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Buzz Marketing – StackSafe Experience
Buzz Generation Tactics – StackSafe Launch
   Commission primary research
   Create problem-focused content based on res...
Results
   Significant Industry Accolades
        Forrester “Hot Company to Watch in 2008”
        InfoWorld “10 Hottes...
2007-11-23
                                                             2007-12-03
                                       ...
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Jonah Paransky, StackSafe

Measuring Buzz Event, PPT #4
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Jonah Paransky, StackSafe

  1. 1. Buzz Marketing – StackSafe Experience
  2. 2. Buzz Generation Tactics – StackSafe Launch  Commission primary research  Create problem-focused content based on research results  Employ social along with traditional tactics to raise visibility  Launch at influencer focused and customer focused venues  Communicate early and often with influencers StackSafe Proprietary and Confidential 2 Copyright © 2007-2008 StackSafe, Inc. All rights reserved.
  3. 3. Results  Significant Industry Accolades  Forrester “Hot Company to Watch in 2008”  InfoWorld “10 Hottest Tech Startups of 2008”  Named Gartner “Cool Vendor in IT Operations, 2008”  2008 ITIL Pink Elephant ‘Innovation of the Year’ award winner  InformationWeek ‘Startup of the Week’  Network World ‘IT Management Software Company to Watch’  Disproportionate coverage  Coverage in over 50 business features  Technorati authority of 37 (6th in IT Operations blogs)  Coverage by all major industry analysts within 4 months of launch  Growing corporate momentum StackSafe Proprietary and Confidential 3 Copyright © 2007-2008 StackSafe, Inc. All rights reserved.
  4. 4. 2007-11-23 2007-12-03 2007-12-13 2007-12-23 2008-01-02 2008-01-12 2008-01-22 2008-02-01 2008-02-11 2008-02-21 Blog Subscribers 2008-03-02 2008-03-12 2008-03-22 2008-04-01 2008-04-11 2008-04-21 2008-05-01 2008-05-11 2008-05-21 StackSafe Blog Subscribers StackSafe Proprietary and Confidential 2008-05-31 2008-06-10 Copyright © 2007-2008 StackSafe, Inc. All rights reserved. 2008-06-20 2008-06-30 2008-07-10 2008-07-20 2008-07-30 2008-08-09 2008-08-19 2008-08-29 2008-09-08 2008-09-18 2008-09-28 4

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