Revlon project

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product mix of revlon

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Revlon project

  1. 1. Product“Anything that canbe offered to amarket forattention ,acquisition, use or
  2. 2. Basic concepts Product Mix- “ A product mix is the total set of brands marketed by the company”. Product Line : A group of related products manufactured by a companyProduct Width- “The number of product line that a company offers.” Product Length – “The number of product in the product line.”Product Depth- “The different varieties of a product in a product length.”
  3. 3. WOMEN MEN FACE EYES FACE LIPS HAIR NAILS FRAGRANCE SKINFRAGRANCE
  4. 4. FACE Skin Light Touch $ GlowNew Complexion Colorstay
  5. 5. SKINLIGHTS LOTION DUOTONE BLUSHEnriches the complexion, giving silky, long wearing formulaan all over radiance to the face. Sheer natural shades
  6. 6. TOUCH & GLOW LIQUID FACE POWDER FOUNDATIONSmoothens and moisturizes for a Long wearing make-up for a sheersoft, dewy finish glowing look
  7. 7. NEW COMPLEXION LIQUID FACE POWDER FOUNDATIONLight as air formula that evens out your Sets make up for longer wear and Oilskin tone without clogging pores free, irritant free
  8. 8. COLORSTAY MOISTURIZER CAKE FOUNDATION POWDERMoisture Balance formula Lightweight, oil-free formula Flawless finish is sweat proof
  9. 9. EYES EyeShadowEye LinerMascara Kohl
  10. 10. EYE LINER MASCARA i. LIQUID EYELINER i. WATER TIGHT MASCARA ii. FABULINER ii. LASH FANTASY iii. EYE PEN
  11. 11. EYE KOHL SHADOWi. CRÈME EYE SHADOW i. BLACKii. POWDER EYE SHADOW ii. BLUEiii. LIQUID EYE SHADOW iii. GREEN
  12. 12. LIPS LipstickLip Gloss
  13. 13. LIPSTICi. SUPER LUSTROUS FRAGRANCE FREE K ii. PLUMP LIP COLOR iii. SHINY SHEER smooth, silky rich color Enriched with proteins $ High-shine finish without with lasting richness carbohydrates, Offers an the stickiness or tackiness and vibrancy added benefit of SPF15 of ordinary lipgloss
  14. 14. LIP i. SUPER LUSTROUS LIPGLOSS GLOSS ii. GLOSSYLICIOUS LIPGLOSSExclusive Liquid Silk Formula with A deliciously shiny lipgloss that gives lips avitamins and Aloe keeps lips soft and high shine without a sticky feel.smooth
  15. 15. NAILNail Paint Remover FrenchManicure
  16. 16. NAILi. SUPER SMOOTH NAIL ENAMEL PAINT ii. TOP SPEED NAIL ENAMELMore fluid formula allows for greater 60 seconds, speed dry polymerease of application and quicker dry time base
  17. 17. NAIL PAINT REMOVERi. EXTRA FAST NAIL ENAMEL ii. EXTRA GENTLE NAIL REMOVER ENAMEL REMOVERLeaves nails healthy, not dry or stripped For weak, sensitive nails. Removes nail enamel gently.
  18. 18. FRENCH MANICURESecret to fresh perfectly groomed nails thatgives nails a very natural, neat and elegant look
  19. 19. SKIN CARE Touch $ Glow Pure skin care Absolutewhitening range Hydra boost
  20. 20. TOUCH & GLOW Touch $ Glow advanced fairness cream Touch $ Glow advanced fairness lotion
  21. 21. PURE SKIN CARE Purifying Purifying Gentlefoam wash cream wash exfoliating scrub
  22. 22. Pore Oil freeminimising moisturizer toner
  23. 23. ABSOLUTE WHITENING i. Whitening Cream ii. Whitening Lotion iii. Whitening Essence iv. Whitening Serum
  24. 24. HYDRA BOOSTMoisture rich Moisture rich Revitalizingcleansing milk cream wash toner
  25. 25. Moisturizing Intense Intenseday cream radiance Moisture moisturizing balance night day lotion cream
  26. 26. FRAGRANCES Charlie Fire $ Ice Body Sprays
  27. 27. CHARLIE RANGECharlie CharlieUrban Instinct
  28. 28. FIRE $ ICE 1. Fire $ Ice Red i. TANGERINE ii. ORANGE iii. MAGNOLIA 2. Fire $ Ice i. Cool SNOW ii. GLACIER
  29. 29. BODY SPRAYS
  30. 30. FACE FaceWashCologneCream
  31. 31. Face wash Creami. Oil control i. Pimple correctorii. Whitening ii. Mattifying creamiii. Gentel iii. Anti-blemishes
  32. 32. cologneFire $ ice cologne charlie cologne
  33. 33. HAIR ShampooConditioner Color
  34. 34. shampoo conditioneri. Dandruff control i. Green teaii. Hydra rescue ii. Strong walnutiii. SOS calm
  35. 35. FRAGRANCE Charlie Fire $ Ice
  36. 36. CHARLIE 1. Refreshing Charlie i. MUSK ii. SPICES iii. ENERGY 2. Youthful Charlie i. REBELLIOUS ii. DARING
  37. 37. FIRE $ ICE 1. Fire i. PACE ii. RAW FOREST iii. PASSION 2. Ice i. OCEANIC PROFOUND ii. COOL BLUE iii. HORIZON FRESHNESS
  38. 38. strategiesIncreasing the width – company hopes tocapitalize on its good reputationand skills in present market.Increasing the depth – the company hopesto entice the patronage ofbuyers of widely differing tastesand needs.Increasing the length – company can widenand strengthen its foot in the
  39. 39. Thank You! REVLON

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