The changing nature of content - Rob Hinchcliffe

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The changing nature of content - Rob Hinchcliffe

  1. 1. The sCARy but beautiful things that happen when communities and content collide
  2. 2. Created by Everyone Published Everywhere ROB HINCHCLIFFE Rushmore.fm @HInchcliffe
  3. 3. WE HAVE EVOLVED Switchboard rough copy web 2.0 what now?
  4. 4. What’s driving these new behaviours? What challenges do they create? how can we make the best of them?
  5. 5. EXPECTANCY devices - the open web - omnipotent social_
  6. 6. EXPECTANCY CREATIVITY digital natives - new environments - less dissent
  7. 7. EXPECTANCY CREATIVITY technology convergence - survival - amateurisation
  8. 8. EXPECTANCY CREATIVITY MONEY technology Spreadsheets and job titles!
  9. 9. ...and permission
  10. 10. Text OUR EXPERIENCES BECOME ATOMISED! everyone can time travel now!
  11. 11. OUR ATTENTION IS FRAGMENTED! attention needs to find its own level
  12. 12. NOTHING IS SACRED ANYMORE! sometimes we need protecting from ourselves
  13. 13. WE HAVE TO WORK TOGETHER! Synchronise watches!
  14. 14. DOUBLE FINE “It’s going to be an adventure... both the process and the product.”
  15. 15. NETFLIX“I will eat your babies!”
  16. 16. THANKYOUROB@RUSHMORE.FM robhinchcliffe.co.uk @HINCHCLIFFE

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