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Data Insights for Breakfast, Malmö - Snowflake

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Easier, faster, better, cheaper - with Snowflake

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Data Insights for Breakfast, Malmö - Snowflake

  1. 1. ENABLING MODERN BUSINESS AGILITY JAKOB BRANDEL NOVEMBER 2018 © 2018 Snowflake Computing Inc. All Rights Reserved
  2. 2. Enabling All Companies to be Data-Driven
  3. 3. Infrastructure sized to fit the needs of the business at any time. Pay only for what is used. © 2018 Snowflake Computing Inc. All Rights Reserved. 3 What we need for modern business agility Comprehensive Understanding Fast Insights Affordable ScaleData Culture Data Enrichment Find the data that you need and integrate into your own data without friction. Self service analytics with a robust, flexible and governed data model. Rapid data ingestion, fast query performance, automatic insights. No silos. Complete view of customers, business and activity.
  4. 4. Why we don’t have Comprehensive Understanding © 2018 Snowflake Computing Inc. All Rights Reserved. 4 Organizational complexity – Everyone has their own tools and data stores Data type proliferation – It isn’t just CSV’s anymore
  5. 5. Why we can’t deliver Fast Insights © 2018 Snowflake Computing Inc. All Rights Reserved. 5 Limited resources Fixed compute capacity means fixed query potential Manual tuning Manual tuning methods (index, sort) require constant maintenance to be effective
  6. 6. Why Data Cultures are so hard to build © 2018 Snowflake Computing Inc. All Rights Reserved. 6 Concurrency Even when they have access to data and the tools they need, many people experienced delays and queues due to concurrency Restrictive viewpoints At many companies, data is like a sacred text, meant to be analyzed and interpreted by only a small priesthood of people. For this reason, BI tools are often not shared with the entire company.
  7. 7. Why is it so hard to Enrich Data? © 2018 Snowflake Computing Inc. All Rights Reserved. 7 Data providers • Complex process to prepare data for sharing • Poor ability to govern published data • Security headaches • Inefficiency Data consumers • Need to build infrastructure to collect and house data • Complex process to reconstruct data • Fragile pipeline • Difficult to keep data up to date Data Consumer Data Provider Data Repository Data & Metadata Staging Data Transfer Data Staging Data Reconstruction Current process for augmenting internal data with external data
  8. 8. Why it’s so hard to achieve Affordable Scale © 2018 Snowflake Computing Inc. All Rights Reserved. 8 Traditional databases are inflexible Usage varies Must be overprovisioned or underperformant By definition, you have to buy more than you need Scaling up and down is a challenging, drawn out exercise Must plan for capacity in the future
  9. 9. © 2018 Snowflake Computing Inc. All Rights Reserved WHY IS THIS HAPPENING?
  10. 10. Traditional Database Architecture Is Compounding These Problems © 2018 Snowflake Computing Inc. All Rights Reserved. Shared-disk Single cluster Shared storage Shared-nothing Single cluster Decentralized, local storage
  11. 11. Databases Virtual Warehouse A Brand New Architecture Virtual Warehouse ETL & Data Integration Virtual Warehouse Data Scientists Virtual Warehouse Finance Dashboards Virtual Warehouse Marketing Dev, Test, QA Metadata
  12. 12. The Data Warehouse built for the Cloud Next-generation data warehouse built as a service to help you unify data, scale effectively, empower your team and deliver analytics. Affordable ScaleComprehensive Understanding Data EnrichmentFast Insights Data Culture
  13. 13. ”Data needs to be your primary focus or you are doomed tro fail!” Ville Brofeldt at Aktia Bank
  14. 14. Comprehensive Understanding Structured Semi-structured © 2018 Snowflake Computing Inc. All Rights Reserved. 14 CSV or Text JSON Avro XML Parquet
  15. 15. © 2018 Snowflake Computing Inc. All Rights Reserved.
  16. 16. © 2018 Snowflake Computing Inc. All Rights Reserved. 16 Fast Insights Fully managed with a pay-as-you-go model. Works on any data. Services to maintain materialized views and cluster keys. Multi petabyte-scale, up to 200x faster performance and 1/10th the cost SimplicityScale
  17. 17. © 2018 Snowflake Computing Inc. All Rights Reserved. 17
  18. 18. Data Science SQL Analysts ETL & Processing BI & Analytics Tools Unlimited Concurrency © 2018 Snowflake Computing Inc. All Rights Reserved. 18 Management Optimization Security Availability Transactions Metadata Database Services
  19. 19. Dear Santa, For Christmas I want a warehouse solution with the following features, please: • SCALABLE, NO CONCURRENCY ISSUES • DATA WITH DIFFERENT DEGREE OF USAGE • FAST DATA PIPELINES• SEMISTRUCTURED DATA • SQL • CONNECTIVITY• MINIMAL MANAGEMENT • WORKS AS AN API BACKEND • MASTER DATA MANAGEMENT
  20. 20. Cloud Services Management Optimization Security Availability Transactions Metadata © 2018 Snowflake Computing Inc. All Rights Reserved. 21 Data Provider Snowflake Account Consumer 2 Snowflake Account SQL Analysts WH Multi-Tenant Snowflake Deployment Data Science WH Consumer 1 Snowflake Account Data to Share Secure Data Share Wants provider data for data scientists Wants provider data for SQL analysts Share Live Data Instantly Grant Secure Row Level Access Use One Share for Many NO FTP or EDI NO Duplicate Files or Storage NO Additional Charge Database Services Data Enrichment with Snowflake Data Sharing
  21. 21. PlayFab is a complete backend platform for live games. Without an effective LiveOps strategy, you're leaving money on the table. © 2018 Snowflake Computing Inc. All Rights Reserved. 22
  22. 22. Traditional databases are inflexible Snowflake uses the cloud to enable elasticity Usage varies Pay for only what you use with no overprovisioning Eliminate overbuy Scale compute up and down, transparently and automatically No need for capacity planning, make capacity decisions on the fly © 2018 Snowflake Computing Inc. All Rights Reserved. 23 Affordable Scale
  23. 23. “Building the Data-Driven cu
  24. 24. Snowflake at Finavia • Data Warehouse as a Service • Decisions now, must support requirements N years ahead • Per second pricing (!) • No-Admin !? ~Zero Admin • No Backups!? • Storage vs compute Separate compute workloads • On-line up/downscaling • No-hadoop etc. • ”It Just Works”™ • Love it. 22.11.2018 25
  25. 25. © 2018 Snowflake Computing Inc. All Rights Reserved IT’S NOT JUST ABOUT SNOWFLAKE…
  26. 26. © 2018 Snowflake Computing Inc. All Rights Reserved PROVEN BY OVER 2000 CUSTOMERS
  27. 27. © 2018 Snowflake Computing Inc. All Rights Reserved EVER EXPANDING ECOSYSTEM Platform BI/Analytics ETL Data Science Services
  28. 28. © 2018 Snowflake Computing Inc. All Rights Reserved The Analytical Engine for the 21st century!
  29. 29. THANK YOU © 2018 Snowflake Computing Inc. All Rights Reserved

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