The smartphone is ubiquitous. Retailers can take advantage of this by implementing technology that analyzes shopper behavior.
Mobile-enabled foot traffic analytics helps determine peak traffic behaviors, conversion rates and dwell times in brick-and-mortar stores. This data can then be used to plan and re-configure store layouts and merchandise displays in order to better attract shoppers. Studies have shown that using this data strategically can boost sales and customer loyalty.
This presentation highlights four ways retailers can use foot traffic analytics to increase improve customer experience and increase sales.