Roundtable Event with IT Leaders in the Automotive Industry


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Roundtable Discussion with IT Leaders in the Automotive Industry.
IT experts are discussing quality assurance and test management.
Related solutions like outsourcing and offshoring and the possibilty of cost cuttings via external service providers are discussed.
Best possibilty of networking and presentation of solutions!

Published in: Automotive
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Roundtable Event with IT Leaders in the Automotive Industry

  1. 1. 1 Roundtable Event: Challenges in Quality Assurance and Test Management in the Automotive Industry04.10.2012
  2. 2. 2 Agenda 1. Conceptional Setting of a 5. Benefits and Exclusiveness Roundtable 6. Support of MBO Consulting 2. Time & Location 7. Event Budget 3. Topics 8. Alternative Event 4. Program Concepts04.10.2012
  3. 3. 3 Conceptional Setting of a „Roundtable“  Roundtable: Proven successful platform for presenting expertise and solutions directly to decision makers of potential client companies  Conceptional setting of a Roundtable: 3-4 parties (ca. 8-12 persons) present their companies, solutions and current challenges in an open discussion, facilitated by a moderator04.10.2012
  4. 4. 4 Roundtable Discussion as First Contact with Industry Leaders04.10.2012
  5. 5. 5 Why a Roundtable?  Unique possibility, to present expertise and solutions directly to selected industry leaders  Decision makers use the platform to get a better impression of companies and solutions in a neutral setting  Up on experience, high level executives discuss demands, requirements for a solution or project as well as their challenges  Building of indispensible personal relationsships with leaders of target companies  Exclusiveness: Opportunity to present solutions without any competition company04.10.2012
  6. 6. 6 Time & Location  Realistic date: November/December 2012 (planning at least 3 month in advance)  Location: Frankfurt  Conference center of a 4-5 star Hotel chain (e.g. Mercure, Hilton, etc.)  Timetable: ½ day, breakfast until 12.30 or alternatively dinner (depending on availability of the participants)04.10.2012
  7. 7. 7 Agenda (Example) 7:30 Breakfast: Coffee, Networking 8:30 Introduction To The Event: Sponsoring Company 8:45-9:15 Presentation Automotive Company Constructive and analytic quality assurance at VW, Management of testing partners 9:15-9:45 Presentation Automotive Supplier: Process optimisation in projects, quality assurance and test management, perspective of an automotive supplier company 9:45-10:00 Professor (Univ.) Scientific perspective on constructive quality assurance (optional) 10:00-10:30 Sponsoring Company Benefits of purchasing test-and quality management solutions, opportunities and cost savings of offshoring services 10.30-12.30 Open Discussion Ab 12.30 Optional: Networking Lunch04.10.2012
  8. 8. 8 Suggested Topics  Representative Automotive Company: Quality assurance in software development projects at VW, demands and approaches of process optimisation, test team KlyQ, management of external test management partners, etc.  Representative Automotive Supplier: Process optimisation in projects , demands in quality assurance and test management, the supplier perspective  Professor (Univ.): Insights in the scientific view of constructive quality assurance  Presentation of Sponsoring Company: Purchasing and cost savings of testing-services, advantages of offshoring solutions04.10.2012
  9. 9. 9 Benefits and Exclusiveness  Events/Roundtables are a common way in the automotive industry to discuss new projects  First contact with leaders of client companies is initiated sustainably  Opportunity for a company, to present solutions and Know-How targeted to responsible decision makers  Exclusiveness: Chance to present solutions without competition  Positive effect on reputation and brand building for sponsoring company before and after the event: press releases, published interviews, -> achieving increased visibility as market leader04.10.2012
  10. 10. 10 Support of MBO Consulting  End-to-end planning and organisation of the „Roundtable“ , including location and service  Market research, topic generation, invitation of selected executives as participants to the discussion  Investigation and invitation of decision makers for selected topics and project areas (e.g. VW)  Supportive branding for sponsoring company, including presentation of expertise, solutions, etc  MBO Consulting is acting on behalf of sponsoring company04.10.2012
  11. 11. 11 Alternative Event Concepts  Larger „Roundtable“ with 15 < participants on actual topics in test management, quality management, offshoring, purchasing of test services, etc. -> Advantage: Larger target group, increased PR effects, more potential client companies  Roundtable with audience, ticket sales for the audience -> Advantages: Larger target group, increased PR effects, earnings from ticket sales  Company event e.g. „Quality Assurance and Testing Day“ hosted by the sponsoring company, invitation of high level corporate speakers to the event -> Advantages: Larger target group, PR effects, increased reputation and brand building opportunity04.10.2012
  12. 12. 12 …Any Questions? Thank you very much for your attention! sonjauhl@yahoo.de04.10.2012