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The Simplicity Imperative

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This talk outlines 5 ways to infuse your products and process with simplicity, mitigating the complexity that responsive design brings to the table.

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The Simplicity Imperative

  1. 1. sophia voychehovski • @sophiavux • sophiavux.com The Simplicity Imperative The complexity of our jobs is about to go supernova. Some reasons why & 5 ways to deal. Sunday, August 25, 13
  2. 2. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  3. 3. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  4. 4. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  5. 5. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  6. 6. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  7. 7. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  8. 8. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  9. 9. sophia voychehovski • @sophiavux • sophiavux.com Sunday, August 25, 13
  10. 10. sophia voychehovski • @sophiavux • sophiavux.com EXCITING! Sunday, August 25, 13
  11. 11. sophia voychehovski • @sophiavux • sophiavux.com Simplify your team (be lean) Simplify your design (modular design) Iterate on fidelity, not functionality (Agile done right) Make time for simple (UX waterfall or “double sprint zero”) 1 Prioritize Prioritization (“mobile-only” your MVP)3 2 4 5 Sunday, August 25, 13
  12. 12. sophia voychehovski • @sophiavux • sophiavux.com A B C Simplify your design (modular design) 1 Sunday, August 25, 13
  13. 13. sophia voychehovski • @sophiavux • sophiavux.com Simplify your design (modular design) 1 B Sunday, August 25, 13
  14. 14. sophia voychehovski • @sophiavux • sophiavux.com x some rules Simplify your design (modular design) 1 B Sunday, August 25, 13
  15. 15. sophia voychehovski • @sophiavux • sophiavux.com Races Main (x1) Snapshot of Elections. Landing page. Race Hub (x5) Everything about a single race. All state-level details for just that race type. State Hub (x50+) Everything about a single state. Just state-level details for that state, for all races. State-Race Detail (hundreds) County level results for a single race in a single state. Simplify your design (modular design) 1 Sunday, August 25, 13
  16. 16. sophia voychehovski • @sophiavux • sophiavux.com Simplify your design (modular design) 1 Sunday, August 25, 13
  17. 17. sophia voychehovski • @sophiavux • sophiavux.com Dev Simplify your team (be lean) 2 UX BA Visual Sunday, August 25, 13
  18. 18. sophia voychehovski • @sophiavux • sophiavux.com “CREATE” “MANAGE” “BROWSE” Prioritize Prioritization (“mobile-only” your MVP) 3 Sunday, August 25, 13
  19. 19. sophia voychehovski • @sophiavux • sophiavux.com BACKLOG “CREATE” “MANAGE” “BROWSE” Prioritize Prioritization (“mobile-only” your MVP) 3 Sunday, August 25, 13
  20. 20. sophia voychehovski • @sophiavux • sophiavux.com Prioritize Prioritization (“mobile-only” your MVP) 3 YES :-) NO :-( Sunday, August 25, 13
  21. 21. sophia voychehovski • @sophiavux • sophiavux.com Iterate on fidelity, not functionality (Agile done right) 4 Sunday, August 25, 13
  22. 22. sophia voychehovski • @sophiavux • sophiavux.com Iterate on fidelity, not functionality (Agile done right) 4 “CREATE” “MANAGE” “BROWSE” Sunday, August 25, 13
  23. 23. sophia voychehovski • @sophiavux • sophiavux.com Iterate on fidelity, not functionality (Agile done right) 4 “CREATE” “MANAGE” “BROWSE” Sprint 3Sprint 2Sprint 1 Sunday, August 25, 13
  24. 24. sophia voychehovski • @sophiavux • sophiavux.com “CREATE” “MANAGE” “BROWSE” Iterate on fidelity, not functionality (Agile done right) 4 Sprint 3 Sprint 2 Sprint 1 Sunday, August 25, 13
  25. 25. sophia voychehovski • @sophiavux • sophiavux.com “CREATE” “MANAGE” “BROWSE” Iterate on fidelity, not functionality (Agile done right) 4 Sprint 3 Sprint 2 Sprint 1 Sunday, August 25, 13
  26. 26. sophia voychehovski • @sophiavux • sophiavux.com Make time for simple (UX waterfall or “double sprint zero”) 5 “CREATE” “MANAGE” “BROWSE” Sprint 3Sprint 2Sprint 1 #%*(@# Scramble! *?!! Sprint 0 Sunday, August 25, 13
  27. 27. sophia voychehovski • @sophiavux • sophiavux.com Make time for simple (UX waterfall or “double sprint zero”) 5 “CREATE” “MANAGE” “BROWSE” UX Discovery and System Design Double/triple Sprint 0 SPRINT 1 SPRINT 2 SPRINT 3 Sunday, August 25, 13
  28. 28. sophia voychehovski • @sophiavux • sophiavux.com Simplify your team (be lean) Simplify your design (modular design) Iterate on fidelity, not functionality (Agile done right) Make time for simple (UX waterfall or “double sprint zero”) 1 Prioritize Prioritization (“mobile-only” your MVP)3 2 4 5 Sunday, August 25, 13
  29. 29. sophia voychehovski • @sophiavux • sophiavux.com Thank you <3, @sophiavux Sunday, August 25, 13

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