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Taking Stock: How to effectively communicate Brexit and new regulations to employees


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The finance industry is facing a rapid period of change, but how will this impact the ways financial institutions function internally? Our new series Taking Stock will explore this question and more ­–  starting with how to communicate the uncertainties around Brexit.

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Taking Stock: How to effectively communicate Brexit and new regulations to employees

  1. 1. How to effectively communicate Brexit and new regulations to employees
  2. 2. Contents • Being vigilant • The importance of communication • Brexit • Clarity is key • The message and the audience • Regulatory consequences • Employees • A structured approach • A helping hand
  3. 3. Being vigilant We are, as a country, going through a period of transition. We are treading new ground, and facing a relatively uncertain future economically. despite much still being up in the air, organisations in the finance sector must ensure they are prepared for potential disruption, and need to be fully aware of how best to communicate changes with employees.
  4. 4. The importance of communication Internal communications are vital to ensuring all employees understand potential changes, are aware of likely consequences, and feel as though they are valued. Also, when it comes to disseminating news relating to regulatory changes, it’s absolutely essential that all members of staff know what is happening, and why they must adhere to modifications.
  5. 5. Brexit Brexit is liable to result in any number of changes for finance companies either based in, or with locations in, the UK, and no two organisations will face the exact same challenges. All finance businesses must ensure they do is keep on top of how they may be impacted, and subsequently inform employees.
  6. 6. Clarity is key When it comes to messaging on matters such as this, clarity is key, both for the company, and its employees. When a topic is complex, engaging employees and letting them know what approaches and tactics the employer is adopting can put them at ease.
  7. 7. The message and the audience Hitting the right note isn’t always easy. The only way to communicate effectively is to craft messages that reach the target audience. This means designing personas, and carefully considering what will resonate.
  8. 8. Regulatory consequences Even if you’re confident that you and your business are clued up, it’s worth being aware of what could happen should you fall foul of regulatory changes. This will this ensure that employees take the communications campaign seriously, and understand what will happen should they fail to adhere to the changes.
  9. 9. Employees By keeping staff updated on modifications as and when they occur, giving additional insight with regard to the change, and allowing them to ask questions or discuss progress, employees will understand that the organisation has their best interests at heart.
  10. 10. A structured approach A well thought out and carefully structured internal communications campaign can not only educate, but could potentially save companies millions in terms of avoided fines. Planning ahead, understanding who needs to be reached, and finding the most appropriate ways of disseminating information, will ensure the right messages, reach the right people, at the right time.
  11. 11. A helping hand Knowing exactly how to communicate serious dispatches to employees or stakeholders can be complicated. That’s why we’re here to help. We’ve worked with numerous clients – from Shell to NatWest - to deliver intricate internal communications campaigns, and now we want to assist you. If you want to discuss your communications needs, get in touch today. We’re always happy to talk content marketing and communications with people who understand the value of communicating with employees.
  12. 12. We tell stories that engage your audience. We use words, conversations, video and pictures to spread your message. We work online, face to face and in print to create compelling content. But really, the medium by which we tell your story doesn’t matter; it’s how we tell it that makes the difference. So, how can we help tell your story? 020 3397 4971 Here we are.