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It's war - is your strategy autonomous, or just driverless?
A war is being waged on multiple fronts to decide who will dominate Megatrend No. 1 in the global auto industry - autonomous vehicles. Technical knowledge is power, of course, but strategic shrewdness will be the decisive factor. The right technology with the wrong strategy — or the right strategy with the wrong partner — could prove disastrous.
Why? The new technology is reshaping the industry. A new cast of competitors has emerged. A comprehensive, authoritative new report, “The Autonomous Vehicle Revolution: How It Will Affect the Automotive Industry ,” details the competitive framework and provides the view from inside the industry:
The facts and fundamentals behind the hype. The players. The threats. The opportunities.
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