Ladies and gentleman

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Ladies and gentleman

  1. 1. “Ladies and Gentleman”LOW PRICE HAIRDERSSER SERVICESFOR SOCIALLY VULNERABLE PEOPLE IN REMOTE AREAS Zinta, Ilga, Jurģis, Riga November 9, 2012
  2. 2. My grandmother said: Decent hairdo safeguards dignity! Zinta, Ilga, Jurģis, Riga November 9, 2012
  3. 3. 1957, Grandma is 57 Zinta, Ilga, Jurģis, Riga November 9, 2012
  4. 4. Daughters• My Mother and her Sister,• Mom lives in Riga• Her Sister lived in Mežciems• Small willage nearby Jelgava Zinta, Ilga, Jurģis, Riga November 9, 2012
  5. 5. Fancy-Dress Party at Mežciems 1995 Zinta, Ilga, Jurģis, Riga November 9, 2012
  6. 6. My aunt• PHD in Biology• Could not afford going to Jelgava to hairdresser• She never told..• So he made for that party a Crown of the queen… to hide non-existing hairdo and to feel worthy Zinta, Ilga, Jurģis, Riga November 9, 2012
  7. 7. There is the reason why… Zinta, Ilga, Jurģis, Riga November 9, 2012
  8. 8. 2012Woman in need can’t afford woman’shairdresser’s prices, so they attendMen’s hairdresser and choose man’shaircuts  It’s emotionally hard. • Observation of my mother who is a volunteer in a social day care centre Ābeļzieds• A need to explore more about men Zinta, Ilga, Jurģis, Riga November 9, 2012
  9. 9. IlgaShe hasnever metmy grandmabut sharesher opinion.Ilga had anidea! Zinta, Ilga, Jurģis, Riga November 9, 2012
  10. 10. Project «Ladies and Gentleman» Mission: Development of self- sustaining social service to make people more beautiful and happy; Vision: Everyone has access to hairdresser services for accessible price elsewhere in Latvia; Values: Human dignity for everyone, Mutual trust Zinta, Ilga, Jurģis, Riga November 9, 2012
  11. 11. Zinta, Ilga, Jurģis, Riga November 9, 2012
  12. 12. Zinta, Ilga, Jurģis, Riga November 9, 2012
  13. 13. CalculationsCOSTS INCOME• Start up costs (business – Price for service 2 – 5 LVL plan, finding – 10 – 15 clients a day investors, cooperation Min income LVL 20 a day partners) Max income LVL 75 a day• Investment (bus, hopefully a donation)• Running costs (buss Should be scarce to cover start up, investment and maintenance, gas, water, running costs. hairdresser’s service costs, driver, administrativ e costs) Zinta, Ilga, Jurģis, Riga November 9, 2012
  14. 14. Balancing income-expenditure Lowering costs • Cooperation with schools which train hairdressers on providing internship/practice opportunities; • Cooperation with hair dressers saloons on voluntary work. Zinta, Ilga, Jurģis, Riga November 9, 2012
  15. 15. Balancing income-expenditure• Cooperation with providers of other social services (possibly reducing admin. costs)or• Selling other goods and/or services e.g. computer devices and maintenance Zinta, Ilga, Jurģis, Riga November 9, 2012
  16. 16. TEAM• Ilga Miezaine –7 years of selling experience for a leading mobile operator, passion for style and beauty;• Jurģis Miezainis – Owner and manager of a small business company in Mežciems; on his way to MA degree in Business Administration,;• Zinta Miezaine – Deep understanding in public benefit issues, analyst and project manager for both profit and not for profit projects. Zinta, Ilga, Jurģis, Riga November 9, 2012
  17. 17. Questions for experts• Which direction for further development of the idea you suggest – towards larger social assistance providers or – towards business model.• If business - would not the project destroy small hairdresser’s businesses if they exist?• What about fair competition if we provide also e.g. computer maintenance? Zinta, Ilga, Jurģis, Riga November 9, 2012
  18. 18. Thank you! zintam8@inbox.lvZinta, Ilga, Jurģis, Riga November 9, 2012

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