Be Cleverer with Big Fast Data
Dr. Mark Darbyshire, CTO EMEA
Intelligent Business Operations

|

©2013 Software AG. All ri...
Where BFD can improve businesses

Continuous
Visibility

Capitalize on
Real-time
Revenue

|

Optimize
Operations

Manage R...
It helps you target customers with the right promotions at the right time.
It helps you make the right decisions, in milli...
Visualisation
Presto

How do you
achieve this?

Decisioning
Apama

Data at rest
Terracotta

Data in motion
Universal
Messa...
Presto

Cloud Events
and SaaS App
Events

Hadoop & Data
Warehouse

Mobile &
Location
Events

$£€
¥

Social Media
Events

F...
Web Activity

Universal Messaging

Location Updates
Third party Info

Social network feeds

Raw Events

Event Stream Proce...
Who’s doing this already?
TURKCELL - Customer Experience Management
TELSTRA - Service Caching for Call Centre Optimisation...
Be Cleverer with Big Fast Data - Keynote ProcessForum Nordic, Nov.14 2013
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Be Cleverer with Big Fast Data - Keynote ProcessForum Nordic, Nov.14 2013

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Be Cleverer with Big Fast Data - Keynote ProcessForum Nordic, Nov.14 2013

  1. 1. Be Cleverer with Big Fast Data Dr. Mark Darbyshire, CTO EMEA Intelligent Business Operations | ©2013 Software AG. All rights reserved. For internal use only
  2. 2. Where BFD can improve businesses Continuous Visibility Capitalize on Real-time Revenue | Optimize Operations Manage Risk Multi-payments Data ©2013 Software AG. All rights reserved. For internal use only
  3. 3. It helps you target customers with the right promotions at the right time. It helps you make the right decisions, in milliseconds. It helps you view markets and manage surveillance and risk. It lets you detect fraud as it happens so you can best respond. It speeds up your systems, getting the data to where it’s needed. It helps you track spend, usage, up-take, return across millions of customers and millions of devices. And it does it with existing data and existing systems | ©2013 Software AG. All rights reserved. For internal use only
  4. 4. Visualisation Presto How do you achieve this? Decisioning Apama Data at rest Terracotta Data in motion Universal Messaging With what? | ©2013 Software AG. All rights reserved. For internal use only
  5. 5. Presto Cloud Events and SaaS App Events Hadoop & Data Warehouse Mobile & Location Events $£€ ¥ Social Media Events Financial and Trading Events System Alerts, Sensors & Machine Events Enterprise Databases | ©2013 Software AG. All rights reserved. For internal use only ESBs and BPMs
  6. 6. Web Activity Universal Messaging Location Updates Third party Info Social network feeds Raw Events Event Stream Processing CEP Engine In Memory Data Business Events Decision Rules CEP Engine Actions Promotions Notifications & Updates Alerts | ©2013 Software AG. All rights reserved. For internal use only Universal Messaging Real-Time Business Dashboard
  7. 7. Who’s doing this already? TURKCELL - Customer Experience Management TELSTRA - Service Caching for Call Centre Optimisation VISA - Fraud Detection MORGAN STANLEY - Collateral and Risk Tracking ERICSSON - User Profile Gateway and Network Event Capture US DEPT. of DEFENSE | ©2013 Software AG. All rights reserved. For internal use only

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