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Product development

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marketing

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Product development

  1. 1. Product development <ul><li>product is any thing which is offering in a market for attention acquisition use or consumption that may satisfy the consumer needs, wants & demands. </li></ul><ul><li>Which is made for the purpose to fulfill the satisfaction of consumer. </li></ul>
  2. 2. Product development <ul><li>Idea generation </li></ul><ul><li>Idea screening </li></ul><ul><li>Concept development </li></ul><ul><li>Marketing strategy development </li></ul><ul><li>Idea from end consumer </li></ul><ul><li>Choose only correct ideas </li></ul><ul><li>Attractive idea must be developed </li></ul><ul><li>Target market, distribution & long run sales </li></ul>
  3. 3. Product development <ul><ul><li>Correct product </li></ul></ul><ul><li>Price reflect to cost </li></ul><ul><li>Attractive design </li></ul><ul><li>Offering in market </li></ul><ul><li>Fulfill consumer objective </li></ul><ul><li>As per consumer needs </li></ul><ul><li>Many features </li></ul><ul><li>Good packing </li></ul><ul><li>Available at right place </li></ul><ul><li>Consumer aware </li></ul><ul><li>Incorrect product </li></ul><ul><li>High Price </li></ul><ul><li>Simple design </li></ul><ul><li>Not offer in market </li></ul><ul><li>Not as per consumer objective </li></ul><ul><li>Not as per consumer needs </li></ul><ul><li>Few features </li></ul><ul><li>Bad packing </li></ul><ul><li>Not available at right place </li></ul><ul><li>Consumer not aware </li></ul>
  4. 4. Product development <ul><li>correct product idea are developed </li></ul><ul><li>Incorrect product idea are eliminated </li></ul>
  5. 5. Product development Correct product idea is convert into phisicale product

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