The project is designed for companies who work in the retail market and who focus on the spread of the brand to different target customers. The system, through the use of special sensors and software that transform the detection of the people flow into anonymous data, allows you to check and measure the effectiveness appeal of products and communication campaigns. Easy to be integrated into existing structures and with a non-invasive installation, the information can be obtained in real time and are updated according to the needs of the customer. The arising analysis paths improve the decision-making process both on the marketing as well as on the communication side. The continuous analysis of the information gathered allows you to have a clear view over the time of the responses from your target market to the proposals of the company. http://www.bs4retail.com/

1. BIOMETRIC SENSOR
The Science of Biometrics applied to Retail

2. 1.0 Biometric Sensor
Considerations
The strong competitiveness of the retail market, enforces companies to invest
in sofisticated communication campaigns and marketing.
The complexity in defining the target audience and the model approach,
transform promotion activities in real bets.
The first reason for the success of a product has always been its capability to
adapt to the real desires of the target. The exponential increase of the
communication channels cause a constant growth of advertising investments,
making any failure increasingly expensive.

3. 1.0 Biometric Sensor
“Understanding the customer behavior to create
marketing strategies and communication profiles”
In-Store Solution

4. 1.0 Biometric Sensor
In-Store Solution
1.1 THE PROJECT
Support with technology the world of traditional Retail while all are
moving towards online solutions. Answer the need of established
brands to enhance their visibility on traditional markets.
1.2 THE OBJECTIVE
Bring in the physical store the same shopping experience that is lived
online. Maximize the propension to buy, and bring the Buy by Click
purchase from the virtual world to the physical world

5. 1.0 Biometric Sensor
A The graph shows the store “learning path”
Bring the "awareness" within the physical store, so that it is more instrumented,
interconnected, intelligent and aware of what is happening inside
1.3 STRATEGY
In-Store Solution

6. 1.0 Biometric Sensor
Living a 360 °shopping experience by bringing the senses to interact with the
external environment helps us to develop an awareness of what surrounds us:
Verify customer’s reactions to new products, packaging and promotions.
Understand what is the best placement for a specific brand within a given
category.
Define what marketing strategy and merchandising is effective in increasing
sales. Check the visual impact of a window or a floor stand.
Determine the best communication techniques and the most effective product
placements for sale.
Adapt the contents of communications based on the characteristics of the
effective audience. The real-time detection allow immediate reactions.
Test the effectiveness of the resources invested in advertising and in one to one
communication.
1.4 ADVANTAGES
In-Store Solution

7. 1.0 Biometric Sensor
“Biometrics studies the biophysical variables in
order to identify the mechanisms working”
Biometric Sensor

8. 1.0 Biometric Sensor
A biometric recognition system is a
computer system that has the purpose
of measuring, by means of algorithms, a
person on the basis of one or more
biological and / or behavioral
characteristics.
2.1 BIOMETRICS
Biometric Sensor

9. 1.0 Biometric Sensor
The biometric sensors applied to retail
are used to analyze the characteristics of
people in the store and to gather
specific information about the
morphology of individuals during their
shopping experience.
2.1 BIOMETRIC SENSORS FOR RETAIL
Biometric Sensor

10. 1.0 Biometric Sensor
Biometric Sensor
2.3 CONSIDERATIONS
Knowing only the number of visitors who came into a store without further
demographic information, provides only a partial view of the situation.
To detect people who enter the store is only of less value if the visitors are not
segmented on the basis of entrances and exits, or if they are the staff of the
store.
For example, counting the people who enter a store for women's underwear
does not mean much if you do not separate the accompanying male partner.

11. 1.0 Biometric Sensor
Biometric Sensor
2.4 THE SYSTEM
Thanks to sensors and advanced software, the system allows us to understand
how customers move in a store, highlighting the busiest routes and the time
they spend in certain areas.
The accurate survey of the number of customers, the main stopping points or
the involvement generated by a corner, allows you to measure the success of
marketing and sales campaigns.
The measurements can be segmented by single store, by region or by country.
The data are collected in real time and they support the decision on possible
countermeasures, should the results highlighted by the measurements not
correspond to the expectations.

12. 1.0 Biometric Sensor
Biometric Sensor
2.5 THE VALUE OF THE DATA
The simple data collection alone has a low significance in the process of
enhancing the customer. The real value lies in the analysis of the information
gathered and in the actions made as a consequence of this analysis:
Enhancement of Conversion Rates (visitors vs cash bills ratio) by providing the
employees with targeted incentives.
Savings in personnel’s cost by optimizing the necessary store personnel.
Check of the actual use of the available retail space by the brand, report
attendance / sqm. The system allows to check whether the real estate
investment to be allocated to areas in prestigious locations is justified by a
profitable Conversion rate.

13. 1.0 Biometric Sensor
“The definition of the elements that distinguish
people, allows a reality based analysis process”
The biometrics solution

14. 1.0 Biometric Sensor
IL SISTEMA
The sensors
(Video) CAPTURE
the image and
convert it into
data.
1
The Biometric Software provides
analysis and anonymous
CLASSIFICATION.
2
The software calculates and
publishes the results.
3
A processo di funzionamento della raccolta dati

15. 1.0 Biometric Sensor
THE SYSTEM
A Tracking functions
For each detected person, the system determines gender (male /
female), age and ethnicity. The data are stored and made available as
soon as they are detected.

16. 1.0 Biometric Sensor
THE SYSTEM
A Funzioni di rilevamento
Interest generated by
campaigns
digital signage &
Visual Communications
Inside the store.
Interest generated by
campaigns
digital signage &
Visual Communications
Inside the store.
Customer profiling
Conversion rate of single
target or buying groups.
Customer profiling
Conversion rate of single
target or buying groups.
Use of the dressing
rooms
(waiting outside the
dressing room).
Use of the dressing
rooms
(waiting outside the
dressing room).
Effectiveness of the
windows
Conversion rate
generated by the
impact of the
Effectiveness of the
windows
Conversion rate
generated by the
impact of the
Attractiveness of the
goods on display.
Attractiveness of the
goods on display.
Detection and
profiling of
customers who
enter the store.
Detection and
profiling of
customers who
enter the store.
Interest in a specific
product
Sensors positioned
mannequins or dislay.
Interest in a specific
product
Sensors positioned
mannequins or dislay.
The use of biometric sensors to detect…The use of biometric sensors to detect…

17. 1.0 Biometric Sensor
THE SYSTEM
A Funzioni di rilevamento
The monitoring of customer profiles allows us to understand how they move
also even within large commercial structures? Can be defined which are the
shops visited, in what order, taking advantage of mobility mechanisms (such
as lifts, elevators, stairs, sidewalks furniture), by whom. The monitoring is
completely anonymous and can also be used to analyze the cause-effect
relationship between two contact points.

18. 1.0 Biometric Sensor
System Versions
Several versions of the Biometric solutions have been designed to meet
the various needs of the market. Depending on the customer’s
objectives, the most appropriate solution is designed, to ensure the
highest return from the collected information.
Biometrics for retail
Other biometric
solutions
Biometric Sensors for
Conversion Rates
Biometric Sensors for
Smarter Signage
Biometric Sensors for Crisis
Management
Biometric Sensors for Store
Heat Maps
Eyewear
Magic Mirror
Biometric Sensors for
Entertainment
Biometric Sensors for
Flow Tracking
Make-up
Magic Mirror
Biometric Sensors for Security
Accesses
Biometric Sensors for
Smarter Mannequin
Dressing
Magic Mirror
Biometric Sensors for Queue
Management

19. BS4 sa
C.So San Gottardo, 54 – 6830 Chiasso (TI) – Swiss
www.bs4retail.com