Turning Crisis into Competitive Advantage

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The Power of Real-time Adaptive Intelligence on Big Fast Data

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Turning Crisis into Competitive Advantage

  1. 1. Big Fast Data World Robin Gilthorpe, CEO, Terracotta, Inc. October 9, 2013 1 | ©2013 Software AG. All rights reserved. For internal use only
  2. 2. Turning Crisis into Competitive Advantage The Power of Real-time Adaptive Intelligence on Big Fast Data Dr John Bates, Senior Vice President, Big Fast Data October 9, 2013 2 | ©2013 Software AG. All rights reserved. For internal use only
  3. 3. Big Fast Data Volume, Velocity, Variability The time window to analyze & act 3 | ©2013 Software AG. All rights reserved. For internal use only
  4. 4. Big Fast Data Challenge: Identifying Crises in Capital Markets Market manipulation Ever-evolving regulation “Fat Finger” trading errors Rogue traders Wild algorithms 4 | ©2013 Software AG. All rights reserved. For internal use only
  5. 5. Most Data Apps & Business Intelligence = Rear View Mirror 5 | ©2013 Software AG. All rights reserved. For internal use only
  6. 6. Most Data Apps & Business Intelligence = Rear View Mirror 6 | ©2013 Software AG. All rights reserved. For internal use only
  7. 7. The Shrinking Time Window to Respond to Critical Information Is a Mega-trend That Shows No Sign of Abating Big, Fast Data Intelligence Techniques Needed Traditional Business Intelligence Batch Analytics/ Data Warehouse Intra-day Batch Analytics Continuous In-memory Analytics Low Latency Analytics 100 ms Rapid and proactive response is the key to surviving the pace of competition 20 min 30 sec 8 hr Track financial position 15 min 3 days Supply chain updates 1 min 1 week Phone activation 0.5 hour 5 days Refresh data warehouse 2 hours Trade settlement Build-to-order PC 1 day weeks 7 | Call center inquiries 5 min 1 day days ©2013 Software AG. All rights reserved. For internal use only Algorithmic trading Airline operations 10 sec 1 day 4 weeks < 1 ms Typical Business SLAs hours minutes seconds milliseconds
  8. 8. Complement Traditional BI with Continuous & Actionable Real-time Analytics Periodic Reports Traditional BI Statistical Analytics Data Mining Other off-line Analytics Ad Hoc BI Analytics Data Mart/ Warehouse Store data “at rest” 8 | Continuous Embedded Analytics Capture Event Data “in motion” ©2013 Software AG. All rights reserved. For internal use only Take Action (Operational Decisions) Strategic and Tactical decisions
  9. 9. Complement Traditional BI with Continuous & Actionable Real-time Analytics Periodic Reports Traditional BI Statistical Analytics Data Mining Other off-line Analytics Ad Hoc BI Analytics Data Mart/ Warehouse Store data “at rest” Continuous Embedded Analytics Capture Event Data “in motion” Take Action (Operational Decisions) Run-the-business Operational Systems 9 | Traditional Business Intelligence ©2013 Software AG. All rights reserved. For internal use only Strategic and Tactical decisions Real-time “Adaptive Intelligence”
  10. 10. Complement Traditional BI with Continuous & Actionable Real-time Analytics Periodic Reports Traditional BI Statistical Analytics Data Mining Other off-line Analytics Ad Hoc BI Analytics Data Mart/ Warehouse Store data “at rest” Capture Event Data “in motion” Take Action (Operational Decisions) Run-the-business Operational Systems 10 | Traditional Business Intelligence ©2013 Software AG. All rights reserved. For internal use only Strategic and Tactical decisions Real-time Adaptive Intelligence on Big, Fast Data
  11. 11. Real-time Adaptive Intelligence Enables Citi Avoids Regulatory Fines & Resolve Suspicious Trading Activity Proactively Compliance staff visualize trade abuse alerts; drill in to investigate Trades Quotes News Trader Behavior Social Media Unusual trading activity just before news release suggests insider trading 11 | ©2013 Software AG. All rights reserved. For internal use only Notify relevant Compliance Officer
  12. 12. Real-time Adaptive Intelligence Enables Citi Avoids Regulatory Fines & Resolve Suspicious Trading Activity Proactively Big, Fast Data Intelligence Trades Quotes News Trader Behavior Social Media 12 | ©2013 Software AG. All rights reserved. For internal use only Historical Data & Analytics Real-time Analytics Intelligent Action Rules Suspicious Trading Case Management
  13. 13. Crisis for Retail Banks, Telcos & Retailers – Threat of Disintermediation… Retail banks Fear Telcos Fear Retailers Fear 13 | ©2013 Software AG. All rights reserved. For internal use only
  14. 14. Could they go the way of the Dinosaurs… 14 | ©2013 Software AG. All rights reserved. For internal use only
  15. 15. But, these organizations… …are unique in their access to customer behavior in the real world 15 | ©2013 Software AG. All rights reserved. For internal use only
  16. 16. Increased Revenue per Customer Improved Campaign Effectiveness They can offer a personal concierge for every customer Improved Customer Stickiness 16 | ©2013 Software AG. All rights reserved. For internal use only Reduced Fraud
  17. 17. Big Fast Data Challenge: How to Make Customer Experience “Mind Reading” & Location-Aware Customer Experience Layer (Promotions) 17 | ©2013 Software AG. All rights reserved. For internal use only Location & Context Internal Systems & Platforms (Transactions)
  18. 18. Big Fast Data Challenge: How to Make Customer Experience “Mind Reading” & Location-Aware Customer Experience Layer (Promotions) 18 | ©2013 Software AG. All rights reserved. For internal use only Location & Context Internal Systems & Platforms (Transactions)
  19. 19. Intelligent Offers: Right Place, Right Time, Relevant Adaptive Intelligence Real-time Analytics Purchase flat screen TV at partner store using bank credit card §  Low current account balance §  History of response to attractive credit offers §  Push payment plan to mobile phone 19 | ©2013 Software AG. All rights reserved. For internal use only Real-time, One-to-One Marketing Intelligent Action Rules Dynamic Customer Profile Transaction and Contact History Thank You for Using Our Credit Card. We are offering 2% APR finance over 60 months on this TV to loyal bank customers. Click here to accept.
  20. 20. Retail Partners and Real-time Up-sell Adaptive Intelligence Real-time Analytics iPad purchased Intelligent Action Rules Dynamic Customer Profile §  This customers tends to shop around for accessories §  Partner store will offer 20% off iPad case if purchased now 20 | ©2013 Software AG. All rights reserved. For internal use only Real-time, One-to-One Marketing Transaction and Contact History Thank You for Using Our Credit Card, Enjoy 20% off iPad cases if buy here within 10 minutes
  21. 21. Location and Context-Aware Promotions Adaptive Intelligence Real-time Analytics Customer location detected entering Mall §  Customer who subscribes to the “Live Sports Results” package enters a Mall §  Partner “Sports Bar Diner” has capacity §  Push offer of 15% off any main meal this lunchtime 21 | ©2013 Software AG. All rights reserved. For internal use only Real-time, One-to-One Marketing Intelligent Action Rules Dynamic Customer Profile Transaction and Contact History Enjoy 15% discount off any main meal at Sports Bar Diner in Wellington Mall this lunchtime
  22. 22. An Emerging Big, Fast Data Challenge: Massive Scale, Personalized Augmented Reality 22 | ©2013 Software AG. All rights reserved. For internal use only
  23. 23. Big Fast Data Challenge: Proactive Customer Care Violated SLA Order bungled Delivery late 23 | ©2013 Software AG. All rights reserved. For internal use only
  24. 24. Global E-commerce Avoiding “Black Friday” Blackouts FORTUNE 150 ATHLETIC BRAND Crisis: Huge spikes in customer traffic at peak times Legacy Approach: Product catalogue & shopping cart pulled from multiple disk-bound databases 24 | ©2013 Software AG. All rights reserved. For internal use only
  25. 25. Global E-commerce Avoiding “Black Friday” Blackouts FORTUNE 150 ATHLETIC BRAND Big, Fast Data Approach: Move data access to in-memory Results: •  90% of product requests served instantly •  Backend services load slashed by 40% •  Average page load time reduced by 16% •  Search time reduced by 30% 25 | ©2013 Software AG. All rights reserved. For internal use only
  26. 26. Dell’s Global Command Centers Fix Problems Before They Hit the Customer SLA Events Inventory Equipment Locations Social Media Weather Patterns Analyze & predict when an SLA could be violated 26 | ©2013 Software AG. All rights reserved. For internal use only Visualize status & address impending problems
  27. 27. Big, Fast Data – Capabilities Required Cloud Real-Time Visual Analytics Hadoop & Data Warehouse Real-Time Analytics & Intelligent Action In-Memory Data & Analytics Mobile people & devices £ $¥€ Financial Events 27 | ©2013 Software AG. All rights reserved. For internal use only Social Media Events Low Latency Universal Messaging System alerts, sensors & machines
  28. 28. Adaptive Intelligence for Big, Fast Data Cloud Visual Analytics Hadoop & Data Warehouse Real-Time Analytics Mobile people & devices In-Memory Data Social Media Events Universal Messaging £ $¥€ Financial Events 28 | ©2013 Software AG. All rights reserved. For internal use only System alerts, sensors & machines
  29. 29. Adaptive Intelligence – The Brain of the Digital Enterprise SCALABLE PLATFORMS THAT PROVIDE: Intelligent Actions (intelligence + automatic action) §  Optimize §  Learn §  Improve From Big Data (data at rest and in motion) Immediately (at business speed/real-time) To and From Anywhere (mobile, Web, POS, sensors, etc.) 29 | ©2013 Software AG. All rights reserved. For internal use only

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