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A PRESENTATION BY SUE KEOGH FROM  Tweets that travel Seven tips for viral writing 17th June 2010 | sookio.com | @sookio So...
One <ul><li>Be a tease. </li></ul><ul><li>But don’t promise what you can’t deliver. </li></ul>17th June 2010 | sookio.com ...
One: Tease - and deliver 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
Two <ul><li>Most people only read the headline. </li></ul><ul><li>So make sure it’s good. </li></ul>17th June 2010 | sooki...
Two: Spend time on the headline <ul><li>Insider knowledge  Top 10 brands’ sites that don’t work on iPad ,  Ten web passwor...
Two: Spend time on the headline <ul><li>The Smashing Magazine formula: </li></ul><ul><li>Number + adjective + design item ...
Three <ul><li>Who, what, where, when, why. </li></ul><ul><li>Use W words to signpost your content. </li></ul>17th June 201...
Three: Use W words <ul><li>Titles including W words </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing...
Four <ul><li>Digg, Reddit, YouTube, Facebook or Twitter? </li></ul><ul><li>Know which words work where. </li></ul>17th Jun...
Four: know which words work where <ul><li>Most popular words in shared titles on Facebook </li></ul><ul><li>Learning: how,...
Four: Know which words work where <ul><li>Great words for Twitter </li></ul><ul><li>Positive words: free, great, follow, h...
Five <ul><li>Talk like a grown-up. </li></ul><ul><li>Use good English (please). </li></ul>17th June 2010 | sookio.com | @s...
Five: Talk like a grown-up <ul><li>Clear English helps tweets travel: </li></ul>17th June 2010 | sookio.com | @sookio Soci...
Six <ul><li>Use. Lots. Of. Punctuation. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
Seven <ul><li>Do the twitter math. </li></ul><ul><li>115 is the magic number. </li></ul>17th June 2010 | sookio.com | @soo...
Seven: 115 is the magic number <ul><li>140 – 15 – 10 = 115 </li></ul><ul><li>140 = maximum length of a tweet </li></ul><ul...
Any questions? <ul><li>For reference: </li></ul><ul><li>You can find a full copy of this presentation at the  Sookio websi...
A PRESENTATION BY SUE KEOGH FROM  Tweets that travel Seven tips for viral writing 17th June 2010 | sookio.com | @sookio So...
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Tweets that travel: How to write viral copy

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  • This is the presentation I delivered at Social Media Marketing 2010 in London.

    For more from the conference take a look at http://www.socialmediamarketing.co.uk or Our Social Times, which pulls together all the presentations and content from the speakers on the day: http://oursocialtimes.com/index.php/2010/06/social-media-marketing-2010/

    Sookio is based near Cambridge, UK, and offers a host of editorial services to big fishes (Aol, Yahoo!, BBC, ITV, Heat, Magic FM) and small-but-still-important fishes too. Get in touch through my website http://www.sookio.com or find me on Twitter @sookio.
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Tweets that travel: How to write viral copy

  1. 1. A PRESENTATION BY SUE KEOGH FROM Tweets that travel Seven tips for viral writing 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  2. 2. One <ul><li>Be a tease. </li></ul><ul><li>But don’t promise what you can’t deliver. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  3. 3. One: Tease - and deliver 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  4. 4. Two <ul><li>Most people only read the headline. </li></ul><ul><li>So make sure it’s good. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  5. 5. Two: Spend time on the headline <ul><li>Insider knowledge Top 10 brands’ sites that don’t work on iPad , Ten web passwords to avoid </li></ul><ul><li>Advice that has to work : Top 10 ways to become a real social media expert Three ways to act on your social media monitoring </li></ul><ul><li>Topical/seasonal Ten beers you must drink this summer </li></ul><ul><li>Shared experience 15 embarrassing trends we fell victim to , Sound Familiar? 20 Reasons You’re Still Single </li></ul><ul><li>Pick a tribe Which kind of pirate are you? , Which celebrity mom are you? </li></ul><ul><li>Dos and don’ts 10 things you should never say to a porn star , 6 tinned foods you should never try </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  6. 6. Two: Spend time on the headline <ul><li>The Smashing Magazine formula: </li></ul><ul><li>Number + adjective + design item + sticky message </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  7. 7. Three <ul><li>Who, what, where, when, why. </li></ul><ul><li>Use W words to signpost your content. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  8. 8. Three: Use W words <ul><li>Titles including W words </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  9. 9. Four <ul><li>Digg, Reddit, YouTube, Facebook or Twitter? </li></ul><ul><li>Know which words work where. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  10. 10. Four: know which words work where <ul><li>Most popular words in shared titles on Facebook </li></ul><ul><li>Learning: how, why </li></ul><ul><li>Positive content: best, most </li></ul><ul><li>Sexual references </li></ul><ul><li>Not so popular </li></ul><ul><li>Negative content </li></ul><ul><li>Geeky stuff: Twitter, Google, social, apps, iPhone </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  11. 11. Four: Know which words work where <ul><li>Great words for Twitter </li></ul><ul><li>Positive words: free, great, follow, how to, top. </li></ul><ul><li>Words which focus on the user like: you, help. </li></ul><ul><li>Social media: new blog post, Twitter, networking </li></ul><ul><li>Tweets including nouns, ie the name of something. </li></ul><ul><li>Rarely retweeted words: </li></ul><ul><li>Negative, filler: tired, sleep, home, bored. </li></ul><ul><li>“ -ing” verbs: going, watching, listening </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  12. 12. Five <ul><li>Talk like a grown-up. </li></ul><ul><li>Use good English (please). </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  13. 13. Five: Talk like a grown-up <ul><li>Clear English helps tweets travel: </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  14. 14. Six <ul><li>Use. Lots. Of. Punctuation. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  15. 15. Seven <ul><li>Do the twitter math. </li></ul><ul><li>115 is the magic number. </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  16. 16. Seven: 115 is the magic number <ul><li>140 – 15 – 10 = 115 </li></ul><ul><li>140 = maximum length of a tweet </li></ul><ul><li>15= maximum length of a username </li></ul><ul><li>10 = space to say it’s a retweet or include a comment </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  17. 17. Any questions? <ul><li>For reference: </li></ul><ul><li>You can find a full copy of this presentation at the Sookio website </li></ul><ul><li>Useful resources on the web: </li></ul><ul><li>Copyblogger | Twittercism | Dan Zarrella | Top Rank Marketing Blog </li></ul><ul><li>Find room for these on your desk: </li></ul><ul><li>Essential English for Journalists, Editors and Writers, Harold Evans </li></ul><ul><li>Oxford A-Z of Grammar and Punctuation plus any good dictionary </li></ul>17th June 2010 | sookio.com | @sookio Social Media Marketing 2010
  18. 18. A PRESENTATION BY SUE KEOGH FROM Tweets that travel Seven tips for viral writing 17th June 2010 | sookio.com | @sookio Social Media Marketing 2010

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