1.
Tarek Qaddoumi
Product Consultant
EMEA
Welcome!

2.
Breakthrough Innovation

3.
What does that mean?
VizQL
Driver
Optimized
SQL/MDX
Aggregate
Result Data
Driver
Processing
VizQL
Rendering
Visualization
• Blending
• Aggregated Filters
• Table Calculations
• Reference & Trend Lines
• Formatting
• Layout
• Local Filters
•‘Hide’
• Table Calculations
Interaction
• Context Filters
(tells DB to build
temp tables)
• Row-level filters

4.
We help people
see and understand
their data.

5.
People who know the data
should ask the questions

6.
Why?
Opinion-
Based
Data-
Driven
WantCanWant Can
We help people see and understand Data
And enable more fact-based decision making

7.
It allows people to create beautiful visuals!
https://public.tableau.com/en-us/s/gallery

8.
Communications, Media & Technology Financial Services Services
Public Sector Retail & Consumer Goods Healthcare & Life Sciences
Manufacturing Energy & Resources Travel & Transportation

9.
What is visual analytics and why is it effective ?

10.
Before

11.
After

12.
70% 30%
Be Visual

13.
How many #9’s do you see?

14.
Try now..

15.
How about now?

16.
Colour/Size Length

17.
Preattentive Attributes

18.
An exercise: What charts would you
use to show this data?

19.
At the heart is the cycle of visual analysis
Visual analysis is a naturally iterative process

20.
“Logic will take
you from A to B.
Imagination will
take you
anywhere”
- Albert Einstein

21.
• Testament to customer satisfaction and ability to drive value with a complete
and flexible platform.
• Customers rate Tableau extremely high with top scores in all aspects of
customer experience, including best scores for user enablement, ethics and
culture.
• Gartner calls Tableau the “gold standard in visual exploration.” Calls out vast
data connections both live and in-memory.
• Gartner recognizes Tableau’s flexibility and choice with on-premises, public
and fully cloud managed deployment options.
• Gartner data indicates enterprises are growing their Tableau deployments
with 52% of them saying they consider Tableau "The enterprise standard.”
Tableau positioned as leader again.
6 years year in a row. Leading in execution since 2014.

22.
A Leader for 6 years. Leading in Execution Since 2014.
2014
2015
2017
2016
2018

23.
Desktop Browser Mobile Embedded
Data Access
Deployment ON-PREMISES | CLOUD | HOSTED WINDOWS | LINUX | MAC MULTI-TENANT
Security&Compliance
Extensibility&APIs
Data Prep
Governance
Content Discovery
Analytics
Collaboration
The Tableau Platform
Live | In-memory | Hybrid Connectivity
Data Blending| Query Federation | Visual Data Prep | Auto Data Modeling
Centralized Data Sources | Certification | Usage Analysis | Permissions
Projects | Recommendations | Versioning | Search
Visual | Ad-hoc | Advanced | Spatial | Calculations | Statistics
Alerting | Subscriptions | Storytelling | Sharing | Discussions

24.
2012 2013 2014 2015 2016 2017 2018
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
£0M
£200M
£400M
£600M
£800M
£1,000M
£1,200M
Cummulative R&D Spend
£0M
£20M
£40M
£60M
£80M
£100M
Quarterly R&D Spend
£33M
£94M
£205M
£409M
£712M
£1,046M
£1,233M
£10M
£7M
£7M
£8M
£13M
£14M
£15M
£18M
£22M
£26M
£29M
£34M
£42M
£47M
£55M
£60M
£71M
£78M
£75M
£79M
£84M
£81M
£84M
£84M
£94M
£94M
Source: https://ycharts.com/companies/DATA/r_and_d_expense