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In this talk, I delivered a crash course in Object-Oriented UX, helping to simplify our process and our products We learned to ask and answer the following foundational questions:
What are the objects in our users’ world?
What’s the structure of these objects?
How do they connect?
How do they relate to the user?
By baking these answers into the bones of our information architecture, we’ll gain glorious clarity on what we are actually designing. We will also be better equipped to avoid the four biggest UX fails: masked objects, shape-shifting objects, broken objects, and isolated objects.
(PS - Marie Kondo lawyers, please do come after me for leveraging her image and concepts! I'm a fan! I love Marie! I store everything vertically!)