Ogdc 2013 zing me mobile

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  • Gameplay casual đơngiản, giảitrícáo Cross platform Viral / SocialTuynhiênđâylàứngdụngmẫumực worldwide, global
  • CáchchơiđơngiảnnhưngbiếntấuđadạngMáynào/nềntảngnàochơicũngđượcSứcmạnhcủamạngxãhội
  • Challenges User Authentication Social/Viral Monetization Distribution
  • Publish 08/2009Platform 2010A1 : 2M A30 : 8m400 game/app5-7 game release thángCross language : JAVA, PHP, C#, C++
  • 1. Spend time more on mobile2. Smart phone more cheap3. 3G cheap4. Nhiềulựachọn platform : Android, iOS, Windows Phone, BB105. Dễdàngthửnghiệmứngdụng / game mới
  • Nhấnmạnh Social Features và Cross Platform : case study Candy Crush Saga
  • SNS features : Extend SNS feature easily Get new user cost 0$ Improve retention rate Keep user closer : nhờbạnbègiúpđỡ (bắtsâu, unlock chapter)
  • Giảmthiểuthờigiantíchhợp
  • Platform : good way to viral but you must have new user already
  • - Release 2 months ago and address challenges above- Cross Mobile Platform : Android (2.2+), iOS (4.3+), Windows Phone (7.5+), BlackBerry10- Cross Web Platform
  • - Quenvớivízingme- Hỗtrợnạptiền, how history, in-app purchase trựctiếptrongsdk
  • ZingMe Touch : A1 (50K), A30 (450K)ZingMe Apps : A1 (150K), A30 (800K)
  • How to get new user : cóthểđạt 10K trong 1-2 tháng, How convert install to active userHow to extend user base How to monetization easily ?Support cloud serverSupport scoring system for social
  • Ogdc 2013 zing me mobile

    1. 1. ZingMe Mobile Platform
    2. 2. Challenges For Developers ZingMe Mobile Platform – Mobile SDK ZingMe Mobile Platform - Distribution Mobile – Potential platform for Developers
    3. 3. MOBILE Potential platform for Developers Mobile Platform Challenges ZingMe Mobile SDK Distribution
    4. 4. • • • • • •
    5. 5. • • • • •
    6. 6. Mobile Platform Challenges ZingMe Mobile SDK Distributi on
    7. 7. Challenges for mobile app/game developers Payment
    8. 8. Don’t have account Complicated Hard to remember Register
    9. 9. Challenges Social / Viral features
    10. 10. Integrate Social/ Viral feature help Easy expand SNS feature Get new user with 0$ cost Improve retention rate Keep user more closer Some game integrate SNS features but not enough Integrate Social Platform help
    11. 11. MONETIZATION • SMS + telco : difficult to connect to telco & get low negotiation’s success rate. • More effor to connect different payment system • In-App purchase Apple, Google wallet: don’t allow in Vietnam
    12. 12. How to distribute mobile application with “0 $” cost -> “BIG PROBLEM”? • Official place, make safe for user. • Isn’t useful for new app. • ZingMe • Facebook Through Playstore/Appstore (free) Through Social Platform (free) : good way to viral
    13. 13. Through mobile advertising network (high cost) ad-mob click-mob amobi Online advertising Facebook advertiser Facebook fanpage ZingMe fanpage Through appstore (free or share revenue) Zing Appstore (free) Choapp Appota Through cross promotion tapjoy (free or pay) Metaps Tapjoy DISTRIBUTION
    14. 14. Mobile Platform Challeng es ZingMe Mobile SDK Distributi on
    15. 15. Short introduction: Released 2 months ago. Address challenges above Cross Mobile Plaform Android (2.2+) iOS (4.3+) Windows Phone (7.5+) BB10 Cross Web Platform Easy to integrate
    16. 16. ZingMe Mobile SDK support authentication by: - OAuth-2.0 compliant User can Register / Login by: - Account Zing - Account Facebook - Phone number In progress: - Account Twitter - Account Google+ - Account Yahoo
    17. 17. Social APIs - Social.GetFriendLists
    18. 18. Social APIs - Social.Invite
    19. 19. Mobile Platform Challeng es ZingMe Mobile SDK Distribution
    20. 20. A1 : 700K A30 : 5M A1 : 20K A30 : 150K
    21. 21. A1 : 2M A30 : 8M
    22. 22. THANK YOU !

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