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Software Advice BuyerView:

Fundraising and Donor Software
Insight into today’s small business software buyer
Every year, Software Advice speaks to thousands of nonprofit organizations
looking for the right nonprofit management soft...
Many Buyers Track Donor Data Manually
Thirty-eight percent of buyers use manual methods, such as spreadsheets, to
manage d...
Automate processes/tasks
Current outdated/unreliable
Special campaign
Current lacks functionality
Current not user-friendl...
Document automation
Event planning
Email marketing
Online donation collection
Volunteer management
Direct-mail marketing
M...
Buyers Prefer Integrated Suites of Software
Fifty-five percent of buyers said they prefer software suites that support mul...
Buyers Strongly Favor Web-based Deployment Model
Following the trend of most software markets, the vast majority of buyers...
Most Buyers Evaluating Software for Small Nonprofits
A combined 97 percent of our sample was comprised of software buyers
...
Read the full report
Get free price quotes on top
fundraising and donor software
Get unbiased reviews & free
demos of top ...
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Software Advice BuyerView: Fundraising & Donor Management Report 2014

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Every year, Software Advice speaks with thousands of organizations looking for the right nonprofit management software—giving us unparalleled insight into the needs of today’s software buyers. We recently analyzed a random sample of these interactions with small-business buyers (from nonprofit organizations with annual revenues of $100 million or less), to uncover their most common pain points and reasons for purchasing new fundraising and donor management software.

Key Findings:
1. A majority of prospective buyers were tracking donations and donor information manually
2. Most buyers were seeking software in order to automate such tasks as generating and sending letters to donors
3. Thirty-one percent of buyers requested software that automatically generates acknowledgements

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Software Advice BuyerView: Fundraising & Donor Management Report 2014

  1. 1. Software Advice BuyerView:
 Fundraising and Donor Software Insight into today’s small business software buyer
  2. 2. Every year, Software Advice speaks to thousands of nonprofit organizations looking for the right nonprofit management software. We recently analyzed a random sample of these interactions with small-business buyers (nonprofit organizations with annual revenues of $100 million or less), to uncover common pain points and reasons for purchasing new software.
 
 Key findings include: • Thirty-eight percent of buyers were tracking donations and donor information manually. • Most buyers were seeking software in order to automate the most common fundraising management tasks. • Thirty-one percent of buyers requested software that automatically generates acknowledgement letters and receipts. Abstract
  3. 3. Many Buyers Track Donor Data Manually Thirty-eight percent of buyers use manual methods, such as spreadsheets, to manage donor data and a combined 52 percent rely on some type of software. 2% 4% 7% 19% 31% 38% Manual methods Fundraising software Non-fundraising software No software Nothing; new nonprofit Custom software
  4. 4. Automate processes/tasks Current outdated/unreliable Special campaign Current lacks functionality Current not user-friendly Centralize data Increase funds Current too expensive Robust reporting Current lacks support 0% 5% 10% 15% 20% 25% Need for Automation Is Top Reason for Evaluation Percent of sample The main reason for evaluating fundraising and donor management applications is to automate time-consuming tasks that strain a nonprofit’s limited resources.
  5. 5. Document automation Event planning Email marketing Online donation collection Volunteer management Direct-mail marketing Membership management Donor list segmentation Accounting integration Grant management 0% 5% 10% 15% 20% 25% 30% 35% Document Automation Is Most Requested Feature Percent of sample Document automation was requested by 31 percent of buyers, primarily to streamline the creation and sending of donation acknowledgements and receipts.
  6. 6. Buyers Prefer Integrated Suites of Software Fifty-five percent of buyers said they prefer software suites that support multiple processes, rather than best-of-breed products that support one or two processes. 45% 55% Integrated suite Best-of-breed Multiple products
  7. 7. Buyers Strongly Favor Web-based Deployment Model Following the trend of most software markets, the vast majority of buyers—97 percent—said they prefer Web-based applications to on-premise solutions. 3% 97% Web-based On-premise
  8. 8. Most Buyers Evaluating Software for Small Nonprofits A combined 97 percent of our sample was comprised of software buyers representing organizations with annual revenues of $5 million or less. 2% 21% 76% Less than $1 million $1-5 million $6-25 million $26-50 million $51-100 million
  9. 9. Read the full report Get free price quotes on top fundraising and donor software Get unbiased reviews & free demos of top fundraising systems Learn More About Fundraising and Donor Management Software Read Report Get Free Quotes Get Free Demos

Every year, Software Advice speaks with thousands of organizations looking for the right nonprofit management software—giving us unparalleled insight into the needs of today’s software buyers. We recently analyzed a random sample of these interactions with small-business buyers (from nonprofit organizations with annual revenues of $100 million or less), to uncover their most common pain points and reasons for purchasing new fundraising and donor management software. Key Findings: 1. A majority of prospective buyers were tracking donations and donor information manually 2. Most buyers were seeking software in order to automate such tasks as generating and sending letters to donors 3. Thirty-one percent of buyers requested software that automatically generates acknowledgements

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