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Video in Social Media: Everything You Need to Know

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Video in social media is so ubiquitous now that it’s basically required to engage your audience. Your bosses are probably already asking for it, and your audiences are waiting for you to get on the ball—but don’t worry. You already have the equipment and skills you need, and I’ll show you what to do. You’ll learn how to incorporate live video, marketing video, slideshows and more into your social media strategy on a shoestring budget.
After this session you’ll be able to:

* Explain to your coworkers and supervisors why video is essential in today’s social media world
* Use live video functionality from Facebook, YouTube, Snapchat and Instagram
* Repurpose still images into video formats for Instagram Stories, Snapchat, and YouTube
* Take home a list of inexpensive equipment to make your video much higher quality

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Video in Social Media: Everything You Need to Know

  1. 1. VIDEO IN SOCIAL MEDIA: EVERYTHING YOU NEED TO KNOW SONJA LIKNESS FOUST (@SonjaFoust) DIRECTOR OF SOCIAL MEDIA & CONTENT STRATEGY DUKE UNIVERSITY
  2. 2. WHY DO I HAVE TO DO VIDEO?
  3. 3. WHAT IF I DON’T HAVE ENOUGH CONTENT?
  4. 4. 6 REPURPOSE STUFF
  5. 5. USE STILLS AS VIDEO
  6. 6. USE STILLS AS VIDEO
  7. 7. REFERRAL TRAFFIC
  8. 8. CAPTURE IN REAL-TIME
  9. 9. 11 USE TOOLS FOR EFFICIENCY
  10. 10. THE BIG DUKE SNAP SECRET: MISH GURU • Allows us to repost anything that gets snapped to our account • Gives us some analytics • Allows us to upload video • Allows us to download Snaps to reuse on YouTube, Instagram Stories, or wherever • CON: $$ • CON: Doesn’t work with Spectacles (yet)
  11. 11. BIG 2017 TREND: LIVE VIDEO • Facebook Live • YouTube Live (replaces Google Hangouts On Air) • Instagram Stories (now with • live option) • Snapchat (semi-live)
  12. 12. ISN’T LIVE VIDEO TOO HARD?
  13. 13. YOUTUBE LIVE CHATS • Current students speak with admitted/prospective students about Duke • Using former Google Hangouts On Air tech, now integrated into YouTube
  14. 14. FACEBOOK LIVE • Lots of engagement • Fun and experimental • TIP: Sound is the hardest part. Video example link: https://www.facebook.com/Duke Univ/videos/1015404722544647 5/
  15. 15. USING AN ENCODER At Duke, we’ve used a free encoder (OBS) to stream our Facebook live via a webcam and microphone set-up instead of a mobile device. LINK: https://iag.me/socialmedia/broadcast-computer-facebook-live/
  16. 16. ISN’T LIVE VIDEO TOO RISKY?
  17. 17. LIVE VIDEO PITFALLS • Technical difficulties • In-the-moment mistakes • Captioning
  18. 18. TAKEAWAY • Live video is risky, but worth it!
  19. 19. WHAT IF I HAVE NO MONEY?
  20. 20. FOR REAL THOUGH?
  21. 21. FOR $100 • Microphone - $65 • Tripod mount - $20 • iMovie - $15
  22. 22. FOR $200 • Microphone - $65 • Tripod mount - $20 • iMovie - $15 • Light kit - $100
  23. 23. FINE. YOU WIN. I WILL DO VIDEO.
  24. 24. TAKE ME HOME • Repurpose and resize video content. • Use stills as video. • Capture live and semi-live video. • Do it the easy way with tools you already have. • Take the risk!
  25. 25. KEEP IN TOUCH Get the slides: http://slideshare. net/SonjaFoust Sonja Likness Foust Director of Social Media & Content Strategy, Duke University Office of News and Communications sonja.foust@duke.edu tel (919) 668-6114 | cell (919) 452-3075 @SonjaFoust linkedin.com/in/sonjalikness

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