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Social Media ROI

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Social media is a powerful tool that allows individuals to build visible personal brands online. Measuring your progress helps you determine your effectiveness and allows you to adjust your tactics for the best results.

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Social Media ROI

  1. 1. Your Social Media ROI<br />Mari Anne Snow – CEO, SophiaThink Consulting<br />February 14, 2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  2. 2. Agenda<br />Why should you care about it – WIIFM?<br />Why do we resist?<br />What the heck is social media anyway?<br />Social media challenges the status quo<br />Current landscape: February 2010<br />Building an appealing online brand<br />Measuring your ROI<br />Discussion<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  3. 3. Why should you care about it - WIIFM?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  4. 4. Why do we resist?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  5. 5. What the heck is social media anyway?<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  6. 6. How social media challenges the status quo<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  7. 7. Current landscape: February 2010<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  8. 8. Building an appealing online brand<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  9. 9. Measuring your ROI<br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />
  10. 10. Discussion <br />3/1/2010<br />Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.<br />

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