A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
3. HELLO MY NAME IS…
MY SPIRIT ANIMAL IS…
MY IDEA IS…
You
INTRODUCTION
4. TODAY’S WORKSHOP
WHAT TO EXPECT
▸ Design is about solving a problem
▸ Design is not how it looks
▸ Low Fidelity MVP
▸ I am not here to teach you about
YOUR product
▸ My goal is to give you a set of tools
that will help you develop YOUR
ideas
5. TODAY’S WORKSHOP
WHAT TO EXPECT
▸ Overview of what Lean Startup is
▸ Overview of what Lean UX is
▸ Product Design
▸ Personas
▸ Use Cases
▸ Features
▸ Metrics
▸ Recap/Wrap up
11. SUCCESSFUL LEAN UX
HOW WILL IT WORK?
▸ Goal driven teams
▸ Cross-functional teams
▸ Minimum viable features
▸ Data > Opinion
▸ Close interaction with real customers
12. DIFFERENCE BETWEEN “CHEAP” AND LEAN UX
CHEAP UX
▸ Budget comes first
▸ Jump to tactical fixes in design
▸ Skip on important parts of the UX
process to avoid spending money
▸ Don’t spend money
▸ More likely to think about cutting costs
▸ MINIMAL viable product
▸ Focus on how much money is spent
▸ Play it safe. No failing.
▸ Discovery and learning come first
▸ Invest in strategic changes in design
▸ Think smarter about how to do the UX
faster yet spend money more effectively
▸ Don’t waste money
▸ More likely to think about how to make
more money while delivering great UX
▸ Minimal VIABLE product
▸ Focus on when and how money is spent
▸ Fail faster, learn, ADAPT
uxmatters.com
LEAN UX
15. WARMUP
IDENTIFICATION
▸ Who are your users?
▸ What is their problem?
▸ What is your solution?
▸ Is there already solution out there for their problem? How
does it fall short?
21. PERSONAS
BEHAVIORS
▸ What do they do that makes them
your target audience?
▸ How are they solving their problems
now?
22. PERSONAS
NEEDS & GOALS
▸ What do they need to accomplish
that will solve their problem?
▸ Why do they do the behaviors?
▸ How are they solving the problem
now?
34. WHAT YOU HAVE NOW:
1.PERSONA: WHO ARE YOUR USERS? WHAT ARE
THEIR GOALS AND NEEDS?
2.VALUE PROPOSITION: WHAT CAN THE USERS
DO WITH YOUR PRODUCT?
3.FEATURES: HOW WILL THEY ACCOMPLISH
THAT?
37. Unhelpful Vain Good Better Magic
NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS
WHO SIGN IN
SEVERAL TIMES A
DAY
% OF USERS
WHO USE THE
SERVICE SEVERAL
TIMES A DAY
38. METRICS
GUIDELINES
▸ Metric should begin with a number
▸ number of…
▸ average number of…
▸ percent of…
▸ Metric should have a timeframe
▸ Per day…
▸ Per week…
▸ Per month…
41. WHAT YOU HAVE NOW:
1.PERSONA: WHO ARE YOUR USERS? WHAT ARE
THEIR GOALS AND NEEDS?
2.VALUE PROPOSITION: WHAT CAN THE USERS DO
WITH YOUR PRODUCT?
3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?
4.ACTIONABLE METRICS: THE SWEET TASTE OF
SUCCESS. OR FAILURE.