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Artículo Business Case Hero para la Revista APD

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Artículo publicado en la revista de APD sobre la jornada New Experience on Business Transformation con el Business Case de Hero

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Artículo Business Case Hero para la Revista APD

  1. 1. 2 diciembre 2013revista apd apd 3diciembre 2013 revista apd apdON BUSINESS TRANSFORMATIONactualidad la importancia de la materia prima ¿Cómo innovar en producto y ser competitivo? Casimiro Gracia, Socio Presidente de Axis Corporate. A la izda.,imágenes de Álex Rovira, consejero de APD, y Joan Mier, director del Área Alimentaria de Roca Junyent, durante sus respectivas intervenciones. Josep Lluis Rovira, consejero de APD, abrió la sesión sobre innova- ción y competitividad explicando el sistema de las 4 íes para hacer avanzar el país: Ilusión, innovación, internacionalización e insatisfac- ción. A continuación, Joan Mier, di- rector del Área Alimentaria de Roca Junyent, comentó las dificultades a las que actualmente se enfrentan las empresas del sector agroalimenta- rio, dado el alto nivel de exigencia y reglamentación por parte de las autoridades europeas y la fuerte competencia global. lidad de la materia prima. Bajo esta premisa, han lanzado su línea “Mer- meladas de temporada”, elaboradas con la fruta fresca de cada tempo- rada a diferencia de la mermelada industrial convencional fabricada con fruta congelada. Esta iniciativa ha supuesto un aumento de la cuota de mercado de un 26,1% en 2012, a un 27,3% en 2013. En el área de alimentación infantil han logrado aumentar un 3% su cuo- ta de mercado gracias al lanzamiento de la línea de tarritos de “Cocina Mediterránea”, diferenciándose de sus competidores a través del con- cepto de alimentación sabrosa y de alto valor nutritivo para bebés, más parecida a la dieta de los adultos. Para Elizalde, los productos deben ofrecer un valor añadido que genere un sentimiento de gratitud y establez- ca vínculos entre el consumidor y la marca. En este sentido, señaló que “al consumidor hay que escucharle e interpretarle”. Dicho y hecho. La relación con sus consumidores queda patente por su alto grado de interac- ción, con más de 150.000 contactos diarios a través de Facebook y a través de las aplicaciones móviles. De estas últimas destacan “Miembarazo” y “Babyjuegos”, la primera con más de 350.000 descargas. De origen suizo, Hero se estableció en Alcantarilla en 1922 para pro- veerse de materia prima. Más tarde empezaron a fabricar conservas en España y desde hace 25 años han entrado en el mercado de la ali- mentación infantil, en competencia directa con la también suiza Nestlé. La facturación en España es de 215 M€ y cuentan con 700 empleados. El grupo, de volumen medio, factura 1400 M€ y posee una amplia gama de marcas propias. Sergio Elizalde, director general de España y Portugal de Grupo Hero, señaló la innovación y la compe- titividad como los dos motores de crecimiento posibles, puesto que la situación complicada que está viviendo la clase media, así como la crisis demográfica por la caída de la natalidad en Europa, impiden el cre- cimiento del consumo. Por la misma razón, no es factible aumentar los precios pese al encarecimiento de las materias primas. Innovar pensando en el consumidor El sector alimentario es altamente competitivo. El consumidor deman- da productos nuevos, de muy alta calidad y a bajo precio. “Hay que innovar a 1 euro”, declaró Elizalde. Aun así, la apuesta de Hero es la ca- La innovación en Hero, explicó, se desarrolla a partir de los ejes de la cultura corporativa –valentía, ideas, velocidad y alma– con el objeto de diseñar productos y operaciones eficientes. En cuanto a la estructura, señaló que la organización local supone una ventaja competitiva a preservar, ya que permite imprimir más velocidad a los proyectos. Casimiro Gracia presentó el caso de Hero España, una em- presa con 90 años de historia en nuestro país que se dedica a la nutrición avanzada, y en la que la investigación y el desarro- llo han sido factores clave en su transformación. Son líderes de mercado en un sector muy competitivo donde es preciso reinventarse continuamente, puesto que el ciclo de vida de los productos es cada vez más corto. APD y AXIS CORPORATE presentaron el pasado 13 de diciembre el caso de éxito de Grupo Hero de la mano de su director general en España y Portugal, Sergio Elizalde, en lo que supuso la quinta sesión del New Experience “On Business Transformation”, y que sirvió para poner en común estrategias de transformación e innovación en las empresas. www.axiscorporate.com Business Case: grupo hero Simplicidad, velocidad y calidad son los ingredientes de la innovación en Hero Sergio Elizalde, director general de España y Portugal de Grupo Hero, fue el invitado de excepción.

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