Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sustainablity in higher education in tourism


Published on

presentation about the

Published in: Business, Education
  • Be the first to comment

Sustainablity in higher education in tourism

  1. 1. SUSTAINABLE HIGER EDUCATION IN THE SECTOR OF TOURISM IN BULGARIA PhD. Sonia Mileva Sofia University “St. Kliement Ohridski”
  2. 2. Problems <ul><li>At system level (Government ): Lack of professional European standards in Tourism for academic curricula, program and disciplines included, Formal accreditation </li></ul><ul><li>At demand level (Business): dynamic changes in the market, need of new professions and qualifications (ex. SPA, Animation etc.) </li></ul><ul><li>At supply level (University): Strong academic approach; Non-actualized study curricula, inadequate disciplines, Different focus (geography, economic scope etc.) ; </li></ul>
  3. 3. Changes in environment <ul><li>Changes in economic and political environment – globalization, internationalization, crisis management; </li></ul><ul><li>Changes in supply and demand at tourism market (competitiveness, behavior, quality) </li></ul><ul><li>Changes at the global market (process of integration, international chains, multinational companies, etc. ) </li></ul><ul><li>Tourism impact – ecology, economic, social, cultural… </li></ul>
  4. 4. At University level <ul><li>Formal standardization and accreditation process, weakness in legislative norms </li></ul><ul><li>Academic curricula – focus?/Student, employer, combination/ </li></ul><ul><li>Methodological framework for education </li></ul><ul><li>Experience and qualification of educators </li></ul>
  5. 5. At system level <ul><li>Necessity for adequate Investment strategy: investing in people and resources for education; </li></ul><ul><li>Adoption of European Standarts (hours of teaching, transfer of european experience, creating possibilities for iniciatives, generating income for universities) </li></ul><ul><li>Legislative framework and support </li></ul>
  6. 6. Demand level <ul><li>Adequate Involvement and establishment of successful partnership </li></ul><ul><li>Declaring necessities and demands </li></ul><ul><li>Documentation of operational standards </li></ul><ul><li>Investment in Tourism Education </li></ul>
  7. 7. Constant interaction “training provision – business” Trainer Service Process of Identifying Entrepreneur Legislative framework Quality
  8. 8. Weakness – Bulgarian experience <ul><li>Lag between supply and demand </li></ul><ul><li>Delay between market changes and academic curricula improvement </li></ul><ul><li>Students: Graduated students work abroad or work in different from tourism area. </li></ul><ul><li>Business: low quality, insufficient qualified labor </li></ul><ul><li>Educators: Distant from business, academic curricula; </li></ul>
  9. 9. Recommendations – system level <ul><li>p roviding information about educational opportunities and job market prospects </li></ul><ul><li>integration and support of young people into the labour market </li></ul><ul><li>individualised help as crucial to a preventative policy, including a comprehensive anti-discrimination policy </li></ul><ul><li>training of elderly people </li></ul>
  10. 10. Recommendations – provision level <ul><li>Presence of a Quality management system with standards for interaction among the three sides: employer, students, educational providers </li></ul>
  11. 11. Recommendations – demand (business) level <ul><li>Involve all relevant actors – encouraging social partners to take responsibility and to develop frameworks ; </li></ul><ul><li>P roviding incentives to municipalities to offer activation measures at local level. </li></ul><ul><li>Partnership is key for more and better investment in human capital . Social partners should explicitly include training in their collective agreements, through which they set up and implement lifelong learning activities. </li></ul>
  12. 12. The model Business Environment Theory Practice Experience Regulations State Universities
  13. 13. Success factors – system level <ul><li>Reflecting the technological development, infrastructural know-how and innovations in legislation ; </li></ul><ul><li>Set of tools for assuring the flexibility of the national / regional / local regulations and recommendations (occupational profiles, occupational/ qualification standards, classification of qualifications, etc.) in order to reflect the changed demand </li></ul><ul><li>Tripartite form of partnerships in the decision making processes ; </li></ul><ul><li>Trustworthy forecasting methodologies for measuring the demand and the supply side according to a consultative set of criteria, approved by all levels of interaction ; </li></ul><ul><li>National, regional and local standardization of the public-private partnership in the field of matching supply and demand in education and training – provision of regulations for its monitoring and effectiveness . </li></ul>
  14. 14. Success factors – provision level <ul><li>Flexibility in provision of training programmes – balance between effectiveness and equality in rights </li></ul><ul><li>Presence of a Quality management system with standards for interaction </li></ul><ul><li>Partnership consortia formations between educators and working places suppliers. </li></ul><ul><li>Matching the education provided with the students experience, needs, expectations, continuous level of satisfaction. </li></ul><ul><li>Constant R&D developments on expected changes in the employers’ necessities and level of preparedness of the people on the labour market. </li></ul>
  15. 15. Success factors – demand (business) level <ul><li>Access to decision making processes on system and provision level. </li></ul><ul><li>Set of procedures for participation in the training provision process </li></ul><ul><li>Investment in Information databases on matching employers’ needs with current job offers. </li></ul><ul><li>National, regional, local events on a tripartite basis for active discussions and feedback on expected changes </li></ul><ul><li>Continuous surveys on the existing working force qualifications, their correspondence to the required ones and the necessity of their further development . </li></ul>
  16. 16. Thank you for your attention !