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Toc bologna childrens book keynote 2012 hd ratio

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Toc bologna childrens book keynote 2012 hd ratio

  1. 1. The Changing World of Children’s Books Tools of Change – Bologna March 2012 Dominique Raccah Publisher & CEO Sourcebooks, Inc.
  2. 2. How children’s books areevolving in the U.S.
  3. 3. 2012 NYT BestsellerIt’s a Big World, Little Pig!
  4. 4. YA
  5. 5. Sourcebooks2011 eBook Sales
  6. 6. What’s selling in ebooks: 2011 1% 1% 13% Adult Non-Fic Adult Fiction Kids 85% YA
  7. 7. What’s selling in ebooks: January 2012 4% 2% Adult Non-Fic 23% Adult Fiction Kids YA 71% 59% from 2011
  8. 8. Ebooks are 5-7% of 2011U.S. children’s books sales
  9. 9. Some of the challenges: 1. The files are BIG
  10. 10. Some of the challenges:2. Illustration and animation
  11. 11. Some of the challenges: 3. Platforms and formats
  12. 12. Some of the challenges: 4. Pricing
  13. 13. Some of the challenges: —apps or ebooks
  14. 14. App marketplace:• Crowded (500,000+ apps)• Discovery is difficult• Prices are challenging
  15. 15. Some of the challenges:1. The files are BIG2. Illustration and animation3. Platforms and formats4. Pricing5. Device availability among kids
  16. 16. Amazon
  17. 17. Barnes & Noble – nook kids
  18. 18. In education,the leader is Apple…
  19. 19. The U.S. digital kidsmarket(both trade andeducation) is developingdifferently than the adultmarket
  20. 20. New Developments
  21. 21. 1. Growing functionality of ebooks
  22. 22. Animation, narration & interactivity Apple iBooks fixed format + nook kids
  23. 23. The Future of Children’s eBooks 1. eBooks that allow children control over the narrative 2. eBooks that support 21st century skills 3. eBooks that nurture exploration Source: GeekDad
  24. 24. New children’s models
  25. 25. 2. Scholastic StoriaEnriched ebooks (activities, quizzes, games)
  26. 26. 3. Capstone’s MyOnSeat-based subscription model
  27. 27. 4. Some of the big technology trends takingplace in US education: • 1-2-1 ipad vs byod (bring your own device) • Flipped classrooms • Personalization • Gaming • Social learning • Open ecosystems; distributed repositories, cloud based learning resources • Student data; data dashboards; outcomes reporting
  28. 28. 4. PBSkids: Curious George Counting Games
  29. 29. PBSkids Curious George: Learning thats multisensory1. Action – shooting the meatballs2. Counting – hearing3. Visual – see the numbers changing4. Allows kids to use video and microphone for interactive learning
  30. 30. 5. Platform focused on bedtime reading
  31. 31. 5. For bestselling picture books
  32. 32. “You’ve got to start with the customer experience and workback toward the technology — not the other way around.” —Steve Jobs, May 1997
  33. 33. Slides and notes @ TOC andsourcebooks.com next blog Email: dominique.raccah@sourcebooks.com Twitter: @draccah Bologna: Hall 25A, Booth #113

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