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Shih Yu Chen,
Tse Ching Huang,
Alexandra Jonerheim,
Sophie Kim Yen Liem &
Joakim Viland
4/31/2015
BORDERLESS
The Milestone Initiative
Page 1 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever ...
The Milestone Initiative
Page 2 of 7
This is the intellectual property of Borderless. Its content may be used by Unilever ...
The Milestone Initiative
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This is the intellectual property of Borderless. Its content may be used by Unilever ...
The Milestone Initiative
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This is the intellectual property of Borderless. Its content may be used by Unilever ...
The Milestone Initiative
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This is the intellectual property of Borderless. Its content may be used by Unilever ...
The Milestone Initiative
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This is the intellectual property of Borderless. Its content may be used by Unilever ...
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The Milestone Initiative - Sophie Kim Yen Liem for the Hult Impact Challenge in association with Unilever

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The Milestone Initiative - Sophie Kim Yen Liem for the Hult Impact Challenge in association with Unilever

  1. 1. Shih Yu Chen, Tse Ching Huang, Alexandra Jonerheim, Sophie Kim Yen Liem & Joakim Viland 4/31/2015 BORDERLESS
  2. 2. The Milestone Initiative Page 1 of 7 This is the intellectual property of Borderless. Its content may be used by Unilever should the project be accepted in the final round on May 1st 2015. Table of Contents INTRODUCTION.......................................................................................................................... 2 1.1 Purpose.................................................................................................................... 2 2 PROJECT AND PRODUCT OVERVIEW ........................................................................... 2 3 JUSTIFICATION ..................................................................................................................... 2 3.1 Location.................................................................................................................... 2 3.2 Social impact........................................................................................................... 3 4 SCOPE...................................................................................................................................... 3 4.1 Objectives ................................................................................................................ 3 4.2 High-Level Requirements...................................................................................... 3 4.3 Major Deliverables.................................................................................................. 4 4.4 Boundaries............................................................................................................... 4 5 DURATION............................................................................................................................... 4 Timeline .................................................................................................................................. 4 6 BUDGET ESTIMATE ............................................................................................................. 5 6.1 Funding Source....................................................................................................... 5 6.2 Estimate ................................................................................................................... 5 7 ASSUMPTIONS, CONSTRAINTS ....................................................................................... 6 7.1 Assumptions............................................................................................................ 6 7.2 Constraints............................................................................................................... 6
  3. 3. The Milestone Initiative Page 2 of 7 This is the intellectual property of Borderless. Its content may be used by Unilever should the project be accepted in the final round on May 1st 2015. INTRODUCTION 1.1 PURPOSE The Milestone Initiative project charter documents and tracks the necessary information required by decision maker(s) to approve the project for funding. The project charter should include the needs, scope, justification for decision to proceed or not to proceed with the project. It is created during the Initiating Phase of the project. The intended audience of the Milestone Initiative project charter is the judge panel from Unilever in association with the Hult Impact Challenge 2015. 2 PROJECT AND PRODUCT OVERVIEW The Milestone Initiative is designed to tackle youth unemployment initially in South Africa, specifically Johannesburg, Gauteng. The project suggests to acquire a central building in Johannesburg; the facilities will function as a walk-in center for youth who wishes a consultation with careers advisors. Furthermore the center will also have computers, online resources and a library for the participants of our project. Additionally, the center will host guest-speakers, lectures and specific skill classes depending on the labor demand in the local area. The project will moreover have mobile library buses with the capacity to reach areas outside of Johannesburg; the scope of the project includes 10 of these buses. The mobile libraries will be acquired as second-hand buses and then refurbished. The locations are chosen based on the unemployment rate, population density and ease with which we can reach rural surrounding areas. The project will need an initial investment of $265.500. This includes the acquisition of the headquarters, buses, technological equipment, such as computers, and the compensation of the supervisors and security. 3 JUSTIFICATION 3.1 LOCATION Leveraging existing infrastructure to set up and run our programs, we have chosen Johannesburg, Gauteng, South Africa for our pilot project; the decision was based on the density of the population. Furthermore, Unilever already has a strong presence in the area and have ten brands grossing more than a billion dollars annually in their portfolio which eases the possibility to scale the program in, once the pilot is proven to be a success. Since South Africa is a strong economy for growth, we can see our enterprise as a viable venture in this region. Additionally, the Farming Project focuses on growing and harvesting Fonio Seeds, which will be easy to set up and maintain in this region. The seeds naturally grow in the South African habitat and are highly nutritious. Lastly, the European market uses this seed as a superfood ingredient in cereals and muesli bars, which makes the seed a profitable product to focus on.
  4. 4. The Milestone Initiative Page 3 of 7 This is the intellectual property of Borderless. Its content may be used by Unilever should the project be accepted in the final round on May 1st 2015. 3.2 SOCIAL IMPACT The Milestone initiative and the farming project aims to alleviate famine along the southern African continent and ease the issue of youth unemployment through matching the skills gap between current youth and local employers. Additionally, by selling a portion of the Fonio seeds to the western market at a significant mark-up, running costs will be covered in part through the farm project. Unilever will have first refusal rights to this portion of the crops before the seeds are released to the general market. The second portion of the fonio seeds will be sold and distributed to impoverished African regions troubled with famine. This way the milestone initiative helps sustain itself through helping its environment. 4 SCOPE 4.1 OBJECTIVES Empowering unemployed youth, in the age group 16-29, to acquire the necessary skills to get a job. We are targeting a country with high inequalities while being a developing economy. The economic activity in the area can be leveraged to set up this enterprise. The objectives of the Milestone Initiative are as follows:  Set up tangible, easily accessible youth centers in the highly dense South African areas. Furthermore, where this is hard/impossible to achieve, a mobile service will be available offering similar benefits as the stationary HQ.  Refurbish ten large second-hand buses and transform them into mobile libraries with educational resources aimed at teaching unemployed youth the necessary skills for the job market.  Set up Fonio Seed farms, generating crops for sale to the local economies as well as transatlantic companies. This will be a large part of our revenue stream.  Engage with existing NGO’s such as the Peace Corp who are already doing a lot of work in the area; leverage existing NGO involvement to acquire human capital.  Get currently unemployed youth in jobs matched to their skill level; ease black market activities.  Create an infrastructure that can be replicated other places in the world to tackle similar problems.  Hire candidates at a ratio of 1:10 to volunteers in order to cope with administrational tasks and to delegate work and information effectively. 4.2 HIGH-LEVEL REQUIREMENTS The following table presents the requirements that the project’s product, service or result must meet in order for the project objectives to be satisfied.
  5. 5. The Milestone Initiative Page 4 of 7 This is the intellectual property of Borderless. Its content may be used by Unilever should the project be accepted in the final round on May 1st 2015. Req. # I Requirement Description 1 A central Headquarter in Johannesburg, South Africa of at least 250m2. 2 10 second hand buses 3 Around 50 computers for the headquarters 4 90 total (combination laptop/tablet) for mobile buses 5 10 full-time bus drivers 6 Farm with sufficient land 7 Fulltime employees experienced in aggriculture 8 Youtube channel for marketing purpouses 9 Strategic partnerships with local asociations and existing NGO’s 10 High volume of volunteers 11 Exposure on Unilever products, cash donations on purchase (1-2p per sale) 4.3 MAJOR DELIVERABLES The following table presents the major deliverables that the project’s product, service or result must meet in order for the project objectives to be satisfied. Major Deliverable I Deliverable Description Acquisition Headquarters Tangible youth center in Johannesburg, South Africa with capacity for lecutres, consultations, walk-ins and available technological resouces for unemployed youth. Form alliances with NGO’s and Local unions Form strategic partnerships with NGO’s who are experienced in dealing with high volumes of volunteers and who may have excess human resources on hand. Set up a sustainable fonio farm In order to secure revenues, the farming part of the project should be completed relatively fast. The acquisition of the land is a milestone on its own. 4.4 BOUNDARIES Inclusive: farm, headquarters, bus drivers, buses, supervisors, security, refurbishments of the buses, computers, tablets, farm, land, seeds, skilled farmers, volunteers, social media platforms, local spaces for moving advertisement, product donations in line with Unilever products, teachers associations, NGO’s, philanthropists and beneficiaries, Unilever, local communities Exclusive: Distribution of Crops 5 DURATION TIMELINE 11
  6. 6. The Milestone Initiative Page 5 of 7 This is the intellectual property of Borderless. Its content may be used by Unilever should the project be accepted in the final round on May 1st 2015. 6 BUDGET ESTIMATE 6.1 FUNDING SOURCE Government grants, revenues from farming project, product donations in association with Unilever (i.e. a 2 pence donation for every Axe sold in the UK between May ’15- December ’15), donations from philanthropists and beneficiaries. 6.2 ESTIMATE This section provides a summary of estimated spending to meet the objectives of the Milestone Initiative project as described in this project charter. This summary of spending is preliminary, and should reflect costs for the entire investment lifecycle. It is intended to present probable funding requirements and to assist in obtaining budgeting support. STARTUP COSTS Building $130,000 $500/m*260m2 Second hand buses $100,000 $10,000/bus*10Qt Computer $17,500 $350/set*50Qt Laptop (buses) $18,000 $200/Latop 9Qt/bus 10Qt TOTAL $265,500 RUNNING COSTS Petrol $84,000 $12/l x (350l x 2 weeks)x 10Qt Driver $2,400 $200/month x 12 Drivers Recepition $500 $250/month x 2 Staffs Coordinator $7,000 $350/month x 20 Staffs Electricity / internet $120 Maintainence $200 TOTAL $94,220 May ‘15 December ‘15 March ‘16 June ‘16 Frist batch of participants Completed Program Acquired HQ’s & Buses In-depth market analysis Completed Project Plan Completed
  7. 7. The Milestone Initiative Page 6 of 7 This is the intellectual property of Borderless. Its content may be used by Unilever should the project be accepted in the final round on May 1st 2015. 7 ASSUMPTIONS, CONSTRAINTS 7.1 ASSUMPTIONS This section identifies the statements believed to be true and from which a conclusion was drawn to define this project charter. 1. Assuming unemployed youth in South Africa is looking to find work. 2. Assuming Unilever will engage actively and use leverage its market position to help fund the project. 3. Assuming volunteers want to spend a portion of time away from everyday activities for a benign social impact. 7.2 CONSTRAINTS This section identifies any limitation that must be taken into consideration prior to the initiation of the project. 1.Acquiring funds for initiation of project 2.Sufficient marketing globally in order to gain appropriate momentum (snowball effect) in the early stages of the project. 3.Acquiring sufficient amount of volunteers.
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