In 2017, 60% of the US population will be a digital banking user. The challenges to meet the demands of a more engaged customer is increasing as the banking experience becomes less formal and easier to deliver. Building a better customer experience starts with how you handle your data to leverage accountable, actionable analytics. To take this on, FIS had to overcome the challenge posed by increasing data volumes and data velocity, enterprise level operational complexity and requirements, and work with antiquated traditional techniques. Within a year we transformed to Apache Spark and Databricks, providing thousands of financial institutions the ability to build better relationships with their customers by understanding the behaviors and interactions in digital banking.