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Thrust and lube - Startupfest 2012

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Thrust and lube - Startupfest 2012

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Slides from Startupfest 2012 in Montreal, in compressed PDF format

Slides from Startupfest 2012 in Montreal, in compressed PDF format

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Thrust and lube - Startupfest 2012

  1. 1. COEFFICIENTS OF FRICTION SOLVEfor INTERESTING OTHERWISE LIFE IS DULL. Thursday, 19 July, 12
  2. 2. AKA THRUST AND LUBE SOLVEfor INTERESTING OTHERWISE LIFE IS DULL. Thursday, 19 July, 12
  3. 3. bit.ly/Leanfriction/ Thursday, 19 July, 12
  4. 4. 2.5% of 20% of your your weight food & oxygen 100 Brain Body 75 50 25 0 Body mass Calories consumed Thursday, 19 July, 12
  5. 5. 85% of brain growth happens in the first 3 years so you can be born without killing your mother. Thursday, 19 July, 12
  6. 6. YOU WERE LITERALLY BUILT TO THINK. Thursday, 19 July, 12
  7. 7. We have such lofty aspirations. Thursday, 19 July, 12
  8. 8. http://www.flickr.com/photos/electropod/5327967258 Thursday, 19 July, 12
  9. 9. Thursday, 19 July, 12
  10. 10. http://www.flickr.com/photos/fiddleoak/6218482933 Thursday, 19 July, 12
  11. 11. But your brain writes checks your body can’t cash. Thursday, 19 July, 12
  12. 12. Atoms = friction. Friction sucks. http://www.flickr.com/photos/access/2165374689 by Access. Denied Thursday, 19 July, 12
  13. 13. Just about the only thing we’re great at is long distance running. Thursday, 19 July, 12
  14. 14. The spirit is eager, but the flesh is wussy. Thursday, 19 July, 12
  15. 15. Good ideas, lousy containers. Thursday, 19 July, 12
  16. 16. Thursday, 19 July, 12
  17. 17. Thursday, 19 July, 12
  18. 18. http://www.flickr.com/photos/opensourceway/7496799718 Thursday, 19 July, 12
  19. 19. Thursday, 19 July, 12
  20. 20. Thursday, 19 July, 12
  21. 21. http://bs.cyty.com/menschen/e-etzold/archiv/TV/rca/img/rca1956ad.jpg Thursday, 19 July, 12
  22. 22. Photo by DVIDSHUB on Flickr (http://www.flickr.com/photos/dvids/4417086779) Thursday, 19 July, 12
  23. 23. Levers, pulleys, wheels. Thursday, 19 July, 12
  24. 24. Photo by ♀Μøỳαл_Bгεлл♂; used under a creative commons license. http://www.flickr.com/photos/aigle_dore/5952302862 Thursday, 19 July, 12
  25. 25. We’ve spent the last 100,000 years fighting friction with thrust. http://www.flickr.com/photos/statelibraryofvictoria_collections/5599297439 Thursday, 19 July, 12
  26. 26. STEAM WILL SET US FREE. Thursday, 19 July, 12
  27. 27. Photo by Steven De Polo on Flickr (http://www.flickr.com/photos/stevendepolo/4550903693) Thursday, 19 July, 12
  28. 28. Beasts of burden without the whining. Thursday, 19 July, 12
  29. 29. The industrial era fundamentally rewrote the thrust/friction equation. Thursday, 19 July, 12
  30. 30. The means of (mass) production Photo by Nevada Tumbleweed (Mark Holloway) on Flickr http://www.flickr.com/photos/us_army_rolling_along/4241473639 Thursday, 19 July, 12
  31. 31. In thrust, bigger is better (more thrust fights more friction.) Thursday, 19 July, 12
  32. 32. Thursday, 19 July, 12
  33. 33. Regulation & legislation How big Materials Labor Capital companies think about competitive Processes advantage. (with apologies to Distribution Michael Porter.) Thursday, 19 July, 12
  34. 34. Regulation & legislation Materials Labor Capital Control the Processes infrastructure. Distribution Thursday, 19 July, 12
  35. 35. Regulation & legislation Materials Labor Capital Train the Processes workforce. Distribution Thursday, 19 July, 12
  36. 36. Regulation & legislation Materials Labor Capital Lock up the Processes capital. Distribution Thursday, 19 July, 12
  37. 37. Regulation & legislation Materials Labor Capital Patent the Processes process. Distribution Thursday, 19 July, 12
  38. 38. Regulation & legislation Materials Labor Capital Control the Processes channel. Distribution Thursday, 19 July, 12
  39. 39. Regulation & legislation Materials Labor Capital Lobby the Processes regulators. Distribution Thursday, 19 July, 12
  40. 40. Barriers to entry in a thrust world Economies Vertical Access to of scale integration capital Thursday, 19 July, 12
  41. 41. http://www.flickr.com/photos/juggernautco/225260288 Thursday, 19 July, 12
  42. 42. Which is why your org chart came from the civil war. Thursday, 19 July, 12
  43. 43. EFFICIENCY DRIVES CONSUMPTION. Thursday, 19 July, 12
  44. 44. Thursday, 19 July, 12
  45. 45. Thursday, 19 July, 12
  46. 46. Uses 75% less coal Thursday, 19 July, 12
  47. 47. WTF? Thursday, 19 July, 12
  48. 48. Shouldn’t more efficiency mean less consumption? Thursday, 19 July, 12
  49. 49. Now 2010 2009 2007 Server Server Server Server Server Server Server Server Server Server Server Server Server Server Server A rack Thursday, 19 July, 12
  50. 50. 2007 2006 2004 2002 A row Thursday, 19 July, 12
  51. 51. 2002 2001 1999 1997 A data center Thursday, 19 July, 12
  52. 52. Today’s server is yesterday’s data center. Thursday, 19 July, 12
  53. 53. So why are we building data centers? Thursday, 19 July, 12
  54. 54. Efficiency creates demand. Thursday, 19 July, 12
  55. 55. Gates envisioned a computer in every household. Thursday, 19 July, 12
  56. 56. SMARTPHONES (Picard uses Android) Thursday, 19 July, 12
  57. 57. SOFTWARE EATS EVERYTHING. Thursday, 19 July, 12
  58. 58. Software eats everything. Digital Digital inputs Software outputs Thursday, 19 July, 12
  59. 59. Lube, not thrust. Thursday, 19 July, 12
  60. 60. THE TRAVEL AGENCY http://www.flickr.com/photos/uggboy/4158150814 Thursday, 19 July, 12
  61. 61. THE RECORDING INDUSTRY http://www.flickr.com/photos/saucysalad/3640865387 Thursday, 19 July, 12
  62. 62. DVDS http://www.flickr.com/photos/maladjusted/5207565912 Thursday, 19 July, 12
  63. 63. Don’t fight friction with thrust. Instead, reduce the friction. Thursday, 19 July, 12
  64. 64. Every business that differentiates based on its ability to thrust is doomed. Thursday, 19 July, 12
  65. 65. The world went from scarce, resistant atoms to abundant, frictionless bits. Thursday, 19 July, 12
  66. 66. ABUNDANCE, NOT SCARCITY. Thursday, 19 July, 12
  67. 67. Because > From Photo of Doc Searls from Wikipedia. Or because of it. Thursday, 19 July, 12
  68. 68. Scarcity has value. But so does abundance. Thursday, 19 July, 12
  69. 69. Thursday, 19 July, 12
  70. 70. Thursday, 19 July, 12
  71. 71. Thursday, 19 July, 12
  72. 72. “...every single thing I’ve done professionally since 1996 is a direct result of blogging.” Thursday, 19 July, 12
  73. 73. Publishers “see content as a scarcity we produce and control. Facebook and Google ... see content as an abundant resource to learn from, value and exploit.” Jeff Jarvis Thursday, 19 July, 12
  74. 74. Frictionless supply means endless demand. Thursday, 19 July, 12
  75. 75. Make money because of abundance. Thursday, 19 July, 12
  76. 76. FIGHT THRUST WITH LUBE. Thursday, 19 July, 12
  77. 77. Thursday, 19 July, 12
  78. 78. Thursday, 19 July, 12
  79. 79. It’s easy to start something. Thursday, 19 July, 12
  80. 80. Old model New model Upfront investment Crowdfunding Infrastructure Cloud Marketing costs Social media Delivery, billing, fraud Paypal CRM, Intranet, IT SaaS Risk of failure Lean Thursday, 19 July, 12
  81. 81. http://www.flickr.com/photos/ecastro/3053916892/ Thursday, 19 July, 12
  82. 82. Photo by the US Army. Used under a Creative Commons license. http://www.flickr.com/photos/soldiersmediacenter/4097699857 Thursday, 19 July, 12 Ready, aim, fire is so 1995
  83. 83. Instead: aim, fire, ready Thursday, 19 July, 12
  84. 84. (now bullets are free!) Thursday, 19 July, 12
  85. 85. LEARNING FROM EVERYTHING, ALWAYS. Thursday, 19 July, 12
  86. 86. Thursday, 19 July, 12
  87. 87. Thursday, 19 July, 12
  88. 88. h"p://www.flickr.com/photos/pixel_addict/465394708/? Thursday, 19 July, 12
  89. 89. Thursday, 19 July, 12
  90. 90. Everything is an experiment. Thursday, 19 July, 12
  91. 91. Thursday, 19 July, 12
  92. 92. EMBRACE YOUR INNER CYBORG. Thursday, 19 July, 12
  93. 93. How do we make sense of all this? Thursday, 19 July, 12
  94. 94. Human/machine blends always win. Thursday, 19 July, 12
  95. 95. HT: Andrew Chen Thursday, 19 July, 12
  96. 96. Thursday, 19 July, 12
  97. 97. The vertebrate eye is “backwards The cephalopod eye is and upside down”. Light travels constructed the “right way through cornea, lens, aqueous out”, with the nerves fluid, blood vessels, ganglion attached to the rear of the cells, amacrine cells, horizontal retina. No blind spot. cells, and bipolar cells. Extension of the brain Invagination of the head Thursday, 19 July, 12
  98. 98. Thursday, 19 July, 12
  99. 99. Thursday, 19 July, 12
  100. 100. Thursday, 19 July, 12
  101. 101. THREE CONCRETE EXAMPLES Thursday, 19 July, 12
  102. 102. http://gothamist.com/attachments/garth/2006_06_17_taxis.jpg Text Thursday, 19 July, 12
  103. 103. Thursday, 19 July, 12
  104. 104. Thursday, 19 July, 12
  105. 105. Photo by Peak Educational Consulting LLC from http://www.futureeducators.org/goteach/2011/08/09/innov8-flip-it/ Thursday, 19 July, 12
  106. 106. Thursday, 19 July, 12
  107. 107. Can you get the best teacher in the world to your classroom? Cloud says yes.classroom Flipping the http://www.flickr.com/photos/emilymills/7228318644 Thursday, 19 July, 12
  108. 108. Thursday, 19 July, 12
  109. 109. Thursday, 19 July, 12
  110. 110. Thursday, 19 July, 12
  111. 111. Thursday, 19 July, 12
  112. 112. Thursday, 19 July, 12
  113. 113. Thursday, 19 July, 12
  114. 114. (phew) CONCLUSIONS Thursday, 19 July, 12
  115. 115. The next (fifty) Billion-Dollar Companies. Thursday, 19 July, 12
  116. 116. The best time of all to be a disruptor. Thursday, 19 July, 12
  117. 117. Embrace abundance and make money from because. Thursday, 19 July, 12
  118. 118. Fire first. Scale later. Thursday, 19 July, 12
  119. 119. Live in the data and act like everything is an experiment. Thursday, 19 July, 12
  120. 120. Build for the day when friction is gone. Thursday, 19 July, 12
  121. 121. Thursday, 19 July, 12
  122. 122. Thanks! @acroll bit.ly/Leanfriction/ SOLVEfor INTERESTING OTHERWISE LIFE IS DULL. Thursday, 19 July, 12

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