Refining Mobile App Success

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A Sourcebits presentation by Andrew Pearlman focusing on what it means to be a data-driven company through refining mobile app success, as well as providing a detailed analysis of mobile analytics providers.

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Refining Mobile App Success

  1. 1. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. REFINING SUCCESS:
 THE NEW DATA DRIVEN MODEL Andrew Pearlman,
 UA & Analytics Marketing SOURCEBITS
  2. 2. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. What does a successful launch look like to you? Does it mean 100,000 installs, $10,000 a day, a positive ROI, 5 star reviews, high engagement, a 40% retention rate, all of the above? HOW DO YOU DEFINE SUCCESS?
  3. 3. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. What a great launch! Now, let’s get started... Once the first milestone is reached, it’s no longer about defining success, it’s about refining it, and how you’re going to measure it. REFINE SUCCESS
  4. 4. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. Don’t write reports, answer questions Provide actionable data to all Empower analysts to explore Measure success against benchmarks BECOMING DATA DRIVEN
  5. 5. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. Analytics Marketing Events with context (parameters), co-horting, and segmenting make up the backbone of your data. Click attribution, ROI of traffic buys, and fraud prevention TWO KEY PARTNERS
  6. 6. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. ANALYTICS PROVIDERS
  7. 7. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. MARKETING ANALYTICS
  8. 8. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. Know your questions Pick the right parters Integrate on day 1 Set goals & share wins Refine Success! IMPLEMENTING A PLAN
  9. 9. @adrenalyticsandrew.pearlman@sourcebits.com© SOURCEBITS 2015. A GLOBO COMPANY. http:// http:// www.google.com Marketing Development Design AVAILABLE SERVICES

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