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MBO Event Management


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Event planning concepts, IT events, IT meetings, CIO meetings

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MBO Event Management

  1. 1. 1 MBO Event Organisation:10.01.2013 IT Events
  2. 2. 2 Agenda 1. Why planning an Event? 6. Example: „Master Data 2. Different Event Concepts Management“ (MDM) Best Selling Event 3. Conference 5. Master Data Management 4. Interactive Event Day 5. Roundtable Discussion 6. MBO Event Organisation10.01.2013
  3. 3. 3 Why Planning an Event?  Optimal exposure of the organiser as market and innovation leader.  Chance to link know-how and competence in a specific area with your company and brand  Opportunity to present solutions to an audience of decision makers and senior professionals  Event as strategy of „emotional influencing“ decisions and feelings about products and services  Unique networking platform with executives and Senior professionals of your industry10.01.2013
  4. 4. 4 Why organising an Event?  Sustainable relationship building with potential clients, decision makers and budget holders  Initiating first contact with inudstry leaders  First hand source of information about new requirements and client needs  More benefits before and after the event: Advertising, PR, interviews, media presence, social media activities, evaluations, etc.10.01.2013
  5. 5. 5 Different Event Concepts  Congress: Keynote presentations of the organiser and market leaders in the industry, roundtable discussions, eventually sponsored  Interactive Meeting: Event consists of workshops and roundtable discussions, 1-2 keynotes  Roundtable Event: Roundtable discussion with executives of the industry, eventually with audience r Branche, eventually with audience10.01.2013
  6. 6. 6 Congress  Keynote presentations, networking during lunch and coffee breaks  Selected speakers present actual topics and case studies  Excellent opportunity of the organiser to present their brand, strategies, products, services, etc. via moderation, keynotes, workshops, exibition spaces, logos, etc.  Networking with decision makers, Senior professionals and potential client companies  Generation of sustainable and intense business relationships with speaker, participants and partners  Eventually invitation of sponsors to the event10.01.2013
  7. 7. 7 Interactive Event  Focus on interactive participation to workshops and roundtable discussions  Networking is supported also during the program, not only during breaks  Up on experience huge interest in participants of an interactive exchange  In Roundtable discussions, questions about new requirements and client´s needs can be discussed  Eventually, sponsors will lead also roundtables10.01.2013
  8. 8. 8 Roundtable Discussions  Roundtable with executives of interesting client companies  Roundtable size varying: from 6 < unlimited  Targeted „relationship building“ with market leaders on the highest level  Up on experience, high interest of high level executives of direct exchange on actual topics10.01.2013
  9. 9. 9 Example: Master Data Management Day  1 day event on „Master Data Management“ (MDM)  Opening speech and moderation of the event by the organiser  Congress format with sponsor: Focus on keynote presetations and networking facilities, 1-2 open discussions  Integrated, interactive elements: open discussions, panel discussion, workshops, etc.  Targeted invitation of potential clients as participants or speakers  Up on request, different partnership concepts: Sponsored workshop,  Location: Conference Center in a 4/5 Hotel10.01.2013
  10. 10. 10 MBO Event Planning  Programm creation and conception of the event  Invitation of reputation of leaders of presentators  Intensification of the contacts of market leaders of potential speakers  Gezielte Planung einer erfolgreichen Darstellung des Veranstalters auf dem Event  Consulting of special IT service companies adapted topics  Support of an atmosphere of knowledge transfer and conception of a platform of a neutral exchange  After the event, providing of strategies for lang lasting relationship building with social media10.01.2013
  11. 11. 11 Noch Fragen? MBO Consulting GmbH Sonja Uhl Sonja.uhl@mbo-consulting.eu10.01.2013