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Software Advice BuyerView: Real Estate CRM Report 2014


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We recently analyzed interactions with 385 real estate CRM software buyers to assess their top requested features and most common reasons for buying.

Published in: Real Estate, Technology, Business
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Software Advice BuyerView: Real Estate CRM Report 2014

  1. 1. Software Advice BuyerView: Real Estate CRM Report Insight into today’s software buyer
  2. 2. Every year, Software Advice speaks with thousands of real estate professionals looking for the right customer relationship management (CRM) software for their business. We tapped into a subset of the data to determine three things: • What solutions are prospective real estate CRM software buyers currently using to manage customer relationships? • What are the most common reasons for buying? • What are the most requested features? Abstract
  3. 3. Prospective Buyers’ Current Methods A majority of buyers (53 percent) were using basic methods such as spreadsheets, email clients or pen and paper to manage their customer relationships. 2% 3% 4% 9% 17% 17% 19% 28% Real estate software Nothing Spreadsheets Email/contact manager Non-industry specific CRM Proprietary system Email marketing software Other
  4. 4. Prospective Buyers’ Current Real Estate Software Of the buyers previously using real estate software, a combined 37 percent were using loan origination or multiple listing software with built-in contact management. 3%4% 5% 8% 29% 51% Real estate CRM Loan origination Multiple listing Property management Real estate marketing Other
  5. 5. Top Reasons for Evaluating Real Estate CRM Software Percent of sample Fifty-one percent or buyers said they were evaluating CRM software to improve efficiency and organization. Improve efficiency/orgainization Company growth/transition Need more/better features Unhappy with current system Need something easier/modern Need better lead management Integration/compatibility issues Curious about other options Other 0% 10% 20% 30% 40% 50% 60%
  6. 6. Top-Requested Real Estate CRM Features Percent of sample In addition to basic contact management features and interaction tracking, many real estate CRM buyers (41 percent) were also looking for email automation. Contact management Interaction tracking Email automation Lead tracking Alerts Task scheduling Email integration Real estate specific Calendar Marketing automation 0% 20% 40% 60% 80% 100%
  7. 7. Deployment Preferences Seventy-seven percent of buyers expressed a deployment preference, and every single one of them requested to evaluate only Web-based software. 23% 77% Web-based No preference
  8. 8. Integration Preferences A significant majority of buyers in our sample (64 percent) requested a best-of- breed solution (e.g. only sales force automation or marketing automation). 1% 36% 64% Best-of-breed Integrated suite only No preference
  9. 9. Demographics: Prospective Buyer Size by Employee Count Most buyers either represented agencies with fewer than five employees (39 percent) or were themselves independent agents or brokers (38 percent). 2% 2% 5% 4% 10% 39% 38% 1 2-5 6-10 11-2 21-50 51-100 101+
  10. 10. Demographics: Prospective Buyers by Industry Of the 385 buyers in our sample, 78 percent were in real estate and 22 percent were in the mortgage business. 22% 78% Real estate Mortgage
  11. 11. Demographics: Prospective Buyers by Role Thirty-one percent of buyers identified their title as “Agent,” with another 21 percent identifying as the “Owner” of their agency or brokerage. 16% 2% 3% 3% 4% 7% 13% 21% 31% Agent Owner Broker Sales associate Assistant Loan officer Consultant Branch manager Other
  12. 12. Read the full report Get free price quotes on top Real Estate CRM Software Get reviews & free demos on top Real Estate CRM Software Learn more about Real Estate CRM Software Read Report Get Free Quotes Get Free Demos
  13. 13. Software Advice is a trusted resource for software buyers. The company's website,, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors. @SoftwareAdvice /company/software-advice @SoftwareAdvice/SoftwareAdvice