Exploring Habits
and Interaction
Design
Through The Casino Experience
Alastair
@acuity_design
Habits
Hooked
Nir Eyal
Trigger Action
Variable
RewardInvestment
Trigger
Motivation, ability, trigger
Action
Frequency, utility
Variable
Reward
Dopamine
multiplication
Investment
Money, t...
Interactions
Slide
Nudge
Gravity
Angle
Friction
Nudge
Get attention
Gravity
User’s initial
motivation
Angle
Motivation provided
Friction
Perceived difficulty
Casino as UX
Nudge
Gravity
FrictionAngle
Design for
compliance
Bet on Red
Behavioural
Design
Perceived
environment
Norm to group
Harmonisation
Comply
Harmonise
Rebel
Rebel
Individual
Social
Micro Macro
Let’s play
Roulette
Play It
Think about It
Break it
Lose the fun
Find 5 ways
Show us 5 ways
UI enables
individual
interaction
UX enables
social
interaction
People like to
play Golf
amongst other
things
Thank You
Alastair
@acuity_design
UX Bristol 2014 - Habits and interaction design from the casino experience
UX Bristol 2014 - Habits and interaction design from the casino experience
UX Bristol 2014 - Habits and interaction design from the casino experience
UX Bristol 2014 - Habits and interaction design from the casino experience
UX Bristol 2014 - Habits and interaction design from the casino experience
UX Bristol 2014 - Habits and interaction design from the casino experience
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UX Bristol 2014 - Habits and interaction design from the casino experience

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Slidedeck from my session on habits and interaction design from UX Bristol 2014.

Workshop format was designed around talking about a limited number of theories of habit forming and then a lot of playing roulette

There is a video I couldn't upload at the end of the deck - go to https://www.youtube.com/watch?v=0xDj3NRYTU8 and watch it

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  • Never played online before so was a little nervous. Signed up, deposited $20, got my free spins and bonus. Managed to win $80 on my first day, money in my bank already. START FREE https://t.co/ZjwqJUp1dh
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UX Bristol 2014 - Habits and interaction design from the casino experience

  1. 1. Exploring Habits and Interaction Design Through The Casino Experience
  2. 2. Alastair @acuity_design
  3. 3. Habits
  4. 4. Hooked Nir Eyal
  5. 5. Trigger Action Variable RewardInvestment
  6. 6. Trigger Motivation, ability, trigger Action Frequency, utility Variable Reward Dopamine multiplication Investment Money, time, social capital
  7. 7. Interactions
  8. 8. Slide
  9. 9. Nudge Gravity Angle Friction
  10. 10. Nudge Get attention Gravity User’s initial motivation Angle Motivation provided Friction Perceived difficulty
  11. 11. Casino as UX
  12. 12. Nudge
  13. 13. Gravity
  14. 14. FrictionAngle
  15. 15. Design for compliance
  16. 16. Bet on Red
  17. 17. Behavioural Design
  18. 18. Perceived environment
  19. 19. Norm to group
  20. 20. Harmonisation
  21. 21. Comply Harmonise Rebel Rebel
  22. 22. Individual Social Micro Macro
  23. 23. Let’s play
  24. 24. Roulette
  25. 25. Play It
  26. 26. Think about It
  27. 27. Break it
  28. 28. Lose the fun
  29. 29. Find 5 ways
  30. 30. Show us 5 ways
  31. 31. UI enables individual interaction
  32. 32. UX enables social interaction
  33. 33. People like to play Golf amongst other things
  34. 34. Thank You
  35. 35. Alastair @acuity_design

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