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Getting into Google News: why it’s worth it

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A presentation which explores the SEO benefits of being included into Google News. From organic traffic increase, to backlinks exposure and brand reputation management. Those and much more elements which should be considered into your SEO strategy.

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Getting into Google News: why it’s worth it

  1. 1. Getting into Google News: why it’s worth it #BrightonSEO @SoniaMazzotta
  2. 2. 1. The window to the world can be covered by a newspaper Stanislaw Jerzy Lec (Aphorist and Poet) @SoniaMazzotta@SoniaMazzotta#BrightonSEO
  3. 3. 2. The window to the world can be covered by a newspaper Google News Sonia Mazzotta @SoniaMazzotta#BrightonSEO
  4. 4. SITE NEWS SEARCH VISITS PERCENTAGE OF TOTAL SEARCH VISITS dailymail.co.uk 72,220,200 7.88% telegraph.co.uk 65,805,850 16.39% independent.co.uk 29,110,200 14.34% News Sites Ranked by Google News Traffic 2014 Data from SimilarWeb PRO. #BrightonSEO @SoniaMazzotta
  5. 5. Other Sites Ranked by Google News Traffic SITE NEWS SEARCH VISITS PERCENTAGE OF TOTAL SEARCH VISITS wired.com 7,675,200 11.70% mashable.com 4,915,500 4.35% techcrunch.com 3,763,800 7.65% 2014 Data from SimilarWeb PRO. @SoniaMazzotta#BrightonSEO
  6. 6. This is all great... but where’s the catch? #BrightonSEO @SoniaMazzotta
  7. 7.
  8. 8. Top Mistakes When Applying Not newsy Unprofessional Ads No contact Inconsistent Author
  9. 9. “ Why is it worth it? What are the SEO benefits? #BrightonSEO @SoniaMazzotta
  10. 10. BENEFIT No. 1 EXPOSURE #BrightonSEO @SoniaMazzotta
  11. 11. Exposure: what does it lead to? ■ Huge increase in organic traffic ■ Rapid indexing of articles ■ Exposure to natural backlinks ■ Increase of brand awareness ■ Better control of brand reputation on SERPs #BrightonSEO @SoniaMazzotta
  12. 12. Organic Traffic Uplift
  13. 13. Backlinks Increase @SoniaMazzotta#BrightonSEO
  14. 14. Better control of brand reputation on SERPs Own it! #BrightonSEO @SoniaMazzotta
  15. 15. Easy to rank for very competitive keywords (even if for short time)
  16. 16. #BrightonSEO @SoniaMazzotta You should Integrate Google News with Content Marketing
  17. 17. Wise use of news integrated with your campaign
  18. 18. Set up an initial article with a prominent keyword at the beginning of the headline Promote immediately through different channels (social, RSS, emails) Update the article with fuller content (Google News will re-crawl it) Break Through the News in 3 Easy Steps #BrightonSEO @SoniaMazzotta
  19. 19. Make sure your RSS updates immediately Build a list of News contacts and bloggers Build up a strong and influential following on social media sites Get Early Citations #BrightonSEO @SoniaMazzotta
  20. 20. Increase the CTR with good pictures
  21. 21. Stay Ahead with Google Trends OK, this is an old one. But planning and analysing trends really does make a difference! @SoniaMazzotta#BrightonSEO
  22. 22. Make sure the website is mobile friendly ...have you heard about AMP? #BrightonSEO @SoniaMazzotta
  23. 23. Accelerated Mobile Project A framework from Google for creating fast-loading mobile web pages Place your screenshot here #BrightonSEO
  24. 24. AMP: what makes it fast? - Limited tags - Streamlined CSS - Standardised JS + components - Lazy loading and rendering #BrightonSEO
  25. 25. AMP: what are the benefits? - Your brand is more likely to rank higher - More visibility #BrightonSEO
  26. 26. EXPOSURE That’s our goal #BrightonSEO @SoniaMazzotta
  27. 27. In Summary Organic Traffic We saw an uplift of 66% for the organic traffic relevant to the blog. Rankings are not directly influenced by Google News Brand Reputation Thanks to the inclusion it is possible to have a better control of brand reputation by developing articles and press releases about the brand itself. Backlinks Exposure means more backlinks on the way. It will increase the DA. Temporary Rankings of HVK By placing the event keyword at the beginning of the headline AMP You can create fast mobile pages which will likely rank higher on Google Universal Search Integration With Content Marketing The indexed articles can give more exposure to your content marketing efforts
  28. 28. #BrightonSEO @SoniaMazzotta Submit your website into Google News simply following these steps https://support.google. com/news/publisher/answer/40787?hl=en-GB
  29. 29. Thanks! Any questions? You can find me at: @SoniaMazzotta https://uk.linkedin.com/in/sonia- mazzotta-b8831233 #BrightonSEO @SoniaMazzotta

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