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Everything you need to know about custom printing


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We want to ensure that your print projects come out exactly as you expect. We’ve included the most commonly asked questions and answers about custom printing, information on paper stocks, varnishing, etc., and the types of available finishing services we offer.

Everything you need to know about custom printing

  2. 2. We want to ensure that your print projects come out exactly as you expect. We’ve included the most commonly asked questions and answers about custom printing, information on paper stocks, varnishing, etc., and the types of available finishing services we offer. Don’t hesitate to contact us if you need more details or have additional questions. 2 Allen Fogel 602-380-7230 / 866-658-9933
  3. 3. Custom Printing FAQ
  4. 4. How can you offer such affordable prices for custom printing? 4 We use top-notch, reputable trade printers around the country that produce offset and digital custom printing for commercial printers and print brokers. Since our overhead is low and their wholesale pricing to us is so reasonable, we’re able to pass on the savings to our clients. Which print format do you use? Our trade printers produce both digital and offset print products. Depending on your needs, quantities, delivery requirements, and color coverage, we can advise which method is best for your print products.
  5. 5. What types of printed products are available? Four-Color Offset Printing • Brochures • Business Cards • Business Cards – Mini • Booklets • Bookmarks • Calendars • Catalogs • CD Inlays w/ Perf • CD Inserts • Club Flyers • Door Hangers • DVD Inserts • DVD/CD Mailers • Envelopes 5 • Flyers • Fold-Over Business Cards • Greeting Cards • Hang Tags • Labels - Cut Sheet • Letterhead • Menus • Mini Pocket Maps • Notepads • Postcards • Posters • Presentation Folders • Rack Cards • Sales Sheets • Table Tents • Tear Cards • Trading Cards
  6. 6. 6 Books/Manuals • Wire-O Binding • Coil Binding • Comb Binding • Velo Binding • 3-Ring Binding • Perfect Binding • Saddle Stitch • 1 Staple • 2 Staple 1 and 2-Color Printing • Brochures / Flyers • Business Cards • Envelopes • Letterhead • NCR Forms • Notepads
  7. 7. • Bookmarks • Brochures / Flyers • Bumper Stickers • Business Cards • Calendars • Catalogs • CD Inlays w/ Perf • CD Inserts • DVD Inserts • Envelopes • Flyers • Greeting Cards 7 • Hang Tags • Labels - Cut Sheet • Letterhead • Magnets • Plastic • Postcards • Posters • Rack Cards • Small Flyers • Tear Cards • Trading Cards • T-Shirts • Window Clings Digital Printing
  8. 8. What types of large format printed products are available? 8 • Indoor Banners • Weather-Resistant Outdoor Banners • Digital Posters • Podium Signs • POP Displays • Retractable Banners (with or without banner stands) • Signage Podium Sign • Trade Show Graphics • Vehicle Decals • Vehicle Banners • Vinyl Labels • Window Clings • Window Perfs • X-Frame Banners • Yard Signs (plus stakes)
  9. 9. What types of paper stocks are available? 9 Depending on which of our trade printers we use for your project, here are some examples of available stocks: • 20-lb. Uncoated white smooth text • 24-lb. Smooth writing • 24-lb. Linen writing • 24-lb. Laid writing • 60-lb. Gloss book • 60-lb. Offset uncoated text • 70-lb. Offset uncoated text • 70-lb. White linen • 70-lb. gloss book • 80-lb. gloss book • 100-lb. Text • 100-lb. Gloss text • 100-lb. white linen cover • 100-lb. gloss cover • 100-lb. gloss cover • 110-lb. Classic Crest • 110-lb. Classic Crest Cover • 125-lb. Uncoated cover • 12-pt. Gloss cover • 14-pt. Uncoated cover • 14-pt. Gloss cover • 16-pt. Gloss cover
  10. 10. 10 Envelopes Depending on which of our trade printers we use for your job, here are some of the available envelope stocks: • 24 lb. Bond • 24-lb. Classic Crest Linen • 24-lb. Classic Crest Laid • 28-lb. Bond • 70-lb. Uncoated offset text • 70-lb. White linen text • 80-lb. Classic Crest Smooth
  11. 11. Which folding options are available? 11
  12. 12. What is a bleed and how much bleed should I include? A bleed refers to the overlapping of artwork past the edge of the trimmed piece. We require that all files have ⅛" (0.125”) bleed on all sides for most custom printing products. Please ensure that all items, except for background images, be at least ⅛" from the trim line. Any text or graphics placed closer than ⅛" to the trim line run the risk of being cut off. Ask us for the appropriate templates which we can e-mail to you. 12
  13. 13. How should I send you files that have several pages? Unless advised otherwise, always submit each page as a separate file. Our printers' automated imposition software will do the rest. 13 How should I set up the page size? Please submit all files for offset/digital printing at the size you wish them to be printed. Your document setup or page size must match the final trim size of the piece. Please do not float smaller pieces in the middle of a larger-sized document. We have preconfigured templates for your use; please ask us.
  14. 14. Which font size is acceptable? 14 What’s the difference between coated and uncoated paper? Coated paper has a smooth finish with a matte or glossy finish. It is available in book (text) and cover stock weights. If your products require a glossier look, then printing on coated paper is ideal. If not, uncoated paper is best. Uncoated paper has no clay coating applied during its manufacturing process We recommend using fonts that are 6 points and larger. For reversed-out text, larger type size is preferable. If your target audience is older, you may want to consider larger fonts for readability. Please remember to embed or include your fonts when you save your artwork.
  15. 15. What is varnishing and do my products require this treatment? 15 A varnish is a liquid coating applied to a printed surface to add a clear glossy, matte, satin, or neutral finish. Also referred to as coating or sealing, varnishes can be applied within seconds after the ink is applied to the paper or by a separate machine, after the ink has dried. There are various kinds of varnish that can be applied to printing, but all share some common characteristics: • A varnish increases color absorption and speeds up the drying process. • By 'locking in' in the ink under a protective coat, the varnish helps to prevent the ink from rubbing off when the paper is subjected to handling or mailing. • Varnishes are used most frequently, and successfully, on coated papers.
  16. 16. Matte/Satin Varnish A matte varnish gives the printed surface a non-glossy, smooth look. This type of seal is sometimes considered to ‘soften’ the appearance of a printed image. Small text in a leaflet or booklet is easier to read on a surface coated with matte vanish as the coating scatters the light, reducing glare. Ultra Violet (UV) Varnishing A UV coating is a process for achieving an even more striking type of coating on your printed material. Requiring the use of special Ultraviolet drying machinery, a UV coating is like a deluxe version of the non-UV varnishes, with the varnish appearing noticeably richer and more luxurious. A UV varnish can be applied as either an all-over coating, or as a spot varnish. All-Over UV Coating is applied all over the printed surface. A gloss UV varnish seal is the most common type of all-over UV varnish. 16
  17. 17. Spot UV Varnish is applied to chosen spots (areas) of a printed piece. This has the effect of highlighting and drawing attention to that part of the design, but it also provides the additional visual stimulus of having varied textures on a single printed surface. This adds a lot of interest, and can identify the printing as a premium marketing piece. Aqueous Coating Aqueous coatings are fast-drying, water-based, protective sealants particularly resistant to smudges and fingerprints. Aqueous formulations afford greater protection than varnish and have gloss characteristics that fall between varnish and UV coatings. Aqueous coatings are available in gloss, satin and matte finishes. 17
  18. 18. 18 Although some pens will write on a gloss stock with coating, we do not recommend it for items that require handwriting. Most pens do not work on a surface that has been UV coated. We recommend a satin or matte AQ coating which is pen and pencil receptive. Which varnish is better for writing with a pen or pencil?
  19. 19. What type of finishing services do you offer? 19 Depending on which of our trade printers we use for your job, here are the typical finishing services available: Saddle Stitching - is a binding method used mainly for self- cover magazines, catalogs, and multi-page brochures. This method of binding is “stapled” in the centerfold, binding all pages together. Shrink Wrapping – is available in 25, 50, or 100-piece bundles for easily measured distribution, moisture protection, and protection from dog-eared corners while in storage, brief cases, car trunks or when mailed. (Available quantities depend on the printed piece.)
  20. 20. Tabbing – is available in one, two, or three clear plastic wafer tabs to retain integrity for mailing purposes. The clear 1"-round wafer tabs are perforated for quick and easy separation upon receipt by the end user. Folding Options – A variety of standard folds are available. Perforation – is a line of small dotted holes for the purpose of tearing-off a part of a printed matter. Choose either a horizontal or vertical perforation option on a minimum 100- lb. Gloss Book weight paper stock on up to most cover and card stock weights. (Note: 80-lb Matte Book paper stock does not offer a perforation option.) Custom Cutting – is available on standard print sizes to save you money. 20
  21. 21. 21 Perfect Binding - is available for large-page count books. It is a common binding method for paperback books and magazines. Drilling – is available from a (¼") 1-hole drill, 3-hole drill (standard 3-ring binder) or 5-hole automotive catalog rack style drill option. You can also use drilling to turn a postcard into a product tag, shelf hanger, or catalog insert. Scoring - Horizontal or vertical score options are available on some sizes. Round Cornering – is an option when you want all four corners rounded.
  22. 22. Do you offer mailing services? YES! Mailing Lists – You can purchase a customized mailing list or choose from a large selection of demographic selects to target the right prospects and maximize the success of your mailing campaign. You can also use your own mailing list. Available services: • Poly-bagging • Tabbing • Fulfillment • Lasering (Simplex/Duplex) • Variable Data Printing • Handwork • Inserting • Matching Multiple Pieces • Data Services 22
  23. 23. Postcard Mailings - include postal sorting, C.A.S.S certifying, ink jetting, sort, tie, tray and delivery to the post office. Self Mailers - are mailing pieces that require a wafer seal or tab. Our self-mailing prices include postal sorting, C.A.S.S certifying, ink jetting, sort, tie, tray and delivery to the post office. Catalogs and Mini-Catalogs – include postal sorting, C.A.S.S certifying, ink jetting, sort, tie, tray and delivery to the post office. USPS requires that all Mini-Catalogs have three (3) wafer seals on all mailed pieces to ensure smooth routing through the post office sorting equipment and assure maximum integrity of the mailing piece from printer to post office to the end address. 23
  24. 24. Removing Invalid Records - includes analyzing your mailing lists to screen out invalid addresses. For a small, per-record fee, we can assure that all addresses on your mailing list(s) are valid. Why pay print costs and postage for invalid addresses? Postage –costs are additional and calculated after your mailing list is processed. There are various postage categories available at varying prices. We also handle nonprofit mailing rates. N.B. Mailing Services require an additional 1 - 2 business days after printing is completed. 24
  25. 25. What happens if there’s something wrong with our print order when it arrives? 25 We encourage you to inspect your printed goods upon arrival and contact us immediately with the details of any color or finishing issues. If you are located in the Phoenix area, we’ll make arrangements to pick up some samples so we can address the issues with our print supplier. If you are located elsewhere, we’ll ask you to mail some samples to us. We stand behind our custom printed goods and will rectify any color and/or finishing problems. Please remember that this does not include copy or design errors you may notice after your print project has been completed. Once you approve the artwork, the project is committed to print production.
  26. 26. Contact us for additional information and guidance. That’s why we’re in business! 26 Allen Fogel 602-380-7230 / 866-658-9933 (MST / -7GMT)