Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013

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Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013

  1. 1. The History of Mobile Where we came from, where are we going? John Chasey, VP Mobile Marketing November 2013 1 | ©2013 Software AG. All rights reserved. For internal use only
  2. 2. “Whoever wishes to foresee the future must consult the past; for human events ever resemble those of preceding times. This arises from the fact that they are produced by men who ever have been, and ever shall be, animated by the same passions, and thus they necessarily have the same results.” Machiavelli 2 | ©2013 Software AG. All rights reserved. For internal use only
  3. 3. “Those who cannot learn from history are doomed to repeat it.” George Santayana 3 | ©2013 Software AG. All rights reserved. For internal use only
  4. 4. 1956 4 | ©2013 Software AG. All rights reserved. For internal use only
  5. 5. 1956 1973 5 | ©2013 Software AG. All rights reserved. For internal use only
  6. 6. 1991 6 | ©2013 Software AG. All rights reserved. For internal use only
  7. 7. 1994 7 | ©2013 Software AG. All rights reserved. For internal use only
  8. 8. 1997 8 | ©2013 Software AG. All rights reserved. For internal use only
  9. 9. 1998 9 | ©2013 Software AG. All rights reserved. For internal use only
  10. 10. 1999 10 | ©2013 Software AG. All rights reserved. For internal use only
  11. 11. 2000 11 | ©2013 Software AG. All rights reserved. For internal use only
  12. 12. 2000 12 | ©2013 Software AG. All rights reserved. For internal use only
  13. 13. 2007 13 | ©2013 Software AG. All rights reserved. For internal use only
  14. 14. 2008 14 | ©2013 Software AG. All rights reserved. For internal use only
  15. 15. 2008 15 | ©2013 Software AG. All rights reserved. For internal use only
  16. 16. Source: Benedict Evans 16 | ©2013 Software AG. All rights reserved. For internal use only
  17. 17. Source: Benedict Evans 17 | ©2013 Software AG. All rights reserved. For internal use only
  18. 18. So what lessons can we learn from history? • Availability • Installable content trumps mobile web every time • User expectations - Design for the Form Factor • Web/Smartphone/Tablet layouts are different for good reason • Mobile First versus Mobile Last • Disruptive opportunities for those embracing mobile first • Incumbents beware • Dynamic, fast changing environment, easy to be left behind 18 | ©2013 Software AG. All rights reserved. For internal use only
  19. 19. Q&A? 19 | ©2013 Software AG. All rights reserved. For internal use only

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