Qkrowd 'Working Well' info for prospective partners


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We are seeking partners for a core team to bid for funds from the Design Council's 'Working Well' contest.

The contest is seeking ways of engaging digitally with young people who are not in education, employment or training.

We are seeking UK based charities or agenices that support or mentor young people.

Our opening bid must be sent by 20th June 2012.

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Qkrowd 'Working Well' info for prospective partners

  1. 1. Presentation for “Working Well” service partners
  2. 2. Qkrowd – slideshow sections App How you canResearch Qkrowd Development help
  3. 3. QkrowdThis slideshow has three main sections:-• Research into some of the barriers young people face in engaging positively with work and support• The app’s conceptual development and a simple walk through of the game flow• How you can help us to create and test the app
  4. 4. Personal needs of young unemployed people Aspiration Optimism Connection
  5. 5. Personal needs of young unemployed people Everyone has aspirations.Aspiration Joseph Rowntree Trust research shows how it is true whatever the social or economic status. There is not a class of people who do not aspire to live happier, better lives. How to enable peoples’ aspirations is the question.
  6. 6. Personal needs of young unemployed people Optimism is an enabler to push and pull people into a better life.Optimism Esther Duplo’s new research in India shows how people in extreme poverty can make their own lives better by building up skills and money through small tasks and with limited support. Optimism is the first step in unlocking peoples’ aspirations!
  7. 7. Personal needs of young unemployed people Connection to people, places and information is the bridge for making aConnection new life real. In a 2012 American Psychological Society research presentation, the importance of connection in goal achievement rather than self-esteem or worth was highlighted. Connection to society makes engagement possible.
  8. 8. App development EngagementMotivation Connection
  9. 9. App development Gamification is a crucial aspect of the app and how it engages with youngEngagement unemployed people. Using game mechanics, we can ask personal questions, show other people and places and demonstrate practical opportunities to the user. Using individualised play, we can offer a new digital conduit for service delivery.
  10. 10. App development Motivation to interact and change depends on aspiration and optimism.Motivation We will embed motivational interview and other proven techniques into the app structure to raise individual user expectations. Using game concepts of badges and rewards, the app pulls the user in to engage and connect
  11. 11. App development The app connects a user to:- •Other local usersConnection •Local employment and education support agencies •Local work or work experience opportunities The user communicates through FaceBook or Twitter but the app simplifies the identification of relevant local people and places.
  12. 12. 2 important app design conceptsThe app uses themed The app uses hyper-‘digital overlays’ called local geographic data toKrowds. deliver connections, opportunitThe mechanics of the ies and information thatapp remain the same are specific to the user.but the ‘look and feel’of characters, maps and Connections must beplaces are matched to relevant and local touser’s personal choice. enable engagement.
  13. 13. App Flow: Your KrowdDigital Tribes and self-recognisedpersonas are important ways ofengaging with people who do notrecognise or relate to existingstructures of support.The app will have a range of digitalpersonas ,called Krowds, to choosefrom. The sample here are fromchildhood. User testing will provide areal selection.This choice at the very opening of theapp acts a soft pre-selection questionfor the type of people and types ofUser Experience that are offered lateron.
  14. 14. App Flow: Starting outOnce a Krowd has been chosen, theapp starts and the use is rewardedwith a point/badge.The use of points and badges tomaintain regular app use comes fromgame design theory.The app offers to show a map of localconnections or to start building the in-game character or avatar.
  15. 15. App flow: Avatar creationBuilding up the avatar is the way inwhich we engage with the user andbuild up their confidence in their self-assessed skills, knowledge andinterests.Using the motivational interviewtechnique (OARS – Open endedquestions, Affirm, Reflectivelistening, Summarise), the user cananswer questions (including somejokey ones) so we can build an in gameavatar that actually shows and affirmsthe user’s real world capabilities.
  16. 16. App Flow: Exploring locallyThe user can look at the local mapwhenever they like.The amount of information shown mayhowever, be limited by how muchinformation they have provided in theavatar building process.The key elements of the map are:Other app users who have differentskillsCentres offering training or supportOpportunities to work
  17. 17. App Flow: Getting workClicking on an opportunity will showwhat it is and offer the user the choiceto do it or not.At this point, the user can contactother users or service providers tobuild up support (skills or knowledgethey do not possess) to achieve thereal world task.Contact will be though FaceBook orTwitter as they already provideregulated secure and safecommunication systems .
  18. 18. App Flow: Rewarding workHaving gone out and worked withothers to achieve the task, the userlogs back in and is rewarded withpoints.These points build up through use ofthe app and show both the user andothers that they are achieving andmaking work in the real world.Using the app builds confidence andaffirms the skills of the user.
  19. 19. App Flow: Ongoing playThe user can keep playing the app foras long as they wish.However, the goal of the app is tomake them confident enough to stop.The app builds up a record of theirachievements which can betransferred to a CV or similar workrecord.By working locally, mutually and onsmall tasks, the app user has affirmedand proved their capabilities andknowledge through work.
  20. 20. How you can help FundingPartners Users
  21. 21. How you can help We are currently looking to fund the app development and testing throughFunding the Design Council ‘Working Well’ Challenge. The challenge is aimed at digital engagement with young people who are not in education, employment or training.
  22. 22. How you can help We are looking for partner organisations who are already servicePartners providers to young people seeking employment or training. The app acts as digital conduit to a real world service providers and we need people experienced in delivery of support.
  23. 23. How you can help For testing and prototyping, we will need to work with partner agencies toUsers work with users to define what works best Key development questions include: •Digital personas available •Questions in avatar creation •Type of work opportunities offered
  24. 24. Contact usIf your organisation is interested in working with usto experiment with a new way of engaging withyoung people digitally, please contact me.Alastair Somerville07808 480749@QkrowdQkrowd@gmail.com