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Sales and Marketing Consultancy

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Services offered and Value Addition delivered in Product, Brand and Sales strategy buildup and execution.

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Sales and Marketing Consultancy

  1. 1. Sales & Marketing Consultancy A proposal by Soumyo Dutta Gupta
  2. 2. Index <ul><li>Presentation brief </li></ul><ul><li>Solution proposition </li></ul><ul><li>Services offered </li></ul><ul><li>Experience profile </li></ul><ul><li>Contact details </li></ul>
  3. 3. Presentation brief <ul><li>Consulting services by a professional with extensive experience in building businesses </li></ul><ul><li>Solutions for strategy finalization and implementation </li></ul><ul><li>Can address Product & Service industry issues across lifecycle stages </li></ul><ul><li>Key value addition: High solution quality, disciplined execution; Personalized and Cost- effective. </li></ul><ul><li>Specialized solutions provided using a wide network of professionals </li></ul>
  4. 4. Solution Proposition <ul><li>Engagement scope </li></ul><ul><ul><li>Product, Brand and Sales issues- B2B & B2C </li></ul></ul><ul><ul><li>Specific insight delivery to time-bound execution </li></ul></ul><ul><ul><li>New entrants to large existing players </li></ul></ul><ul><li>Results Delivery using </li></ul><ul><ul><li>Personal involvement </li></ul></ul><ul><ul><li>Qualitative and Quantitative methods </li></ul></ul><ul><ul><li>Practical and cost effective approach </li></ul></ul>
  5. 5. Services offered- Market Entry <ul><li>Market Opportunity assessment </li></ul><ul><ul><li>e.g.: A premium European bicycle brand </li></ul></ul><ul><li>Competition mapping and benchmarking </li></ul><ul><ul><li>e.g.: Complete Lighting product range of a large Indian conglomerate </li></ul></ul><ul><li>Proposition Testing and suggestions </li></ul><ul><ul><li>e.g.: Entry level motorcycles for a 8000 crores 2W company </li></ul></ul><ul><li>Pricing and Profitability decisions </li></ul><ul><ul><li>e.g.: Franchisee model for a new entrant in the education space </li></ul></ul><ul><li>Sales and distribution model finalization </li></ul><ul><ul><li>e.g.: Air Fresheners by a Rs 300 crores industrial chemicals company </li></ul></ul><ul><li>Dealer development & Sales force training </li></ul><ul><ul><li>e.g.: New markets for a Rs 500 crores Home Appliances company </li></ul></ul>
  6. 6. Services offered – Business Growth <ul><li>Growth strategy and execution </li></ul><ul><ul><li>e.g. a Rs 200 crores Supply Chain consulting & execution firm </li></ul></ul><ul><li>Brand Awareness, Attitude and Usage studies </li></ul><ul><ul><li>e.g.: A new brand launched by an Indian 2 Wheeler major </li></ul></ul><ul><li>Positioning, Branding & Communication activities </li></ul><ul><ul><li>e.g.: A 400 crores MNC bathroom product company </li></ul></ul><ul><li>Rural business improvement </li></ul><ul><ul><li>e.g.: A Rs 500 crores Motorcycle business </li></ul></ul><ul><li>Retailing improvement </li></ul><ul><ul><li>e.g.: Consumer Electronics, automobiles & bathroom products </li></ul></ul><ul><li>International business </li></ul><ul><ul><li>e.g.: Chemicals, bicycles and logistics services </li></ul></ul>
  7. 7. Experience profile <ul><li>Soumyo Dutta Gupta </li></ul><ul><li>Mech. Engineer-REC Durgapur, MBA- IIM Bangalore </li></ul><ul><li>15 years in Marketing, Sales, International business </li></ul><ul><li>Industry experience: </li></ul><ul><ul><li>Lighting, Consumer Electronics, Bi cycles & Motorcycles, Farming, Building & Infrastructure Construction, Chemicals, Education services, Supply Chain Management </li></ul></ul><ul><li>Connected to a wide network of professionals for specialized services, for e.g. specific industry insight, marketing analytics. </li></ul>
  8. 8. Contact details <ul><li>E mail: soumyo@duttagupta.in </li></ul><ul><li>Phone: +919860344912, 020-40096835 </li></ul>

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