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Small Luxury Hotels of the World Brand Demonstrates Solid Performance in First Half of 2010


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Small Luxury Hotels of the World Brand Demonstrates Solid Performance in First Half of 2010

  1. 1. Small Luxury Hotels of the World Brand DemonstratesSolid Performance in First Half of 2010(Vocus) June 25, 2010 Small Luxury Hotels of the World, which recently opened its Asia Pacific Regional Office inSingapore, has seen strong positive growth in the first half of 2010. Indicators of successinclude an increase in reservations of 16 per cent year to date compared to the same period lastyear, an increase in revenue of 14 per cent and the addition of over 30 hotels since September2009 which means the brands portfolio now exceeds 500 properties worldwide.The upward trend across all areas of business is reflected in positive feedback from members ofThe Club of Small Luxury Hotels of the World. Over 7,000 Club members have alreadyresponded to a survey which is currently underway. The research, which is being conducted bythe brand and coordinated by PricewaterhouseCoopers, was designed to give a snapshot ofconsumer sentiment and to gain insights into travel behaviour patterns following the recenteconomic downturn. Initial findings* indicate that average disposable incomes will increase thisyear with one in three Club members who responded to the survey saying that they expect to bebetter off in 2010 than last year. Corporate travel looks set to pick up again this year with 23 percent of respondents anticipating an increase in business travel and for leisure, more shortbreaks are planned over the next 12 months. When asked about researching hotels, over 80per cent of Club members use the Small Luxury Hotels of the World website http://www.slh.comover any other method.Paul Kerr, CEO of Small Luxury Hotels of the World, said: We have always maintained thatdiscerning travellers will never compromise on luxury. Whilst we have seen a shift in behaviourover the past 24 months, current travel patterns indicate that consumer confidence is returningand we are seeing encouraging numbers of advance bookings. What has been interesting isthat demand from hotels wanting to join the brand has never been higher throughout this period.It is during difficult economic times that the benefits of being part of a brand like Small LuxuryHotels of the World become increasingly evident. We have continued to innovate with newinitiatives like mobile marketing to add value for our loyal guests and for hotels which are part ofthe brand. 1/4
  2. 2. Small Luxury Hotels of the World now offers guests a choice of over 500 hotels in more than 70countries worldwide but, despite this recent growth, it has maintained a strict standard ofexcellence. Before being accepted into the brand, each property has to demonstrate that theyare the best of the best hotels in their area and then each hotel undergoes a rigorous inspectionprocess before being personally approved by Paul Kerr and the Board of Small Luxury Hotels ofthe World. Properties are then inspected by mystery guests at least once every two years toensure standards are consistently maintained.Since it was established in 1991, Small Luxury Hotels of the World has gone from strength tostrength with the number of rooms across the brand increasing from under 5,000 in the first yearto over 25,000 today. One of the brands attributes is the diversity of properties in its portfolio.Nearly 40 per cent its properties are city centre sanctuaries, just over 33 per cent are resortsand 30 per cent are country houses. The average number of rooms at each property hasdecreased from 65 in 1991 to 50 in 2010 which is testament to the fact that, despite the steadygrowth and extended global reach, the brand is focused on its original proposition of offeringunique, intimate hotels and highly personalised service.The luxury hotel brand has added over 30 properties in the first half of the year including hotelsin new destinations such as Meg?ve, Monte Carlo, Split, Rioja, Pamplona, Acapulco, Belize andthe Netherland Antilles. The brand has expanded its portfolio in the Asia Pacific region where itsportfolio now stands at 112. New additions to the brand include two hotels in India, three islandresorts in Malaysia, a harbourfront hotel in Japan, three new city centre hotels in Bangkok andtwo properties in China. Recent additions in the Americas boost the brands regional portfoliothere to approximately 90 properties and the brand includes over 300 hotels across Europe.The brands presence in Central and South America has doubled over the past year. (See belowfor a full list of properties added in 2010).Small Luxury Hotels of the World properties offer a diverse range of experiences from thecultural to the adventurous to the indulgent and the latest additions to the brand are noexception. Formula One enthusiasts can now enjoy views of the Grand Prix track in Monacofrom Port Palace, Film Festival junkies can escape from the action at Le Grand Hotel Canneson the Croisette and thrill seekers can join the running of the bulls festival in Pamplona everyJuly.As well as offering greater choice and diversity than ever before, Small Luxury Hotels of theWorld has continued to roll out initiatives to add value for loyal guests. Global marketing 2/4
  3. 3. programmes including Ski, Beach Escapes, Country Retreats, Golf, Spa and Honeymoon havegenerated over $ 8million in revenue for hotels in the brand over the past 12 months. The Clubof Small Luxury Hotels of the World was recently re-launched to offer members added benefitsincluding a complimentary room upgrade at check-in subject to availability, continental breakfastand late check-out.To support key source markets around the world Small Luxury Hotels of the Worlds website,, is now available in Japanese, Simplified Chinese, French, German, Spanishand Russian. Multi-lingual reservations agents are also on hand to help with bookings andenquiries via the brands toll free reservation numbers. For a full list of toll free numbers go to brand continues to maintain its position as a leader in technological innovation in the hotelindustry. As well as its award-winning website,, Small Luxury Hotels of theWorld launched its first iPhone app in February 2010. The app is free to download from iTunesat Nearly 21,000travellers around the world have downloaded the app since its launch four months ago.Travellers can Discover, Share and Enjoy all of the Small Luxury Hotels of the World propertiesusing the app. The brand has a strong presence on social media networks with nearly 10,000fans on Facebook ( and over 1,500followers on Twitter ( appointments in 2010 to date include Mark Wong as Area Director and Brandon Chan asDirector of Sales for the Asia Pacific region, Carsten Lima, Director of Sales EMEA, CarmenMunguia, Partnership Marketing Manager EMEA, Helen Argent, Marketing CommunicationsManager, Carla Severn, Cluster Marketing Manager, Kurt Allen, Head of Online and Ande Lund,Partnership Marketing Manager for the Americas.Reservations at any Small Luxury Hotels of the World property can be made by calling one ofthe toll free numbers which can be found at, onlineat or via the new iPhone app. Travel agents need only remember the GDScode LX for LuXury.SMALL LUXURY HOTELS OF THE WORLD NEW PROPERTIES IN 2010 (Jan Jun) 3/4
  4. 4. EUROPE Port Palace, Monte Carlo, Monaco Close to the casinos and facing the Princes Palace, Port Palace, one of the most popular boutique hotels in Monte Carlo, boasts a Michelin-starred restaurant, Restaurant Mandarine, a wellness spa and stunning harbour views from every room. The rooms and suites were designed by Le?la Menchari of Hermes. Guests can enjoy first-class views over the Formula One Grand Prix Circuit at race w More information on South African experience at : rformance-in-first-half-of-2010/ 4/4Powered by TCPDF (