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Strategi Digital untuk UKM, Mengenal Platform Digital dan Tips Memaksimalkannya

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Apakah perlu mempunyai semua platform digital untuk menjual produk kita, atau cukup memilih beberapa platform digital saja?

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ...................................ALL FOR EBOOKS................................................. Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy,
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  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ...................................ALL FOR EBOOKS................................................. Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy,
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Strategi Digital untuk UKM, Mengenal Platform Digital dan Tips Memaksimalkannya

  1. 1. MENGENALPLATFORM DIGITALDANTIPS MEMAKSIMALKANNYA STRATEGIDIGITALUNTUKUKM WRITTENBY ShafiqPontoh
  2. 2. AlkisahadaseorangpenggiatUKM inginterjunkeranahdigitalsetelahsekianlama memilikitokooffline…
  3. 3. PenggiatUKMinigalau, karenaseorangrekanberpesan, “Jangansalahlangkahmasukkedigital!”
  4. 4. @BizGuideBCAdan@shafiqpontoh inginmemberikanpencerahan untuksemuapenggiatUKMdiIndonesia
  5. 5. Sebelummasukkeranahdigital, seorangpenggiatUKMharusmemperhakan... 1.Karakteriskseappla ormdigital&socialmedia 2.Apayangharusdimiliki 3.Bagaimanamemanfaatkannya
  6. 6. 01Karakterisk seappla ormdigital &socialmedia e-book|DigitalStrategiuntukUKM MengenalPlaormDigitaldanTipsMemaksimalkannya
  7. 7. Adabanyakpilihanpla ormdigital
  8. 8. Apakahperlumempunyaisemuapla ormdigital untukmenjualprodukkita,ATAUcukupmemilih beberapapla ormdigitalsaja?
  9. 9. Lakukanproses“listentotheirconversa on” danidenfikasiapakahdidalampla ormdigitaltersebut adatargetmarketyangmembutuhkanproduk, jasaataulayananyangkitaberikan. Seappla ormmemilikikarakterconversaon yangberbeda-beda
  10. 10. Pla ormdigitalsangatefekfuntukmengumpulkan datamengenaitargetmarketyangrelevan. Data-datainiperludikumpulkanmenjadidatabasedandigali insight-nya.Datainiakansangatdibutuhkan kekakitahendakberkomunikasidipla ormdigital
  11. 11. Setelahmengidenfikasimarketyangrelevandiseappla orm digital,mendengarkankebutuhanmerekamelaluipercakapandan mencatatnyamenjadidatabase,makakitasiapmenggunakan pla ormtersebutuntukmenjadimarkengtoolsyangsangatefekf
  12. 12. Pla ormdigitalyangsaatinibanyakdigunakan danefekfuntukberjualandanmemperkenalkan produkadalahdiInstagram. YangperludiperhakansaatmempergunakanInstagram adalah peadalah petagar(tandapagar)atauhashtagyanghendak digunakanagardeskripsiproduk,jasaataulayananditangkap denganjelasolehkonsumen. Pla ormInstagramcocokuntukberjualan kemarketyangcukupluas.
  13. 13. StudyCase: InstagramNyonya_Nursingware IG:Nyonya_Nursingwareadalahcontoh pemilihanplaormyangsesuaidengan targetmarketyangrelevandengan produknya.Bajuibumenyusuiuntukke pesta,dimanamarketnyaberadadi Instagramdancarakomunikasinya disesuaikandengankarakteriskpla orm
  14. 14. BlackberryMessenger(BBM):Cocokuntukberjualan denganmerekayangsudahlebihdahuluberjualandi internetdengankebiasaanCOD.Marketmereka biasanyaadalahorang-orangyangbiasanyabekerja sebagaiPNSatauyangseringberhubungandengan pemerintahan(walaupuninimulaiperlahan-lahan bergeser). KARATERISTIKPLATFORMDIGITAL Whatsapp:inisemakinumumdigunakansecaramassal. Line:Cocokuntukberjualankeanakmudaatauremaja. Contohplaormdigitalyangperludimilikisaathendakberjualandiranahonlineadalah CHATPLATFORM.
  15. 15. Kaskussangatcocokuntukberjualanbarang-barang yangterkaitsamafanbasedatauprodukdengan kebutuhan/interestyangsangatspesifik.Bahkanada banyaksekalijasadanlayanandikaskusyangbiasanya dakditemukandiplaormlain.Mulaidari memperbaikiiPhone,menjualsparepartHandphone, ataupunmakananorganik,matrasyoga,produk merchandisemerchandise-nyaJKT48danbanyaklagi. Kaskusinijugabisamenjadibarometerberjualanonline. Bilaberhasimenjadirecomendedsellerdanbarangnya lakudiKaskus,makabarangtersebutbisalakudi plaormdigitalmanapun. KARATERISTIKPLATFORMDIGITAL Contohplaormdigitalyangperludimilikisaathendakberjualandiranahonlineadalah FORUM.
  16. 16. FacebookdanPath:punyakarakteriskyangmirip sebagaiplaormjualbeli.FBdanPathcocokuntuk produkyangakandijualketemanataukenalandekat kita.MungkinprodukMLMpuncocokdijualdiFB& Path.Tapiperludiingatbahwa,produktersebutharus cocokuntukdijualketeman,saudaraataukenalan. Misalnya:kue,produkkecankan,bajumuslim,dst. BedaBedanya,diFacebookkitabisamembayarFacebookAds. Namuninidakmembuatsertamertabarangkita menjadilaku.KarenadalammembuatFBAds,harus diperhakanjugakalimatyangdigunakandiFBAds tersebut. KARATERISTIKPLATFORMDIGITAL Twiercocokuntukpublikasidanmembangunbrand imagedariproduktersebut.Twierituseperorang markeng,bukanorangsales.Salesbiasanyaterjadidi chatplaorm. Contohplaormdigitalyangperludimilikisaathendakberjualandiranahonlineadalah SOCIALMEDIA.
  17. 17. Blibli:Onlineshopplaorm,seperblibli.comsaatini punmulairelevan,karenamemberikanbanyak kemudahandalammekanismepembayarndan pengiriman.Namunperlurajinmempromosikandan membuatpromosidiberbagaiplaormdigitalyang sudahdibahasdislidesebelumnya. UUntukdapatberjualandiblibli.com,Andaharus terdaarsebagaimerchantBliblisertamengiku syarat danketentuanyangberlaku. KARATERISTIKPLATFORMDIGITAL Contohplaormdigitalyangperludimilikisaathendakberjualandiranahonlineadalah DIGITALSHOPPINGMALL.
  18. 18. Transportaon SurroundingCies Sumber:DataTwier22Agustus2013–31Agustus2013 Contohhasilproseslisteningpadakategorimakanan: Saatmakanmalam(dinner),terjadipalingbanyakconversaontentangmakanan dibandingsaatsarapanataupunmakansiang MakananasliIndonesiaterpopuleradalahnasi,ayam,danmie MakanananbaratterpopuleradalahpizzadanKFC Sayuran,buah,dansusujarangsekalidibicarakan DailyBuzz
  19. 19. Transportaon SurroundingCies Sumber:DataTwier22Agustus2013–31Agustus2013 Contohhasilproseslisteningpadakategorimakanan: Saatmakanmalam(dinner),terjadipalingbanyakconversaontentangmakanandibanding saatsarapanataupunmakansiang MakananasliIndonesiaterpopuleradalahnasi,ayam,danmie MakanananbaratterpopuleradalahpizzadanKFC Sayuran,buah,dansusujarangsekalidibicarakan TopWords
  20. 20. Contohhasilproseslisteningpadakategorimakanan: Saatmakansiang,makananyangbanyakdibicarakanadalahnasipadang&gado-gado. Saatmakanmalam:nasigoreng,daging,danayampenyet Sayuran,buah,dantempeseringdibicarakansaatmakansiang Ternyata,menumakanmalamseringkalilebih“berat”daripadamenumakansiang. TopFoodsforLunch TopFoodsforDinner
  21. 21. CONTOHPENGOLAHANDATADIGITAL SocialMediaDataBogor Sumber:Twier,22–31Agustus2013
  22. 22. TopikyangpalingseringdibicarakantentangBogoradalahkemacetan,pedagangkakilima, dankecelakaan. Tentangcuaca,menontentangudarapanaslebihbanyakdaripadatentanghujandan udaradingin. KulinerdiBogorlebihterkenaldibandingklubsepakbolalokalnya. Top3makandiBogor:talas,durian,danasinan. CONTOHPENGOLAHANDATADIGITAL–SOCIALMEDIADATABOGOR PublicConcerns Weather
  23. 23. TopikyangpalingseringdibicarakantentangBogoradalahkemacetan,pedagangkakilima, dankecelakaan. Tentangcuaca,menontentangudarapanaslebihbanyakdaripadatentanghujandan udaradingin. KulinerdiBogorlebihterkenaldibandingklubsepakbolalokalnya. Top3makandiBogor:talas,durian,danasinan. CulinaryandSport Sumber:DataTwier22Agustus2013–31Agustus2013 CONTOHPENGOLAHANDATADIGITAL–SOCIALMEDIADATABOGOR
  24. 24. Dalambidangpemerintahan,diskusitentangwalikotaBogorpaling nggidibanding instusipemerintahlainnya. Saatpemilihankepaladaerah,diareaBogor,BimaAryalebihpopulerdibandingJokowi. PartaipolikyangpalingpopulerpadabulanAgustusadalahHanura. CONTOHPENGOLAHANDATADIGITAL–SOCIALMEDIADATABOGOR Government PublicFigures PolicalParty Sumber:DataTwier22Agustus2013–31Agustus2013
  25. 25. Dalamkategoritransportasi,commuterlinejaditopikpalingramai.Iniberkorelasidengan kotayangpalingbanyakdiasosiasikandenganBogor,yaituJakarta. KorelasidiatasmenunjukkanbahwapendudukBogorlebihbanyakmemakaikereta daripadabussaatberpergiankeJakarta. CONTOHPENGOLAHANDATADIGITAL–SOCIALMEDIADATABOGOR Transportaon SurroundingCies Sumber:DataTwier22Agustus2013–31Agustus2013
  26. 26. 02Setelahmengenalkarateriskpla orm digital,apayangharusdimilikiuntuk masukkedigital?
  27. 27. MENYIAPKANPONDASIDIGITALMARKETING ContentCreator (advocateandacvist) Database Orchestrator Disseminator (volunteerandmass) Audience DataCollector
  28. 28. 03Bagaimanacaramemanfaatkandigital pla ormdanmodalyangsudahkita milikisecaramaksimal?
  29. 29. IT’SIMPORTANTTHATLEADERSLISTENTOWHATEVERYBODYHASTOSAY. IT’SIMPORTANTTHATWEJOININ. Parcipa on Sharing Crea ng
  30. 30. Spreadingthestory On-Air broadcast On-ground acvity Online acvity Invita onto parcipate Experience Sharing/ showoff experience Almost pping point Seedingand groomingconversa on
  31. 31. Topics Talker Tools (SocialMediaPla orm) TakingPart Tracking
  32. 32. Immediatancy Experience Parcipa on Fun Trust
  33. 33. Transparent Authen c Genuine Sincere
  34. 34. PERSUASION TORAISEAWARENESS LOGICALPERSUASION: Facts Figures FactualInforma on Feedingtheneedtoknow EMOTIONALPERSUASION: PosiveEmo on,mosteffecveto induceSimpleBehavior Nega veEmo on,moreeffecveto induceComplexBehavior TOMAKEPEOPLEPARTICIPATE (MovingPeople)
  35. 35. CURRENTSTATE INERTIA FEAR APATHY SELFDOUBT ISOLATION URGENCY HOPE ANGER YCMAD* SOLIDARITY GOALS BARRIERS SOLUTIONS
  36. 36. Advocate ISOLATION ISOLATION FEAR ISOLATION SELFDOUBT INERTIA APATHY SELFDOUBT Acvist Volunteer (me,energy,money) MassorSympathizer Eachtypeofaudiencewouldhavedifferentbarriersthat needtobeaddressedthroughdifferentacvaons...
  37. 37. Selamatbelajardanmencoba! @BizGuideBCAdan@shafiqpontoh
  38. 38. BCAOnlineWorkshophadirsebagaikomitmenBizGuideBCA untukterusberbagiinformasidanpengetahuanseputar berbisnis.Workshopyangrundiadakansatubulansekaliini selalumenghadirkanmentordariduniabisnisuntukberbagi ilmu. BerbagaikeuntungandalamONLINEWORKSHOP: Jawabanreal-melangsungdarimentor. BerbagipengalamanAndadenganpesertadanmentor. Sesidipanduolehmoderatorsehinggalebihteratur danlebihnyamandalammenyimakmateri. TentangOnlineWorkshop
  39. 39. BergabungdiOnlineWorkshop

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