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<ul><li>People look at the world and see things differently. Their view of their objective environment is filtered by perc...
Perception differs from person to person due to: <ul><li>Attitudes and interests. </li></ul><ul><li>Needs and feelings. </...
<ul><li>Every characteristic of an individual influences what that individual chooses to see, hear, taste, touch, and smel...
<ul><li>How information is interpreted to create meaning for an individual is also influenced by his/her unique make-up an...
DO NOT READ THE WORDS,  SAY ALOUD THE COLOR OF EACH WORD.   YELLOW   BLUE  ORANGE BLACK  RED  GREEN PURPLE  YELLOW   RED O...
Perception <ul><li>You can see a white vase as figure against a black background, or two black faces in profile on a white...
Perception <ul><li>Ambiguous figures </li></ul><ul><ul><li>Can be seen in different ways to make different images. </li></...
 
What do you see? Copyright © Allyn & Bacon 2005
Now what do you see?
Elements of Perception <ul><li>Sensation </li></ul><ul><li>The absolute threshold </li></ul><ul><li>The differential thres...
CONCLUSION <ul><li>Perception is necessarily what we see but how our brain interprets world around us ,our experiences can...
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Perception

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Perception

  1. 2. <ul><li>People look at the world and see things differently. Their view of their objective environment is filtered by perception, which is the unique way in which each person sees, organizes and interprets things. </li></ul><ul><li>DEFINITION </li></ul><ul><li>Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. </li></ul>
  2. 3. Perception differs from person to person due to: <ul><li>Attitudes and interests. </li></ul><ul><li>Needs and feelings. </li></ul><ul><li>And also previous experience and learning. </li></ul><ul><li>The current situation also effect perception </li></ul>
  3. 4. <ul><li>Every characteristic of an individual influences what that individual chooses to see, hear, taste, touch, and smell.  </li></ul>
  4. 5. <ul><li>How information is interpreted to create meaning for an individual is also influenced by his/her unique make-up and background.  </li></ul><ul><li>Perception is part of the process of  understanding  visual images </li></ul><ul><li>Creating  effective visual images depends on the appropriate use of design elements and design principles.  </li></ul>
  5. 6. DO NOT READ THE WORDS, SAY ALOUD THE COLOR OF EACH WORD.   YELLOW BLUE ORANGE BLACK RED GREEN PURPLE YELLOW RED ORANGE GREEN BLACK BLUE RED PURPLE GREEN BLUE ORANGE
  6. 7. Perception <ul><li>You can see a white vase as figure against a black background, or two black faces in profile on a white background </li></ul>
  7. 8. Perception <ul><li>Ambiguous figures </li></ul><ul><ul><li>Can be seen in different ways to make different images. </li></ul></ul>
  8. 10. What do you see? Copyright © Allyn & Bacon 2005
  9. 11. Now what do you see?
  10. 12. Elements of Perception <ul><li>Sensation </li></ul><ul><li>The absolute threshold </li></ul><ul><li>The differential threshold </li></ul><ul><li>Subliminal perception </li></ul>
  11. 13. CONCLUSION <ul><li>Perception is necessarily what we see but how our brain interprets world around us ,our experiences can shape how we perceive this world. </li></ul><ul><li>“ SEEING IS BELIEVING” </li></ul>

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