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New
atnu io nm
or
grain of sand
business
models:
Do not claim
demonstrate
Autonomy
@prpepper @zabamala @sparkdotME
@prpepper @zabamala @sparkdotME
Mastery
Purpose!
@prpepper @zabamala @sparkdotME
New
atnu io nm
or
grain of sand
business
models:
@prpepper @gagadjermanovic @sparkdotME
What
are you
doing
here?!
What
are you
doing
here?!@prpepper @gagadjermanovic @sparkdotME
1. Why is social media consulting
business full of shit in this region?
@prpepper @gagadjermanovic @sparkdotME
1. Why is social media consulting
business full of shit in this region?
2. What happened to the great
evangelists we all a...
1. Why is social media consulting
business full of shit in this region?
2. What happened to the great
evangelists we all a...
I am here for a purpose and that
purpose is to grow into a
mountain, not to shrink to a
grain of sand. – Og Mandino ''The
...
1.@prpepper @gagadjermanovic @sparkdotME
Why is social
media
consulting
business full
of shit in this
region?
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Dramatic
structure by
Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Exposition
Dramatic
structure by
Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Exposition
RisingAction
Dramatic
structure by
Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Exposition
Climax
RisingAction
Dramatic
structure by
Gustav Freytag
@prpepper @gagadjermanovic @sparkdotME
Dramatic
structure by
Gustav Freytag
Falling
Action
Exposition
RisingAction
Climax
@prpepper @gagadjermanovic @sparkdotME
Falling
Action
Exposition
RisingAction
Climax
Denouement
Dramatic
structure by
Gust...
One big
@prpepper @gagadjermanovic @sparkdotME
I keep my personal and professional
lives completely separated
One big
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Life is a drama
comedy or tragedy
depended on me!
Journalist and
University student
@prpepper @gagadjermanovic @sparkdotME
TraineeatVB
Journalist and
University student
Life is a drama
comedy or tragedy
dep...
@prpepper @gagadjermanovic @sparkdotME
TraineeatVB
Journalist and
University student
PR manager VB
Life is a drama
comedy ...
@prpepper @gagadjermanovic @sparkdotME
Blogger
Lecturer
Consultant
TraineeatVB
Journalist and
University student
PR manage...
@prpepper @gagadjermanovic @sparkdotME
Consultant
TraineeatVB
Journalist and
University student
PR manager VBBlogger
Lectu...
CLIMAX
IS THE
SWEETEST
LULLABY
@prpepper @gagadjermanovic @sparkdotME
What you
plant now,
you will
harvest
later
@prpepper @gagadjermanovic @sparkdotME
What
helps you
sleep…
Information cascade
Change management issues
What
helps you
sleep…
Information cascade
Change manage...
Information
cascade
Information
cascade
@prpepper @gagadjermanovic @sparkdotME
Change
management
issues
Change
management
issues
No man ever steps in the
same river twice, it's not
the same river and h...
1@prpepper @gagadjermanovic @sparkdotME
External help – total outsource
@prpepper @gagadjermanovic @sparkdotME
Know the job
Know the industry
Know the people
Coul...
External help – total outsource
Wannabe experts
How will you track quality
Not authentic
SM is here to stay.
What about ex...
2@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Internal “jump in” model
Know the company
The most valuable
partners for the
commun...
From which department?
Are they trained?
Who will create
Guides/Policies?
@prpepper @gagadjermanovic @sparkdotME
Internal ...
3@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Hire CM pros
Know SM job
& people
More likely to stay
Could infect others
Do not know You
To whom will they report?
@prpepper @gagadjermanovic @sparkdotME
Hire CM pros
Know SM job
& people
More li...
4@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
1. Roof strategy
2. Principles/Guidelines
3. Funnel education
4. Measurement & eval...
Learn and co-create
Action lists
Train – controlled
learning by doing
Insure internal support
Entering Learning
Developing...
2.@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists &
idols we all admired and learned from?
@prpepper @gagadjermanovic @sparkdotME
What happened to the great evangelists &
idols we all admired and learned from?
1. If they talk a lot too much
@prpepper @...
What happened to the great evangelists &
idols we all admired and learned from?
1. If they talk a lot too much
2. If they ...
What happened to the great evangelists &
idols we all admired and learned from?
1. If they talk a lot too much
2. If they ...
What happened to the great evangelists &
idols we all admired and learned from?
1. If they talk a lot too much
2. If they ...
What happened to the great evangelists &
idols we all admired and learned from?
1. If they talk a lot too much
2. If they ...
What happened to the great evangelists &
idols we all admired and learned from?
1. If they talk a lot too much
2. If they ...
Reassess your idols!
And change them
Reassess your idols!
And change them
@prpepper @gagadjermanovic @sparkdotME
3.@prpepper @gagadjermanovic @sparkdotME
What can you
do to grow
your business
yourself?
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
@prpepper @gagadjermanovic @sparkdotME
Test, ask, think,
and provoke!
@prpepper @gagadjermanovic @sparkdotME
Few
more
tips…
@prpepper @gagadjermanovic @sparkdotME
Take the attitude
of a student,
never be too big
to ask questions,
never know too
much to learn
something new.
@prpepper @...
Your only
limitations are
those you set up
in your mind, or
permit others to
set up for you.
@prpepper @gagadjermanovic @s...
I determine to render
more and better service,
each day, than I am being
paid to render.
Those that reach the top
are the ...
Success will not wait. If I
delay, success will
become wed to another
and lost to me forever.
This is the TIME. This is
th...
Would you
like to go
to the
beach now,
or to ask
some
questions?
Would you
like to go
to the
beach now,
or to ask
some
que...
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New business models: mountain or grain of sand - Dragana Djermanovic

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New business models: mountain or grain of sand - Dragana Djermanovic

  1. 1. New atnu io nm or grain of sand business models:
  2. 2. Do not claim demonstrate
  3. 3. Autonomy @prpepper @zabamala @sparkdotME
  4. 4. @prpepper @zabamala @sparkdotME Mastery
  5. 5. Purpose! @prpepper @zabamala @sparkdotME
  6. 6. New atnu io nm or grain of sand business models: @prpepper @gagadjermanovic @sparkdotME
  7. 7. What are you doing here?! What are you doing here?!@prpepper @gagadjermanovic @sparkdotME
  8. 8. 1. Why is social media consulting business full of shit in this region? @prpepper @gagadjermanovic @sparkdotME
  9. 9. 1. Why is social media consulting business full of shit in this region? 2. What happened to the great evangelists we all admired and learned from? @prpepper @gagadjermanovic @sparkdotME
  10. 10. 1. Why is social media consulting business full of shit in this region? 2. What happened to the great evangelists we all admired and learned from? 3. What can you do to grow your business yourself? @prpepper @gagadjermanovic @sparkdotME
  11. 11. I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world'' @prpepper @gagadjermanovic @sparkdotME I am here for a purpose and that purpose is to grow into a mountain, not to shrink to a grain of sand. – Og Mandino ''The greatest salesman in the world''
  12. 12. 1.@prpepper @gagadjermanovic @sparkdotME
  13. 13. Why is social media consulting business full of shit in this region? @prpepper @gagadjermanovic @sparkdotME
  14. 14. @prpepper @gagadjermanovic @sparkdotME Dramatic structure by Gustav Freytag
  15. 15. @prpepper @gagadjermanovic @sparkdotME Exposition Dramatic structure by Gustav Freytag
  16. 16. @prpepper @gagadjermanovic @sparkdotME Exposition RisingAction Dramatic structure by Gustav Freytag
  17. 17. @prpepper @gagadjermanovic @sparkdotME Exposition Climax RisingAction Dramatic structure by Gustav Freytag
  18. 18. @prpepper @gagadjermanovic @sparkdotME Dramatic structure by Gustav Freytag Falling Action Exposition RisingAction Climax
  19. 19. @prpepper @gagadjermanovic @sparkdotME Falling Action Exposition RisingAction Climax Denouement Dramatic structure by Gustav Freytag
  20. 20. One big @prpepper @gagadjermanovic @sparkdotME
  21. 21. I keep my personal and professional lives completely separated One big @prpepper @gagadjermanovic @sparkdotME
  22. 22. @prpepper @gagadjermanovic @sparkdotME
  23. 23. @prpepper @gagadjermanovic @sparkdotME Life is a drama comedy or tragedy depended on me! Journalist and University student
  24. 24. @prpepper @gagadjermanovic @sparkdotME TraineeatVB Journalist and University student Life is a drama comedy or tragedy depended on me!
  25. 25. @prpepper @gagadjermanovic @sparkdotME TraineeatVB Journalist and University student PR manager VB Life is a drama comedy or tragedy depended on me!
  26. 26. @prpepper @gagadjermanovic @sparkdotME Blogger Lecturer Consultant TraineeatVB Journalist and University student PR manager VB Life is a drama comedy or tragedy depended on me!
  27. 27. @prpepper @gagadjermanovic @sparkdotME Consultant TraineeatVB Journalist and University student PR manager VBBlogger Lecturer Creator/founder Life is a drama comedy or tragedy depended on me!
  28. 28. CLIMAX IS THE SWEETEST LULLABY @prpepper @gagadjermanovic @sparkdotME
  29. 29. What you plant now, you will harvest later @prpepper @gagadjermanovic @sparkdotME
  30. 30. What helps you sleep… Information cascade Change management issues What helps you sleep… Information cascade Change management issues @prpepper @gagadjermanovic @sparkdotME
  31. 31. Information cascade Information cascade @prpepper @gagadjermanovic @sparkdotME
  32. 32. Change management issues Change management issues No man ever steps in the same river twice, it's not the same river and he's not the same man - Heraclitus No man ever steps in the same river twice, it's not the same river and he's not the same man - Heraclitus @prpepper @gagadjermanovic @sparkdotME
  33. 33. 1@prpepper @gagadjermanovic @sparkdotME
  34. 34. External help – total outsource @prpepper @gagadjermanovic @sparkdotME Know the job Know the industry Know the people Could start faster
  35. 35. External help – total outsource Wannabe experts How will you track quality Not authentic SM is here to stay. What about external consultants?! @prpepper @gagadjermanovic @sparkdotME Know the job Know the industry Know the people Could start faster
  36. 36. 2@prpepper @gagadjermanovic @sparkdotME
  37. 37. @prpepper @gagadjermanovic @sparkdotME Internal “jump in” model Know the company The most valuable partners for the community
  38. 38. From which department? Are they trained? Who will create Guides/Policies? @prpepper @gagadjermanovic @sparkdotME Internal “jump in” model Know the company The most valuable partners for the community
  39. 39. 3@prpepper @gagadjermanovic @sparkdotME
  40. 40. @prpepper @gagadjermanovic @sparkdotME Hire CM pros Know SM job & people More likely to stay Could infect others
  41. 41. Do not know You To whom will they report? @prpepper @gagadjermanovic @sparkdotME Hire CM pros Know SM job & people More likely to stay Could infect others
  42. 42. 4@prpepper @gagadjermanovic @sparkdotME
  43. 43. @prpepper @gagadjermanovic @sparkdotME 1. Roof strategy 2. Principles/Guidelines 3. Funnel education 4. Measurement & evaluation 5. Innovations 6. Team leaders mentoring SM pros #outside Mixed approach #balance
  44. 44. Learn and co-create Action lists Train – controlled learning by doing Insure internal support Entering Learning Developing at the same time SM pros #inside @prpepper @gagadjermanovic @sparkdotME 1. Roof strategy 2. Principles/Guidelines 3. Funnel education 4. Measurement & evaluation 5. Innovations 6. Team leaders mentoring SM pros #outside Mixed approach #balance
  45. 45. 2.@prpepper @gagadjermanovic @sparkdotME
  46. 46. What happened to the great evangelists & idols we all admired and learned from? @prpepper @gagadjermanovic @sparkdotME
  47. 47. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much @prpepper @gagadjermanovic @sparkdotME
  48. 48. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow @prpepper @gagadjermanovic @sparkdotME
  49. 49. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow @prpepper @gagadjermanovic @sparkdotME
  50. 50. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow 4. If they don’t solve the business problems @prpepper @gagadjermanovic @sparkdotME
  51. 51. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow 4. If they don’t solve the business problems 5. If they don’t create new things @prpepper @gagadjermanovic @sparkdotME
  52. 52. What happened to the great evangelists & idols we all admired and learned from? 1. If they talk a lot too much 2. If they give advices they do not follow 3. If they don’t grow 4. If they don’t solve the business problems 5. If they don’t create new things @prpepper @gagadjermanovic @sparkdotME
  53. 53. Reassess your idols! And change them Reassess your idols! And change them @prpepper @gagadjermanovic @sparkdotME
  54. 54. 3.@prpepper @gagadjermanovic @sparkdotME
  55. 55. What can you do to grow your business yourself? @prpepper @gagadjermanovic @sparkdotME
  56. 56. @prpepper @gagadjermanovic @sparkdotME
  57. 57. @prpepper @gagadjermanovic @sparkdotME
  58. 58. Test, ask, think, and provoke! @prpepper @gagadjermanovic @sparkdotME
  59. 59. Few more tips… @prpepper @gagadjermanovic @sparkdotME
  60. 60. Take the attitude of a student, never be too big to ask questions, never know too much to learn something new. @prpepper @gagadjermanovic @sparkdotME ,,
  61. 61. Your only limitations are those you set up in your mind, or permit others to set up for you. @prpepper @gagadjermanovic @sparkdotME ,,
  62. 62. I determine to render more and better service, each day, than I am being paid to render. Those that reach the top are the ones who are not satisfied with doing only what is required of them. @prpepper @gagadjermanovic @sparkdotME ,,
  63. 63. Success will not wait. If I delay, success will become wed to another and lost to me forever. This is the TIME. This is the PLACE. I am the PERSON. Now is all I have! @prpepper @gagadjermanovic @sparkdotME ,,
  64. 64. Would you like to go to the beach now, or to ask some questions? Would you like to go to the beach now, or to ask some questions? @prpepper @gagadjermanovic @sparkdotME

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