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Qkrowd 'Working Well' info for prospective partners

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We are seeking partners for a core team to bid for funds from the Design Council's 'Working Well' contest.

The contest is seeking ways of engaging digitally with young people who are not in education, employment or training.

We are seeking UK based charities or agenices that support or mentor young people.

Our opening bid must be sent by 20th June 2012.

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Qkrowd 'Working Well' info for prospective partners

  1. 1. Presentation for “Working Well” service partners
  2. 2. Qkrowd – slideshow sections App How you can Research Qkrowd Development help
  3. 3. Qkrowd This slideshow has three main sections:- • Research into some of the barriers young people face in engaging positively with work and support • The app’s conceptual development and a simple walk through of the game flow • How you can help us to create and test the app
  4. 4. Personal needs of young unemployed people Aspiration Optimism Connection
  5. 5. Personal needs of young unemployed people Everyone has aspirations. Aspiration Joseph Rowntree Trust research shows how it is true whatever the social or economic status. There is not a class of people who do not aspire to live happier, better lives. How to enable peoples’ aspirations is the question.
  6. 6. Personal needs of young unemployed people Optimism is an enabler to push and pull people into a better life. Optimism Esther Duplo’s new research in India shows how people in extreme poverty can make their own lives better by building up skills and money through small tasks and with limited support. Optimism is the first step in unlocking peoples’ aspirations!
  7. 7. Personal needs of young unemployed people Connection to people, places and information is the bridge for making a Connection new life real. In a 2012 American Psychological Society research presentation, the importance of connection in goal achievement rather than self-esteem or worth was highlighted. Connection to society makes engagement possible.
  8. 8. App development Engagement Motivation Connection
  9. 9. App development Gamification is a crucial aspect of the app and how it engages with young Engagement unemployed people. Using game mechanics, we can ask personal questions, show other people and places and demonstrate practical opportunities to the user. Using individualised play, we can offer a new digital conduit for service delivery.
  10. 10. App development Motivation to interact and change depends on aspiration and optimism. Motivation We will embed motivational interview and other proven techniques into the app structure to raise individual user expectations. Using game concepts of badges and rewards, the app pulls the user in to engage and connect
  11. 11. App development The app connects a user to:- •Other local users Connection •Local employment and education support agencies •Local work or work experience opportunities The user communicates through FaceBook or Twitter but the app simplifies the identification of relevant local people and places.
  12. 12. 2 important app design concepts The app uses themed The app uses hyper- ‘digital overlays’ called local geographic data to Krowds. deliver connections, opportunit The mechanics of the ies and information that app remain the same are specific to the user. but the ‘look and feel’ of characters, maps and Connections must be places are matched to relevant and local to user’s personal choice. enable engagement.
  13. 13. App Flow: Your Krowd Digital Tribes and self-recognised personas are important ways of engaging with people who do not recognise or relate to existing structures of support. The app will have a range of digital personas ,called Krowds, to choose from. The sample here are from childhood. User testing will provide a real selection. This choice at the very opening of the app acts a soft pre-selection question for the type of people and types of User Experience that are offered later on.
  14. 14. App Flow: Starting out Once a Krowd has been chosen, the app starts and the use is rewarded with a point/badge. The use of points and badges to maintain regular app use comes from game design theory. The app offers to show a map of local connections or to start building the in- game character or avatar.
  15. 15. App flow: Avatar creation Building up the avatar is the way in which we engage with the user and build up their confidence in their self- assessed skills, knowledge and interests. Using the motivational interview technique (OARS – Open ended questions, Affirm, Reflective listening, Summarise), the user can answer questions (including some jokey ones) so we can build an in game avatar that actually shows and affirms the user’s real world capabilities.
  16. 16. App Flow: Exploring locally The user can look at the local map whenever they like. The amount of information shown may however, be limited by how much information they have provided in the avatar building process. The key elements of the map are: Other app users who have different skills Centres offering training or support Opportunities to work
  17. 17. App Flow: Getting work Clicking on an opportunity will show what it is and offer the user the choice to do it or not. At this point, the user can contact other users or service providers to build up support (skills or knowledge they do not possess) to achieve the real world task. Contact will be though FaceBook or Twitter as they already provide regulated secure and safe communication systems .
  18. 18. App Flow: Rewarding work Having gone out and worked with others to achieve the task, the user logs back in and is rewarded with points. These points build up through use of the app and show both the user and others that they are achieving and making work in the real world. Using the app builds confidence and affirms the skills of the user.
  19. 19. App Flow: Ongoing play The user can keep playing the app for as long as they wish. However, the goal of the app is to make them confident enough to stop. The app builds up a record of their achievements which can be transferred to a CV or similar work record. By working locally, mutually and on small tasks, the app user has affirmed and proved their capabilities and knowledge through work.
  20. 20. How you can help Funding Partners Users
  21. 21. How you can help We are currently looking to fund the app development and testing through Funding the Design Council ‘Working Well’ Challenge. The challenge is aimed at digital engagement with young people who are not in education, employment or training.
  22. 22. How you can help We are looking for partner organisations who are already service Partners providers to young people seeking employment or training. The app acts as digital conduit to a real world service providers and we need people experienced in delivery of support.
  23. 23. How you can help For testing and prototyping, we will need to work with partner agencies to Users work with users to define what works best Key development questions include: •Digital personas available •Questions in avatar creation •Type of work opportunities offered
  24. 24. Contact us If your organisation is interested in working with us to experiment with a new way of engaging with young people digitally, please contact me. Alastair Somerville 07808 480749 @Qkrowd

We are seeking partners for a core team to bid for funds from the Design Council's 'Working Well' contest. The contest is seeking ways of engaging digitally with young people who are not in education, employment or training. We are seeking UK based charities or agenices that support or mentor young people. Our opening bid must be sent by 20th June 2012.


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