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Software Advice IndustryView: The Best Amenities to Attract Wellness Travelers

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Health and wellness travelers are a lucrative segment that hotels should aggressively market to. So we performed a survey to find out what perks would convince them to book at a hotel. Here's what we found.

Published in: Travel, Spiritual, Business
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Software Advice IndustryView: The Best Amenities to Attract Wellness Travelers

  1. 1. Survey: The Best Perks for Attracting Wellness Tourists
  2. 2. Wellness trips are growing by about 6 percent annually in the U.S., with the total number of trips taken expected to rise 46.1 million by 2017. And wellness travelers represent a lucrative opportunity for hotels, as they spend 130 percent more than the average tourist. To explore this trend further, we created a survey to find out what kinds of health and wellness offerings would convince a traveler to choose one hotel over another similarly priced hotel. We collected 385 unique responses to each of five questions, giving us a total of 1,935 respondents. Hotel Offerings That Attract Wellness Travelers
  3. 3. 11% 13% 36% 39% On-site gym Healthy dining options Fitness classes Sports kits (e.g., biking kit) Preferred Health and Wellness Offerings Thirty-nine percent said an on-site gym would convince them to book a hotel. Healthy dining options came second at 36 percent.
  4. 4. 18% 20% 26% 36% Professional lap pool Smartphone/tablet docks Rooftop yoga/spin class deck On-site fitness trainers Preferred Gym Features Most respondents (36 percent) would be convinced to choose one hotel over another if it has a professional lap pool in its gym.
  5. 5. 6% 4% 5% 31% 37% 18% 18-24 25-34 35-44 45-54 55-64 65+ Rooftop Yoga/Spin Class Deck Preference by Age Group Of those who chose rooftop yoga or a spin class deck, most are within the younger age groups: 18 through 44 (86 percent).
  6. 6. 11% 28% 28% 33% Low-calorie menu Smoothie or juice bar Organic menu Gluten-free menu Preferred Healthy Dining Options Most (33 percent) said a low-calorie menu is a convincing option, with smoothie/juice bar and an organic menu in second (28 percent each).
  7. 7. 8% 10% 25% 27% 30% 18-24 25-34 35-44 45-54 55-64 Demographics: Smoothie or Juice Bar Preference by Age Group A combined 82 percent of the 18-44 age groups preferred a smoothie/ juice bar. The 45-54 age range is less convinced with 18 percent.
  8. 8. 12% 27% 30% 31% Zumba Yoga/Pilates Crossfit Spinning Preferred Gym Class Type Zumba (31 percent), Yoga/Pilates (30 percent) and Crossfit (27 percent) are about equally popular among wellness travelers.
  9. 9. 79% 21% Preference for Zumba 29% 71% Male Female Preference for Crossfit Gym Class Type Preference by Gender Seventy-nine percent of female respondents preferred Zumba to 21 percent of males. The preferences are reversed for Crossfit.
  10. 10. 15% 24% 30% 31% Running kit Gym kit Biking kit Yoga kit Preferred Sports Kits Running or gym kits topped the list of preferred sports kits, with 31 percent and 30 percent, respectively.
  11. 11. Software Advice™ is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors. @SoftwareAdvice /company/software-advice @SoftwareAdvice/SoftwareAdvice Read about our findings in more detail.Read Report

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