InfoTrends Study Uncovers Potential for Inkjet Printing Technology in Office Printing Environment
1. InfoTrends Study Uncovers Potential for Inkjet Printing
Technology in Office Printing Environment
Weymouth, MA (PRWEB) January 15, 2013
InfoTrends has finished a new research titled Is Inkjet Printing Technologies Prepared to
Transform the Workplace Printing Environment? This research quantifies the opportunity for
inkjet technology in the office setting, and gives recommendations of prioritized item functions to
support product planning for office-focused company inkjet devices.

Despite current advances in office inkjet technologies, laser products continue to dominate
workplace environments throughout the world. In reality, InfoTrends estimates that about 73%
of print devices in the office in 2011 were laser-based mostly (globally) compared to 27% for
inkjet. The prevailing sentiment between a lot of in the business is that consumers think laser
gadgets are most suitable for workplace use whereas inkjet technologies is very best suited to
the house and small company environment. Although InfoTrends sees a brilliant future for
company inkjet in the office environment, this is largely dependent on vendors identifying and
addressing the most critical market place demands. To completely capitalize on the expected
growth of the organization inkjet market, vendors will require to make sure their merchandise
advancement efforts, and subsequent sales and marketing and advertising execution, resonate
with enterprise buyers all around the planet.

As element of this research, InfoTrends surveyed approximately 50 current business inkjet
buyers in 15 countries (a complete of 750 respondents) and around 100 non-business inkjet
buyers in the very same 15 countries (one,500 respondents). Spanning a range of
mature/innovative markets and emerging/large-development markets, the nations consisted of
Brazil, China, the Czech Republic, France, Germany, India, Italy, Japan, Mexico, Poland,
Russia, Singapore, South Korea, the United Kingdom, and the United States.

The enterprise inkjet consumers were surveyed on their experiences with their enterprise inkjet
goods, whilst the non-organization inkjet buyers had been tested for their unprompted
acceptance of utilizing inkjet technology in the office. Furthermore, the non-inkjet buyers have
been introduced to the latest organization inkjet technologies through video and tested on the
concept of employing inkjet technologies immediately after this schooling to see if
perceptions/acceptance amounts had modified.The final results have enabled InfoTrends to
make a quantity of clear suggestions on the solution characteristics and performance that
company inkjet vendors need to prioritize.

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2. Is Inkjet Printing Engineering Prepared to Transform the Office Printing Surroundings? offers
crucial characteristics and functionality needed for inkjet merchandise acceptance in
mainstream SMB/SME (tiny and medium enterprise/enterprise) and enterprise workgroup
printing across each key geographic area. It also sizes and forecasts the marketplace chance
for inkjet technologies in the workplace by region (i.e., Asia Pacific, Central and Eastern Europe,
Latin America, Middle East and Africa, North America, Western Europe). In addition, the report
offers an analysis of the variations in attitudes towards ink-based mostly marking engineering
among large-growth markets, sophisticated markets, and/or geographic regions.

For far more info, please check out our on the internet store or make contact with Scott Phinney
at +1 781 616 2123 or scott.phinney(at)infotrends(dot)com.

About InfoTrends
InfoTrends is the primary around the world market place research and strategic consulting firm
for the imaging, document options, production print, and digital media industries. We supply
insights and advice to assist customers comprehend market trends, recognize possibilities, and
increase their company. Further details about InfoTrends is offered on the Internet at
http://www.infotrends.com.

For media inquiries contact Donna O’Malley at +1 781 616 2116 or
donna.omalley(at)infotrends(dot)com.





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