Health and wellness travelers are a lucrative segment that hotels should aggressively market to. So we performed a survey to find out what perks would convince them to book at a hotel. Here's what we found.
Software Advice IndustryView: The Best Amenities to Attract Wellness Travelers
Survey: The Best Perks for
Attracting Wellness Tourists
Wellness trips are growing by about 6 percent annually in the U.S., with the total number of
trips taken expected to rise 46.1 million by 2017. And wellness travelers represent a
lucrative opportunity for hotels, as they spend 130 percent more than the average tourist.
To explore this trend further, we created a survey to find out what kinds of health and
wellness offerings would convince a traveler to choose one hotel over another similarly
priced hotel. We collected 385 unique responses to each of five questions, giving us a total
of 1,935 respondents.
Hotel Offerings That Attract Wellness Travelers
Healthy dining options
Sports kits (e.g., biking kit)
Preferred Health and Wellness Offerings
Thirty-nine percent said an on-site gym would convince them to book
a hotel. Healthy dining options came second at 36 percent.
36% Professional lap pool
Rooftop yoga/spin class deck
On-site fitness trainers
Preferred Gym Features
Most respondents (36 percent) would be convinced to choose one
hotel over another if it has a professional lap pool in its gym.
Rooftop Yoga/Spin Class Deck Preference by Age Group
Of those who chose rooftop yoga or a spin class deck, most are within
the younger age groups: 18 through 44 (86 percent).
33% Low-calorie menu
Smoothie or juice bar
Preferred Healthy Dining Options
Most (33 percent) said a low-calorie menu is a convincing option, with
smoothie/juice bar and an organic menu in second (28 percent each).
Demographics: Smoothie or Juice Bar Preference by Age Group
A combined 82 percent of the 18-44 age groups preferred a smoothie/
juice bar. The 45-54 age range is less convinced with 18 percent.
Preferred Gym Class Type
Zumba (31 percent), Yoga/Pilates (30 percent) and Crossfit (27
percent) are about equally popular among wellness travelers.
Preference for Zumba
Preference for Crossfit
Gym Class Type Preference by Gender
Seventy-nine percent of female respondents preferred Zumba to 21
percent of males. The preferences are reversed for Crossfit.
31% Running kit
Preferred Sports Kits
Running or gym kits topped the list of preferred sports kits, with 31
percent and 30 percent, respectively.
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Read about our findings in more detail.Read Report