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The media industry is currently going through a period of high pace transformation and change and is becoming, with constant increase of new channels and opportunities, more and more complex. Furthermore, Marketing has become an always more important area to drive growth especially in media companies. The Marketing landscape becomes unstructured, as old channels lose importance and new and innovative strategies appear with an incredible pace. Therefore, media companies and Chief marketing professionals of brands feel the increasing need to learn from best practice case studies of successful innovators of the industry to get insights about strategies and tools with potential of growth.