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Somatica - The Art of Conversation (aka How Social Media is changing the way we interact)

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Observations on the evolution of conversation. Drawing on parallels from face to face conversation and online dialogue; looking at commonalities and differences. Contains some recommendations for retail brand and consumer engagement.

Published in: Business, Technology
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  • Very interesting your presentation. Nice images. Congratulations
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Somatica - The Art of Conversation (aka How Social Media is changing the way we interact)

  1. 1. www.somatica.co.uk aka How Social Media is changing the way we interact (Retail Brands Please take note)
  2. 2. www.somatica.co.uk What is… ?
  3. 3. www.somatica.co.uk People Interacting… …engaging their senses…
  4. 4. www.somatica.co.uk …listening, observing, talking, laughing… …sharing a common interest. But…
  5. 5. www.somatica.co.uk …is the “Art of Conversation” dead? Or has it evolved…
  6. 6. www.somatica.co.uk …to this?
  7. 7. www.somatica.co.uk Let’s take a look at one of the busiest places in the World…
  8. 8. www.somatica.co.uk Piccadilly Circus
  9. 9. www.somatica.co.uk With some “artistic licence”
  10. 10. www.somatica.co.uk Real places, where people go to listen, chat, laugh, share, have fun Plus a means to and to eat and drink get to the places you want to visit Each place may attract a slightly different crowd
  11. 11. www.somatica.co.uk Let’s make it virtual (keep clicking)
  12. 12. www.somatica.co.uk Let’s make it virtual (keep clicking)
  13. 13. www.somatica.co.uk Let’s make it virtual (keep clicking)
  14. 14. www.somatica.co.uk What remains the same? People • But much, much larger numbers Conversation • People talking to each other The “song” • In the words of Led Zeppelin • People talk about the same stuff There are some very interesting differences though...
  15. 15. www.somatica.co.uk Real vs Virtual Comparisons Virtual World Real World Limited use of senses 5 Senses engaged in Ability to “eavesdrop” Interaction on many Localised conversations Small Groups Conversation content No longevity of lasts for a long time conversation other Engagement can last than memory The Person for weeks even More polite/tolerant months (Common Element) Ability to share Global audience food, drink, laugh and Measurable be merry! A bit “Billy Nomates”
  16. 16. www.somatica.co.uk Retail Brands Can Learn A Lot From This They can assess people’s perception of their brand, product and/or service • Across all areas of Social Media • Away from their website • Listen, Monitor, Measure • Correlate both sets of information together, then • Create a compelling brand engagement strategy • Get involved in the “right” conversations • Offer genuine value to people with no catches PLEASE DON’T ALWAYS GO FOR THE SALE!
  17. 17. www.somatica.co.uk “Social Media Marketing” A diametrically opposed term born out of ignorance An analogy: A conversation in Café Facebook caf e
  18. 18. www.somatica.co.uk “Social Media Marketing” A diametrically opposed term born out of ignorance An analogy: A conversation in Café Facebook caf e What time is it? About half past ten.
  19. 19. www.somatica.co.uk “Social Media Marketing” A diametrically opposed term born out of ignorance An analogy: A conversation in Café Facebook caf e Hi! I couldn’t help hear the approximation of your answer. How about investing in this lovely Swiss chronograph? Very cheap!
  20. 20. www.somatica.co.uk “Social Media Marketing” A diametrically opposed term born out of ignorance An analogy: A conversation in Café Facebook caf e A*se Kn*b
  21. 21. www.somatica.co.uk “Social Media Marketing” Just like a real café, social media is conversation between people Interrupting conversations to market products and services will only achieve one thing… …it WILL damage your brand. cafe Yet so many organisations persist in this approach; believing they are being really innovative and forward thinking
  22. 22. www.somatica.co.uk The Best Approach for Retailers? Conversation is an art-form A slightly different etiquette applies to online and face to face interactions Be attentive, helpful, fun, personable, engaging and friendly Drop the sales focus • This one will be your biggest challenge!
  23. 23. www.somatica.co.uk Fancy talking some more? See you down the “Brand & Blogger” It’s a specialist pub, where the locals talk about “digital & brand & engagement”. The Brand & Blogger We’re in there most days!!
  24. 24. www.somatica.co.uk Engage-me@somatica.co.uk http://www.somatica.co.uk http://www.youtube.com/SomaticaBranding http://twitter.com/somatica http://www.somatica-digital.blogspot.com/ http://www.slideshare.net/Somatica http://delicious.com/SomaticaGroup http://www.linkedin.com/companies/somatica http://friendfeed.com/somatica

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