Tips on Ways to Improve Search Rankings

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Drop in search ranking and ways to improve them. This is one of the most common questions that most businesses with an online platform tend to ponder upon at some point of time. There can be multiple reasons behind drop in search ranking. Some of them can be controlled and some may be beyond control like changes in algorithm.

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Tips on Ways to Improve Search Rankings

  1. 1. Tips on Ways to Improve Search Rankings 2/24/2014 SOVA INFOTECH http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-searchrankings/ Today, I am going to address a very popular topic: Drop in search ranking and ways to improve them. This is one of the most common questions that most businesses with an online platform tend to ponder upon at some point of time. There can be multiple reasons behind drop in search ranking. Some of them can be controlled and some may be beyond control like changes in algorithm. According to Matt Cutts, the head of Google’s search spam team, user experience has a lot to do with search ranking. The design of your website may have been pretty good when it was launched few years before but user expectation has changed considerably since then and this may affect your search ranking considerably. Remember that a website that looks really cool do not have a significant role to play in bettering user experience. On the contrary, a good responsive website ensures better user experience and has the capacity to meet with all expectation. Here are some ways to fix falling rank and improve user experience: Incorporation of Internal Links Makes Websites Much More User Friendly The biggest mistake that most websites encounter now is forgetting about internal links wherein your web pages are linked with each other. While placing internal links, most of you use rich anchor texts and this is not a notable practice either. The key to leveraging internal links lies in avoidance of rich anchor texts. Do not expect immediate results here. This procedure is time consuming and will take up at least three months to show the results.
  2. 2. Updated Designs Win More Visitors Updated designs include an updated code as well. The out-dated designs can leave the visitors with the impression that you are also running an out-dated business or that you simply do not care about your website or the content published therein. There had been significant changes in Google algorithm in the course of last few years and each of these changes has necessitated alterations in search engine optimisation techniques. Users land up on websites with the hope of locating a trustworthy name. If your design raises eyebrows, you will probably be driving the visitors away. Websites Must Load Within Four Seconds If your website takes too long to load, your visitors will move on to the next available option. Loading time affects search ranking, bounce rate, page views and even the revenue earned of it. You can use Google Page Speed. Just sign up and follow a few steps. You will see a rise in the loading speed of your website.
  3. 3. Never Build Links to Pages That Noticed a Drop in Rank When your ranking drops, the very first thing that comes to mind is building more links. Build links but not to the page that dropped in ranking. Google is quite smart and SEO Company London can easily detect webpages that are gaining links at an unnatural pace. So, if you build too many links for that page, its rank will drop further. But if you build links to other pages avoiding rich anchor text usage, your rank will not just stabilise but may increase as well. This helps to increase overall site authority and thus all the keywords will start ranking higher. Upgrade Web Page to be Ranked by Google Faster This technique is the simplest of all strategies and this is also one of the most effective ones. Google prefers to rank the fresh pages to the stale and old ones. Thus, by adding updated image and content to web page, you can create a better user experience. This will allow people to stay longer on your website and increase the chance of linking to website and sharing content on social web as well. Phone: 020 7096 1019 Fax: 020 7702 4125 Suite 508 1 Alie Street London E1 8DE United Kingdom WWW.SOVAINFOTECH.COM
  4. 4. Increase Click Through Rate to Get Noticed If you log into Google Webmaster Tools account, you will find that Google tracks the click through rate. One technique to increase search traffic is through increased ranking and the other technique is by increasing the click through rate. If the search engine finds out that your click through rate is very low, it may drop your position as this Numbers (1/2/3…) tell the search engines that your listing is not relevant. Optimisation of title tag and Meta descriptions will help to How to / why You Free increase the click through rate. You can use following words within the Meta tag as they get clicked on more: (reference from: http://www.quicksprout.com/2014/02/12/why-your-search- Blog post rankings-are-dropping-and-7-ways-to-fix-it/) Tips Google Authorship will also help you to increase the click Best Great Tricks through rate. If you want to track and improve ranks, you can leverage the above discussed points. You will see the results if you apply all these tactics but remember that the rankings will not bounce back immediately. Few months are required after implementing these strategies before you see the results. So, what are you doing to improve ranking? Tell us in the comments section. http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-searchrankings/

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