Connecting cultures, cuisines and community

CONCEPT NOTE
November 27, 2013

Creators: Ana, Rafael, Gabriella, Suleiman, L...
BRIEF
Share Culture

Bovisa - Dergano

Provide Food

MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MA...
APPROACH
DISCOVER

DEFINE

DEVELOP

DELIVER

Observation

Personas

Prototype

Business
Model

Research

Role plays

Test
...
INSPIRATION
BUILDING COLLABORATION

MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER	
  	
  

4	
...
DEFINITION
MAPPING MEAL SHARING

“gourmets”	
  
“networkers”	
  
VALUE - GOURMET

“freeloaders”	
  
“companions”	
  
RELAT...
OFFERING

Foodie is a web based service that
connects people in Bovisa and Dergano
across cultures by facilitating the sha...
DESCRIPTION
1
	
   HOST A MEAL
	
  
	
  

uploads	
  the	
  extra	
  meal	
  with	
  descrip9on	
  

2
 BE A GUEST

can	
 ...
MISSION & VALUES

To promote integration in the neigbourhood through the
sharing of cuisines, cultures and resources.



k...
AUDIENCE

FAMILIES

STUDENTS

WORKERS

MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER	
  	
  

...
ACTORS

USER 1
Host	
  

SERVICE
PROVIDER

USER 2
Guest	
  

SPONSOR
Grocer 	
  

MSD FOODIES | FOODING TOGETHER | NOVEMBE...
VALUE EXCHANGE
company	
  –	
  culture	
  –	
  op9mise	
  -­‐	
  share	
  

Host	
  

Guest	
  
meal	
  

trust	
  -­‐	
  ...
KEY TOUCHPOINTS
BROCHURE	
  

POSTER	
  

E	
  -­‐	
  VOUCHER	
  

WEBSITE	
  

TWITTER	
  

FACEBOOK	
  

MSD FOODIES | F...
WEBSITE

MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER	
  	
  

13	
  
CUSTOMER JOURNEY: USER - HOST

evidence!

actions!

JAYA

JOIN

POST

brochure at
market

registers
profile

uploads
 descr...
CUSTOMER JOURNEY: USER - GUEST
JOIN

BOOK

USE

RATE

a friend on
facebook

registers
profile

searches request
selects
 pa...
SERVICE BLUEPRINT
AWARENESS	
  

STAGES	
  

DISCOVERY	
  

Moments	
  

JOIN	
  
REGISTRATION	
   PROFILE	
  

MAINTAIN	
...
UNIQUE VALUE PROPOSITION
EXTRA PLATE

MEET NEIGHBOURS

FOODIES

NEW CULTURES

HOME COOKED

EATING TOGETHER

MSD FOODIES | ...
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Foodie - Designing a meal sharing service

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A Service design project created by students at the Master of Service Design in Politecnico di Milano.

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Foodie - Designing a meal sharing service

  1. 1. Connecting cultures, cuisines and community CONCEPT NOTE November 27, 2013 Creators: Ana, Rafael, Gabriella, Suleiman, Leandro, Sonali MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     MSD  FOODIES  |  FOODING  TOGETHER  |  NOVEMBER  27  2013     1  
  2. 2. BRIEF Share Culture Bovisa - Dergano Provide Food MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     2  
  3. 3. APPROACH DISCOVER DEFINE DEVELOP DELIVER Observation Personas Prototype Business Model Research Role plays Test Empathy Customer Journey Interviews Case studies Story boards Blueprints MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     Sensitivity Analysis Video Story
  4. 4. INSPIRATION BUILDING COLLABORATION MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     4  
  5. 5. DEFINITION MAPPING MEAL SHARING “gourmets”   “networkers”   VALUE - GOURMET “freeloaders”   “companions”   RELATIONSHIP – INTIMACY MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     5  
  6. 6. OFFERING Foodie is a web based service that connects people in Bovisa and Dergano across cultures by facilitating the sharing of an extra home cooked meal MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     6  
  7. 7. DESCRIPTION 1   HOST A MEAL     uploads  the  extra  meal  with  descrip9on   2 BE A GUEST can  search  by  distance  and  cuisine     books  a  meal   3 EAT TOGETHER eat  together  sharing  cultures     feedback  and  ra9ngs     4 FACILITATE verifying  new  registra9ons       monitoring  feedback   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     7  
  8. 8. MISSION & VALUES To promote integration in the neigbourhood through the sharing of cuisines, cultures and resources. know neighbours curious cultures share efforts minimise waste MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     8  
  9. 9. AUDIENCE FAMILIES STUDENTS WORKERS MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     9  
  10. 10. ACTORS USER 1 Host   SERVICE PROVIDER USER 2 Guest   SPONSOR Grocer   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     10  
  11. 11. VALUE EXCHANGE company  –  culture  –  op9mise  -­‐  share   Host   Guest   meal   trust  -­‐  co n ers   back   ect  -­‐feed nn trust  -­‐  co promo9on  -­‐   discount   vouc h  alliance    co  branding   nect  -­‐fee dback   Grocer   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER    
  12. 12. KEY TOUCHPOINTS BROCHURE   POSTER   E  -­‐  VOUCHER   WEBSITE   TWITTER   FACEBOOK   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     12  
  13. 13. WEBSITE MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     13  
  14. 14. CUSTOMER JOURNEY: USER - HOST evidence! actions! JAYA JOIN POST brochure at market registers profile uploads describes pictures cooks, spicy, veg PREPARE accepts request time, seats, diet evidence! actions! AWARE USE share a meal REDEEM RATE feedback vouchers shopping receives foodie points + MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     14   cooks
  15. 15. CUSTOMER JOURNEY: USER - GUEST JOIN BOOK USE RATE a friend on facebook registers profile searches request selects pays shares a meal feedback eats, spicy, quick time, location + online search registers profile Cook/eat, vegan searches selects calls pays shares a meal cuisine, diet evidence! KIRECCI’S actions! evidence! LEANDRO actions! AWARE + MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     15   feedback
  16. 16. SERVICE BLUEPRINT AWARENESS   STAGES   DISCOVERY   Moments   JOIN   REGISTRATION   PROFILE   MAINTAIN   USAGE   CONNECT   BOOKING   DINING   RATING   REDEMPTION   TOUCHPOINTS   user:  guest   ACTIONS   user:  host   ACTIONS   explores   website   signs  up   explores   website   signs  up   applies  for   verifica9on   applies  for   verifica9on   lists  diet   search  by   &  9ming   filters   send   request   pay   post   lists   cuisine   meal     &  9ming   accept   dine   give  feedback   request   receives   cooks   voucher  &  shops   points   provider   develops   pla`orm   partner:   market   brochures   adver9se   pla`orm   verifies   users   give  feedback   issue  voucher   validates   service   dine   updates   pla`orm   process  payment   monitor  feedback   engage  sponsors   and  points     accept  voucher     value  flow   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     16  
  17. 17. UNIQUE VALUE PROPOSITION EXTRA PLATE MEET NEIGHBOURS FOODIES NEW CULTURES HOME COOKED EATING TOGETHER MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     17  

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