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Software Advice IndustryView: Key Priorities For Ethical Supply Chains

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We conducted a series of surveys to measure consumer attitudes toward initiatives to make supply chains more ethical.

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Software Advice IndustryView: Key Priorities For Ethical Supply Chains

  1. 1. Software Advice IndustryView: Key Priorities For Ethical Supply Chains Trends and best practices from the industry.
  2. 2. Abstract We conducted a series of surveys to gauge consumers’ attitudes toward initiatives to make supply chains more ethical. We found that: • On average, consumers say they would pay 27 percent more for a product normally priced at $100 if it was produced under good working conditions. • Consumers were split on whether improved working conditions, community involvement or environmental efforts would most convince them to buy from a firm. • Twenty-eight percent of consumers said reducing water usage was an environmental initiative that would make them more likely to purchase a company’s products.
  3. 3. Consumers Say They’ll Pay More for Ethically Manufactured Products Good working conditions Carbon emissions offset Ethically sourced materials $0 $10 $20 $30 On average, consumers said they would pay $27.60 more for a product normally priced at $100 if it were made under good working conditions.
  4. 4. Consumers Say They’ll Pay More for Ethically Manufactured Products $0 $1-10 $11-20 $21-30 $31-40 $41-50 $51-60 $61-70 $71-80 $81-90 $91-100 0.06 0.1 0.06 0.06 0.1 0.06 0.0 0.01 0.01 0.01 0.01 0.0 0.01 0.01 0.01 0.0 0.01 0.01 0.12 0.27 0.39 0.1 0.07 0.07 0 0.11 0.29 0.37 0.0 0.0 0.2 0.3 0.3 0% 10% 20% 30% 40% Percent of sample Good working conditions Ethically sourced materials Carbon emissions offset Comparing the distribution of responses of all three survey questions, 35 percent of all respondents said they wouldn't pay a penny more for ethically produced goods.
  5. 5. Consumers Split on Broad Ethical Initiatives 3% 31% 32% 34% Working conditions Environmental impact Community involvement Other Consumers were roughly split on which of these three broad ethical initiatives would convince them to spend more on a product.
  6. 6. Environmental Effort That Would Convince Customers to Pay More 5% 19% 22% 28% 26% Reduced water use Biodegradable packing materials Solar panels Reduced carbon emissions Other Twenty-eight percent of respondents indicated that reducing water use would convince them most to pay more for a product.
  7. 7. Labor Efforts That Would Convince Customers to Pay More 4% 15% 16% 20% 45% Fair wages/overtime Greater workplace safety Educational opportunities 8-hour work day Other Nearly half of consumers said that giving workers fair wages and overtime pay would make them more likely to pay more for a product.
  8. 8. Consumers Want Community Involvement That Spurs Job Creation 4% 9% 18% 26% 43% Open factory in area in need of jobs Donate to local nonprofits Fund scholarships Encourage workers to volunteer Other Consumers indicated that an effort to expand company operations to areas with high unemployment would make them more likely to pay more for a product.
  9. 9. Read Report Read about our findings in more detail. @SoftwareAdvice /company/software-advice /SoftwareAdvice @SoftwareAdvice Software Advice™ is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors.

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