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Your social media team (all two of you) need to be on the cutting edge of… well, basically everything. Says your boss. And your dean. And your chancellor. Oh, but you don’t get any more hires, and your budget is already set. Hear from Duke’s social media director about what Duke’s (small) social media team does to stay on top of trends, be innovative, and make the most of their resources to create content for the Duke University and Duke Students social media channels.
* How to stay relevant on social, like the youths.
* How to convince your bosses to let you try new stuff all the time.
* How to streamline your processes and produce massive amounts of pretty stuff faster.
* How to use the people and resources you already have to beef up your entire social media presence.