Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Empowering Local Communities


Published on

A presentation for the Institute for Government's Connecting Policy with Practice programme.
The presentation highlights some of The Young Foundation's past work in community empowerment, and shows how web tools can be used to support community engagement and empowerment.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Empowering Local Communities

  1. 1. EMPOWERINGLOCALCOMMUNITIESBreakout sessionConnecting Policy with Practice20 June 2013Sophie Hostick-Boakye, Associate
  2. 2. THE YOUNG FOUNDATION• Social innovation and social change• Work with individuals, communitiesand partners to find solutions• Applied Innovation – grass roots,communities and agencies to deliverchange2
  3. 3. THE YOUNG FOUNDATION ANDCOMMUNITY EMPOWERMENT3• Transforming Neighbourhoods, NeighbourhoodAction Network, Future Communities• Led to question how digital tools can helpcommunity empowerment• Local 2.0:• Tested with three local authorities how hyper-local media/Web 2.0 can increase communityvoice• Series of think-pieces• Digital Activism:• Worked with six small community organisationsto explore how free and low-cost tools can helppeople campaign on local issues
  4. 4. HOW TOOLS CAN BE USEDCouncils engaging customers online:• Kirklees Council – Twitter for quick dialogue with residents about local issues• Coventry City Council – Facebook (as Coventry) sharing council informationbut linking people to the place rather than organisation• ASK Bristol – WordPress where Bristol City Council consults residents ondecision makingCampaigners engaging supporters and others online:• Hackney CAB Crowdmap – Twitter, Facebook, WordPress and Crowdmap tohighlight impact of housing benefit changes• Shelve It! – Twitter, Facebook, WordPress and Crowdmap to gather storiesand retailer ratings of lads’ mags displays• Mothers Against Gangs – WordPress to reach out to parents with children atrisk of joining gangs looking for support4
  5. 5. COUNCILS AND SOCIALMEDIAA social media framework for localgovernment:1. Listen to social media users andconversations about local issues2. Participate in conversations, buildingdialogue with citizens through socialmedia – energise, provide spaces tosupport, empower through decisionmaking3. Transform service redesign, replacingor complimenting existing ways ofworking and adopting new models ofworking5
  6. 6. CAMPAIGNERS AND SOCIALMEDIA1. Decide who to engage and what youwant them to do2. Collaborate3. Keep content accessible and up-to-date4. Maintain momentum5. Target influencers to amplify yourmessage6
  7. 7. ENGAGING THE COMMUNITYUSING WEB TOOLSWhat works well:• Can reach a wide range of people• Allows people to take part as muchas they want and when it suits them• Can help strengthen relationshipsand share information• Issues that emerge on communitysites are more likely to be raised inoffline meetings or forums• Can help to connect residents inneed with active local residentswilling and ready to help.What works less well:• Not everyone is online• Not everyone is confident using webtools• Not everyone wants to formrelationships with institutions orneighbours• Requires time and dedication• Not a one size fits all• Web is not a silver bullet forcommunity engagement7• Community interaction online mirroredwith community interaction offline• Core group of people participate inonline interaction
  8. 8. @_YF_Applied / @the_young_fdn