Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Keep Raising
the Bar
Best practices in prioritizing
creativity & inno...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
2
(Small but mighty)
Director of Social Media &
Content Strategy
Sonj...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Duke’s Social Media Channels
3
… to name a few!
@DukeU
@DukeUniversit...
Creativity &
Innovation
Encourage Play
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
6
Have Student Teams
More freedom = MOAR CREATIVITY
How we’re set up:...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Teach Your Coworkers
7
When they know how to play, they can be contri...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Be On Social Media Yourself
8
If you don’t play, you won’t learn!
Try New Things
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Listen to Your Students
10
They know cool stuff.
New Platforms
Ask th...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Test Stuff Out
11
See something cool someone else is doing? Try it!
A...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Fail Sometimes
12
Everybody hurts.
Measure &
Report
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Share Real Numbers
14
(which means you have to collect real numbers)
...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Run Tests
15
Not sure what works best? Try both!
Created
Promotion
Bo...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Big Ideas,
Small Team
Wear Lots of Hats
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
18
Our skills go beyond our titles.
Director of Social Media &
Conten...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Use Education Opportunities
19
You work at an institution of learning...
Streamline Everything!
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Use Tools
21
Here are some we like, but you should use the ones that ...
WWW.SITE2MAX.PRO
Free PowerPoint & KeyNote Templates
Put Your Students to Work
22
Affordable labor in exchange for mentors...
Share Resources
Sonja Likness Foust
Director of Social Media & Content Strategy
Office of News and Communications
sonja.foust@duke.edu
tel...
Upcoming SlideShare
Loading in …5
×

Keep raising the bar! Best practices in prioritizing creativity, innovation, and executing on big ideas with a small team

99 views

Published on

Your social media team (all two of you) need to be on the cutting edge of… well, basically everything. Says your boss. And your dean. And your chancellor. Oh, but you don’t get any more hires, and your budget is already set. Hear from Duke’s social media director about what Duke’s (small) social media team does to stay on top of trends, be innovative, and make the most of their resources to create content for the Duke University and Duke Students social media channels.

You’ll learn:

* How to stay relevant on social, like the youths.
* How to convince your bosses to let you try new stuff all the time.
* How to streamline your processes and produce massive amounts of pretty stuff faster.
* How to use the people and resources you already have to beef up your entire social media presence.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Keep raising the bar! Best practices in prioritizing creativity, innovation, and executing on big ideas with a small team

  1. 1. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Keep Raising the Bar Best practices in prioritizing creativity & innovation, and executing on big ideas with a small team
  2. 2. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates 2 (Small but mighty) Director of Social Media & Content Strategy Sonja Likness Foust Executive Director of Global Communications Laura Brinn Senior Social Media Strategist Lyndsi Lewis Duke University Social Media Team
  3. 3. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Duke’s Social Media Channels 3 … to name a few! @DukeU @DukeUniversity @DukeStudent s DukeUniversity DukeUniv DukeStudents Duke DukeUni
  4. 4. Creativity & Innovation
  5. 5. Encourage Play
  6. 6. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates 6 Have Student Teams More freedom = MOAR CREATIVITY How we’re set up: • One student editor for each @DukeStudents channel • Team of content contributors (mostly underclassmen) • Minimal in-person meetings • GroupMe chat • Student accounts are actually owned by the students!
  7. 7. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Teach Your Coworkers 7 When they know how to play, they can be contributors, too! Campus education & networking Be the campus consultant! Show your colleagues how to use social media to work better. Share your findings Collect your data and share it across campus. Document it, present it, tell people about it! Office lunch- and-learns Teach your coworkers something new: Snapchat or Instagram Stories or graphic design…
  8. 8. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Be On Social Media Yourself 8 If you don’t play, you won’t learn!
  9. 9. Try New Things
  10. 10. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Listen to Your Students 10 They know cool stuff. New Platforms Ask them what their peers are using. You might be surprised! Let them tell you how they use social media. (You might have it wrong– at least for your student audience.)
  11. 11. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Test Stuff Out 11 See something cool someone else is doing? Try it! And don’t forget to record and share your results! (More on that later.)
  12. 12. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Fail Sometimes 12 Everybody hurts.
  13. 13. Measure & Report
  14. 14. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Share Real Numbers 14 (which means you have to collect real numbers) Traffic Instagram Stories Facebook Twitter Other Collect Data! Before you run your campaign, think about how you will collect data and report it.
  15. 15. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Run Tests 15 Not sure what works best? Try both! Created Promotion Boosted Post Budget: $13 Budget: $100 Reach: 194,370 Reach: 14,272
  16. 16. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Big Ideas, Small Team
  17. 17. Wear Lots of Hats
  18. 18. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates 18 Our skills go beyond our titles. Director of Social Media & Content Strategy • B2C and B2B marketing • Google Analytics certified • Video editing Sonja Likness Foust Executive Director of Global Communications • Marketing, news, media and public relations • Writing & copywriting • Project management & Laura Brinn Senior Social Media Strategist • Google Analytics (earning certification) • Writing • Learning motion graphics & video Lyndsi Lewis Use the Varied Skills on Your Team Plus we all do some pretty fantastic Google Fu and issues management.
  19. 19. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Use Education Opportunities 19 You work at an institution of learning, guys. Classes Subscriptions Peers
  20. 20. Streamline Everything!
  21. 21. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Use Tools 21 Here are some we like, but you should use the ones that make sense for you.
  22. 22. WWW.SITE2MAX.PRO Free PowerPoint & KeyNote Templates Put Your Students to Work 22 Affordable labor in exchange for mentorship & portfolio building! Me and the grown-ups @DukeStudents Editors Underclassmen Contributors Entire Duke Student Body Office Interns TIP: Don’t just hire for skill, but enthusiasm, too!
  23. 23. Share Resources
  24. 24. Sonja Likness Foust Director of Social Media & Content Strategy Office of News and Communications sonja.foust@duke.edu tel (919) 668-6114 cell (919) 452-3075 @SonjaFoust linkedin.com/in/sonjafoust

×